Auditorial: RNIB, Google and The Guardian fit one story to every reader's senses
RNIB, Google and The Guardian turned one story into a site with 22 adaptive features, so blind and low-vision readers tune the telling to their senses.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDGetting Over It: a climbing game built to hurt the player — frustration as design
Bennett Foddy's 2017 climbing game has no checkpoints — one slip undoes hours — and he says he made it 'to hurt' players; it became a genre called Foddian.
Read the caseGoat Yoga: Lainey Morse puts baby goats in an Oregon yoga class — 500-deep waitlist
Fresh out of her 'worst year', an Oregon farm owner adds baby goats to a yoga class; the waitlist hits 500 at $10 a session and a global craze is born.
Read the casee.l.f. Beauty counts the Dicks on US boards — 'So Many Dicks' pushes boardroom diversity
e.l.f.'s data census found 566 men named Dick on US boards — outnumbering whole demographic groups — and put that fact on Wall Street screens.
Read the caseMarvel puts 2,500 back issues online at $4.99 a month — comics' first big subscription
Marvel Digital Comics Unlimited: all-you-can-read back issues for $4.99 a month — the first big subscription archive from a major publisher.
Read the caseUnionPay's 1km 'Poetry Great Wall' prints children's poems — 370M Weibo reads, award gold
UnionPay blew its poetry-POS receipt up 10,000 times into a 1,000-meter 'Poetry Great Wall' on a Fujian grassland — 15M stream views and a 数英奖 gold.
Read the caseMakro ripeness stickers match fruit stage to recipe — ripe fruit gets eaten, not tossed
To fight Colombia's food waste, Makro turns the humble produce sticker into a ripeness guide with recipes for each stage — a Clio 2024 Grand.
Read the caseOblique Strategies: Brian Eno's random-instruction cards break creative deadlocks
When a studio session seized up, Eno drew a card telling him to honor his error as a hidden intention — randomness as a deliberate work tool.
Read the caseIKEA's Wherever Life Goes turns its price tag into the storyteller of life changes
IKEA Sweden films intimate moments — a kiss, a tear, a first step — where the only brand mark is a price tag; One Show 2026 Print Grand Prix.
Read the caseBVG and adidas turn a Berlin sneaker into an annual transit pass
Berlin's transit operator used adidas streetwear credibility: 500 patterned EQT sneakers doubled as BVG yearly tickets.
Read the caseCykelslangen: Copenhagen lifts bikes over pedestrians on a 220m orange bridge
Copenhagen's 2014 Cykelslangen lifted bikes above the crowded harbourfront — a DKK 32M bridge that saw 20,700 riders in one day by 2015.
Read the caseJury Duty staged a fake trial around one real juror who never knew
Amazon Freevee's Jury Duty put one real juror inside a fully staged trial: everyone else was an actor, and the comedy was built so the joke never landed on him.
Read the caseVolvo Cars Safety Standard turns a century of safety work into one design system
Volvo codifies safety as a brand: a glance-readable typeface, a high-visibility palette and a reimagined seatbelt — Cannes Design Gold 2026.
Read the caseObra Dinn turns identifying 60 dead sailors into the whole game — and sweeps indie awards
A 1-bit ghost-ship mystery where the player's only verb is deduction: identify 60 crew from frozen death scenes.
Read the caseLoft Resumes sells designer-made CVs — 66,000 visitors in month one
Two founders sell hand-typeset resumes and launch via CSS galleries, a Fast Company feature and a Fab.com sale — 66,000+ uniques in five weeks.
Read the caseSebamed's Project Skin Deep turns cell biopsies into the beauty campaign
A skincare brand replaced retouched beauty shots with microscopic before-and-after images of real skin cells — science became the ad.
Read the caseCarvana's coin-operated car vending machine — buy online, pick up from a glass tower
Carvana removes the dealership: customers buy used cars fully online, then collect them from automated glass towers by inserting an oversized coin.
Read the caseSATO 2531: 40 brands rename themselves Sato to stage Japan's one-surname future
A data projection showed every Japanese surname would vanish into Sato by 2531 — so brands lived that future today to force a law debate.
Read the caseDarty's 'Long-Lasting Reviews' wait a year before judging products — Eurobest GP
Darty invites customers to review appliances only after a year of use, turning online reviews into proof of durability — Eurobest Creative Strategy Grand Prix.
Read the caseHubSpot's Culture Code treats company culture like product code
HubSpot turned its internal culture notes into a public, iterated slide deck that helped employees and candidates see how the company worked.
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