Creative work with a story behind it. From the brief to the impact.
The full archive, in the appAuge Design screen-printed white household-object illustrations on Casa Marrazzo's jars, letting the sauce's color complete the picture — Pentawards Diamond.
Read the caseA free romance visual novel is actually psychological horror that breaks the fourth wall, surpassing one million downloads in under three months.
Read the caseIn 2014, with YouTube income falling, Levels pledged one launched startup per month for a year; most flopped, but Nomad List and Remote OK became his business.
Read the caseHeinz and Absolut make the UK's first vodka tomato pasta sauce and sell it in Absolut's 1980s ad style — 500M impressions, 52% range uplift.
Read the caseYukio Nakano, an Osaka sauna owner, opens the world's first capsule hotel in 1979 — a ¥1,600-a-night pod that invents a global lodging category
Read the caseChildren draw wedding invitations that reveal a child bride; lawmakers open them and pledge change — a $1,500 mailer that won Cannes and MAD STARS Grands Prix.
Read the caseThe A5 X2 Manta ships with a tool-free back panel, swappable battery and upgradable motherboard — repairability built into a writing tablet.
Read the caseWhen machines kept failing, Taiichi Ohno had Toyota ask 'why' five times instead of swapping fuses — chasing each breakdown to a root cause that can't recur.
Read the caseSoftBank explained phone plans through a surreal family whose father is a white dog — 130+ spots over six years, one of Japan's most-loved campaigns.
Read the casePunjab Thathera Art Legacy's rebrand took hand-beaten Indian metalware to 40+ countries, 150,000 customers and a $3M Series A — and won two Blue Elephants.
Read the caseIn NZTA's Legend spot, a young man's inner monologue about stopping a drunk mate driving made 'ghost chips' a national phrase — 1M+ YouTube views in two weeks.
Read the caseFor COP28, NOMINT shot WWF's stop-motion film with genuine smoke and 3D-printed puppets, so fossil-fuel emissions visibly swallow a child's world.
Read the caseMy Crayon Project used Shiseido skin science to turn diversity lessons into personalized crayons.
Read the caseA joke physics sandbox about a goat wrecking a town, born from a prototype video, becomes a hit that recoups costs in minutes.
Read the caseAnne Beiler rented a farmers' market pretzel stand in 1988 on borrowed money; ten years later her franchise built on visible hand-rolling had 558 stores.
Read the caseeasypaisa gave the workers who install its billboards free medical and life insurance, turning each ad into a policy — Dubai Lynx 2025 Healthcare Grand Prix.
Read the caseVolvo bundles the XC40 with insurance, maintenance and concierge in one flat monthly fee — ordered online like a phone plan, a new car every 24 months.
Read the caseASICS turned its State of Mind research into the world's first employment contract clause for movement, then hired Succession's Brian Cox to sell it.
Read the caseWith model-maker Simon Weisse, De'Longhi handcrafts five machines into miniature cafés — proving café-quality coffee belongs at home.
Read the caseA 24-hour quarterly hackathon started by 14 developers in 2005 grew into a ~4,000-person global ritual — and produced Jira Service Desk.
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