McDonald's Hong Kong opened a concept store by time-travelling to its 1990s ads
DDB and Tribal Hong Kong revived the chain's retro adverts across six media and capped a four-day nostalgia push with a museum of 1,000+ McDonald's toys.
Read the casecreatives.centerA CASESTUDIES.CHAT ARCHIVE
Ideas that make
you look twice.
Creative work with a story behind it. From the brief to the impact.
The full archive, in the appThe latest cases
300 RECENT CASES · REGULARLY UPDATEDJKR gave MatchaBar's Hustle a funk identity and a cast of 'Hustler' spokes-creatures
JKR built MatchaBar's no-sugar matcha energy line a funk-fuelled world — free-flowing wordmark, illustrated Hustlers — launched with Eilish and Diplo.
Read the caseA Delft graduate's HeadRest turns an economy seatback into a hammock for your head
Manon Kühne's folding headrest forms a fabric hammock around an economy passenger's head; it won the 2016 Crystal Cabin Award student category.
Read the caseIbrahim Mahama plants three Ghanaian fishing boats mid-voyage in a Naples square
'Voyageur' stands five-to-eight-metre wooden boats half-buried at Piazza Municipio, setting Ghana's working coastline in conversation with Naples' port.
Read the caseMade.com's 'Live Unboxed' platform shot furniture like a fashion label
Fabula's first work for the retailer replaced styled living-room clichés with parties and table tennis — 'I don't stay in. I stay up.'
Read the caseThe Making of Longbird: a fake documentary that won a real BAFTA
Will Anderson and Ainslie Henderson invented a legendary Russian animator and his difficult bird — and the mockumentary won a real BAFTA.
Read the caseLloyds' Firehorse toy shop lets visitors load it with Lunar New Year ambitions
A Greek Street toy-shop pop-up for the 2026 Year of the Horse, where visitors pinned charms for their ambitions onto a limited-edition Firehorse.
Read the caseLarco Museum let visitors touch its ancient erotic ceramics to teach cancer self-checks
Fahrenheit DDB Perú got Lima's Larco Museum to break its no-touching rule, turning 1,500-year-old erotic ceramics into a cancer self-exam lesson.
Read the caseKikkoman turned the backyard barbecue into shonen anime for its teriyaki line
Hornet and Clubcamping blended hand-made shonen anime with live-action food photography so that Kikkoman's teriyaki sauce makes every cookout legendary.
Read the caseInstruMMents 01: a pen-shaped wheel that set out to retire the tape measure
Mladen Barbaric's gadget rolls over flat or curved surfaces, records distance in 0.1 mm steps and beams measurements to your phone as photo cards.
Read the caseIKEA's Affordable Masterpieces finds its designs hiding in Matisse and Munch
Memac Ogilvy found IKEA-like furniture inside works by Matisse, Cézanne and Munch, reframing affordability as timelessness in Saudi Arabia and Bahrain.
Read the caseHong Kong Airlines put viewers in Jackie Chan's shoes for its North America launch
DDB Hong Kong shot the launch film in point of view, then revealed the celebrity treatment was being received by Jackie Chan himself.
Read the caseHeineken split one social scene across two billboards to satisfy Brazil's alcohol rules
Each billboard was compliant but incomplete; only standing in front of both revealed people socializing with beer — 27.5M impacts across 88 faces.
Read the caseHealth Icons: an open-source set of 630+ symbols for universal healthcare talk
Daniel Burka's volunteer collective built free, consistent medical icons — vomiting to sex work to blood types — that cross languages and literacy levels.
Read the caseGoogle's Magic Eraser campaign celebrates what the tool deletes, then builds it a world
Anyways and Amplify flipped a product demo: a film where erased pylons, signs and cars are set free in the 'World of Magic', plus a free Piccadilly experience.
Read the caseGap Middle East handed six Saudi creatives its individuality platform to tell
An artist, a skateboarder, a filmmaker, a producer duo and a model tell Saudi culture stories in portraits and films directed by CHNDY for Gap ME.
Read the caseFred & Farid Shanghai carved a Moon Festival typeface where every glyph is a moon
For the Mid-Autumn Festival, Fred & Farid Shanghai released MoonFace: 56 characters, each framed in a circle that tracks the moon's rotation and phases.
Read the caseVCCP filled an easyJet hangar with a flowery 'Why not?' world for fares from £29.99
A traveller's yearly itinerary came alive in an orange-tinted hangar — flower men, giant beach balls, water-skiers on tarmac — for the pan-European push.
Read the caseDiablo IV turned beta-slain demons into a vegan Demon Meat Shake for 1,000 gamers
B-Reel and Bompas & Parr brewed a Butcher-inspired, 100% vegan 'Demon Meat Shake', delivered to ~1,000 tweet-ordering fans in NYC, LA and Chicago.
Read the caseDbldbl's 'Hotcakes' turned chronically-online rage into hand-painted cut paper
Ross Ozarka animated the Tāmaki Makaurau rapper's roast of internet hot-take culture in patiently animated, hand-painted cut paper.
Read the case