Creative work with a story behind it. From the brief to the impact.
The full archive, in the appIn an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
Read the caseSaint Elmo's turned the Black Forest's craft and colours into three limited Puma sneakers; a Tokyo pop-up sold them out and bookings rose 41%.
Read the caseShot in 35mm for the Austrian grocer, the film pairs large close pictures with lonely long shots of people working through Christmas — ADC*E Silver.
Read the casePublicis Seattle's cheeky T-Mobile ONE launch spot: Ariana Grande is left on the kerb when the driver's last bar of data goes to navigation, not her music.
Read the casePereira & O'Dell turned Nas's origin stories — trumpet, dictionary, first lost rap battle — into four animated shorts, each tied to a Legends boot drop.
Read the caseTBWA\Belgium and director Koen Mortier paired Zwangere Guy and Arno in a split-screen film where two generations mirror each other until they finally meet.
Read the caseJWT Riyadh's film for stc's Laywagif hub showed a matriarch so absorbed in her phone that she walks the length of Saudi Arabia — 2M views in a week.
Read the caseStudio Sutherl& freed Start-rite's 1930s twin characters from the logo, set them walking through a bespoke 'Typefeet' font and sent them exploring.
Read the caseZulu Alpha Kilo designed SingleCut's Notes IPA so the can itself teaches guitar: chord-diagram labels, pull-tab picks and Snapchat AR lessons.
Read the caseCrispin and Mise-En-Scene mixed GenAI with live action for 250+ assets showing impossible ways to break a phone, all covered by We Come to You repairs.
Read the caseSW Network turned a phone launch into a nationwide challenge: an Ayushmann Khurrana film, influencer duets, a meme-ified app glitch and cheeky billboards.
Read the caseInitiative and Mural Media turned an Esperance wall and a Merredin grain silo into hand-painted OOH on the Great Eastern Highway, up for 12 months.
Read the caseWieden+Kennedy London's action-packed campaign had a stock-trading woman in a hair net smash through a wall into an elite trading floor.
Read the caseThe first identity update in Reeves' 250-year history swapped prescriptive packaging for spontaneous creation, colour coding and a canvas-framed R.
Read the caseFor 'Jakten på nøklene', the electronics chain ran 70+ films, 300+ creators and a real key hunt in Oslo — so popular flower beds got trampled.
Read the caseRichard Bullock's ten-minute film mixes documentary with Phantom-style animation — narrated by the kids Frimpong inspires — after a graphic novel came first.
Read the caseR/GA Sydney's 'A New Era Begins', shot by Palme d'Or winner Glendyn Ivin, wove 16 men's and four women's club heartlands into one documentary-style film.
Read the caseAtMa translated wine-style scent descriptors — smooth, sharp, rough — into steel, plaster and mortar for Japan's first niche fragrance boutique.
Read the caseFounders staged a four-hour T-Virus transformation in a glass cell on a busy street — the TikTok film drew more than 15 million views.
Read the caseFour AI-personalized digital flower gardens plus a phytotherapy cafe at Yurakucho Marui — the art collective's first permanent installation.
Read the case