Creative work with a story behind it. From the brief to the impact.
The full archive, in the appSMFB and MediaMonks had relay runners carry a pair of Italian-made N9000s from Diadora's HQ to a customer's Barcelona doorstep over nine days, tracked live.
Read the caseVisit Helsinki's Vancouver Island billboard invited Pamela Anderson to her Finnish roots; Destination Canada's reply grew into 'The Pam Swap'.
Read the caseChupa Chups' first gaming activation let Roblox players skate a candy-coloured world, earn rewards with tricks and spend them on art and avatar outfits.
Read the caseChicnutrix Glow's 'Glow Mode On' film, conceptualised by Talented and animated by Paper Boat Studios, plays as an anime battle against pigmentation.
Read the caseA #MondayMotivation tweet lecturing customers on small savings collided with bailout history, overdraft fees and a $31M CEO salary.
Read the caseBurberry's film sends three dancers and an architectural, many-legged creature through London — a La(Horde) ballet instead of the promised sci-fi scare.
Read the caseBuenos Aires studio LUMBRE rebuilt kids' channel Boing around a simple mechanic: when the logo enters a scene, it mixes characters and props into something new.
Read the caseNetflix cold-messaged Baskin-Robbins on LinkedIn; the chain rebuilt Scoops Ahoy in real stores, launched USS Butterscotch and hid a Morse code AR game.
Read the caseJonathan Goldsmith, the original Most Interesting Man, bent spoons and became the sun's namesake in ten Erich & Kallman spots for Astral Tequila's 2018 launch.
Read the caseA live-action, animation and 3D launch film for the National Art Pass: the more art you take in, the more it opens up your view of the world.
Read the case'Nuzul' extends Jordan's tradition of welcoming travellers to birds: 13 designer birdhouses give migrants a rest stop across two Amman neighbourhoods.
Read the caseAbbott Miller's team kept the blue box but rendered its outlined lettering bold, added an AMEX crop for social and a non-outlined logotype by Jeremy Mickel.
Read the caseWieden+Kennedy Portland's 2026 season spots — a fan locked on a balcony, a sick-day lie exposed — nudge college football fans to check coverage and rates.
Read the caseZepto sent a user an 'I miss you' notification for i-Pill she never ordered; she posted it on LinkedIn and Zepto apologised and retrained its marketers.
Read the caseA six-pack with identical cans and a roulette spinner: four Juicy Hazes, two Malört-style 'regrettable' IPAs, and no way to tell until the first sip.
Read the caseVW of America leaked, then confirmed, a fake rename to Voltswagen ahead of April Fools' Day; AP and the BBC reported it before the stunt was revealed.
Read the caseFor Blue Monday 2023, BBH London and The Glue Society built a working SAD lamp the size of a billboard near Waterloo and invited commuters to 'Recharge Here'.
Read the casePorto Rocha replaced Veeps' neutral tech look with scarlet and crimson tied to the live indicator, a custom typeface and a cinematic UI.
Read the caseJWT and local FilmVI shot the USVI's 2017 'Real Nice' campaign with 100+ island crew and talent, three TV spots, 16 digital films and 10+ print ads.
Read the caseA logo honouring Jhansi Ki Rani, jerseys, bus design and the original anthem #UPWarriorzUttarDega launched UP's WPL franchise.
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