Always turns pad technology into a Saudi cooling fashion line
Always made a designer 'Not Hot Periodwear' collection from the same cooling material as its Cool & Dry pad.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDVolkswagen turns the TV ad break into a live racing game to launch the Golf GTI
VW bought the first TV slot and let viewers skip the rest by racing the Golf GTI on phones — 30 seconds became three owned minutes
Read the caseRaan Jay Fai: solo street chef earns a Michelin star — queues grow past four hours
Supinya 'Jay Fai' Junsuta cooked every dish alone for decades; when Bangkok's first Michelin Guide starred her stall, waits stretched past four hours.
Read the caseM&M's fixes its climate-stressed peanut with years of breeding, then films it
Fans said Peanut M&M's tasted off, so Mars bred hardier peanuts with a university, cut complaints ~90%, and released a documentary.
Read the caseGoldcorp published its mine data and let the world find its gold
A struggling Canadian miner posted 400MB of proprietary geology online and paid $575,000 in prizes; the crowd found over $6 billion in gold deposits.
Read the caseDAIKI Angel Help's dementia-waitstaff restaurant wins ACC 2019 Grand Prix
A pop-up Tokyo restaurant where every waiter has dementia turns wrong orders into charm, reframing dementia as tolerable — ACC 2019 Grand Prix.
Read the caseBilly Boy's CAMDOM app locks every phone in the room — the first digital condom
Condom brand Billy Boy turns protection digital: a Bluetooth app that blocks phones' cameras and mics — 700K+ downloads, Epica 2025 Digital Grand Prix.
Read the caseDouble Fine opens its prototype fortnight to fans, who vote on and fund the games
Each year the studio stops work for two weeks to prototype wild ideas; in 2012 it let fans pick the pitches and pay for the results.
Read the caseStella Artois' 'The Artois Probability' computes odds on beer in old paintings — Cannes GP
GUT Buenos Aires built an algorithm that scores the beer in classic paintings as Stella Artois — a 600-year brand history made visible.
Read the caseXiaohongshu's Fashion Week for Everyone puts delivery poets and shoppers on the runway
15,000 users applied to walk a lane-side fashion week; the 'mom dragged into a runway' post hit Weibo, and REDlabel brands sold.
Read the caseSpain agrees to Más País's state-funded trial of the four-day week
Spain agrees to Más País's €50m pilot: the state pays companies to test a 32-hour week, covering 100%, then 50%, then 33% of cost over three years.
Read the caseChipotle's 'Back to the Start' cartoon sells sustainable farming — Cannes 2012 double GP
A two-minute stop-motion short shows a farmer quitting factory farming to Willie Nelson's Coldplay cover; it won two Cannes 2012 Grands Prix.
Read the caseGentle Monster turns eyewear stores into art installations — LVMH's fund invests
A Seoul eyewear startup with no ad budget invented a sci-fi story for every store — robots, bespoke scents, secret doors — and made the shop itself the ad.
Read the caseUndertale makes mercy a mechanic — an RPG where every enemy can be spared
Toby Fox's 2015 RPG lets players talk, joke or flirt every enemy out of battle; mercy as a real mechanic sold over a million copies in a year.
Read the case2 Bros Pizza: a $1 Manhattan slice, built on volume, grows into a chain
Eli and Oren Halali priced their Manhattan slice at $1 and made money on volume — hundreds of pies a day, 10-second service, a chain by 2010.
Read the caseWuling's 'stall-economy van' goes viral — Wuling Motors shares jump 120% in a day
A ¥56,800 mini-van with wing doors pitched as 'the official main force of the stall economy' — one WeChat post, 100k+ reads, stock doubles intraday.
Read the caseWu-Tang Clan makes one copy of an album and sells it as art — $2M
The group records a 31-track album in secret, produces a single copy in an engraved box and auctions it as contemporary art — one buyer paid $2 million.
Read the caseGreenpeace beaches a 73-foot 'dead whale' made of plastic — Ad Stars Outdoor Grand Prix
Dentsu Jayme Syfu beached a giant dead whale built from plastic waste on Manila Bay — zero media spend, 1.5 billion impressions.
Read the casePainVisible measures pain with a thermal camera and AI — One Show 2026 Best of Pharma
A portable thermal camera plus AI reads pain objectively, so patients who can't describe it aren't left unheard — One Show 2026 Best of Pharma.
Read the caseAmazon's two-pizza rule: autonomous teams small enough for two pizzas
Bezos reorganized Amazon into autonomous 'two-pizza teams' of under ten so small units could move fast — still AWS's operating rule.
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