NTT Docomo's Baku More exhibition hides an SNS leak warning in a gorgeous photo show
A photo show of influencers' most 'gorgeous' posts turns out to teach every visitor how much their own snaps leak.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDDirt Is Good turns Brazilian Arsenal fan teams into the OMO Varzenal Cup
OMO built a docuseries and visual identity from rough Brazilian varzea football, then took the winning team to Arsenal's stadium.
Read the caseHelsinki's Oodi: the 'living room' library that drew 3M visits in year one (2018)
Helsinki built its central library as an open 'living room' — books in only a third of the space — and Oodi drew 3 million visits in its first year.
Read the caseSquid Game turns Korean children's games into a debt satire — Netflix's biggest show ever
Hwang Dong-hyuk's decade-rejected script — 456 debt-ridden players in deadly children's games — becomes Netflix's most-watched series: 1.65B hours in 28 days.
Read the caseKohler's Parallel turns the shower column into furniture — Red Dot Best of the Best 2026
Kohler merges shower, shelf and smart nozzles into one folded-aluminium furniture column with Lego-compatible panels — Red Dot Best of the Best 2026.
Read the casePokémon GO plays on the real map — Ingress players' landmarks become PokéStops and Gyms
Niantic maps Pokémon GO onto the real world: 5M crowdsourced landmarks become PokéStops and Gyms, so catching Pokémon means walking outside.
Read the caseBaremetrics publishes its own revenue live and turns transparency into growth
Josh Pigford made Baremetrics' real MRR public, launched the Open Startups Initiative — and turned his own numbers into the marketing channel.
Read the caseVW South Africa opens 'Night School' for driving after dark — Loeries and Effie Golds
Instead of another safety-feature ad, VW taught South Africans to drive at night: a real curriculum, open-sourced, that cut fatalities.
Read the caseToyota's A3 report: one sheet of paper, one story — the 1978 format that went global
Toyota's Kan-Pro program made managers fit a whole problem-solving story on one A3 sheet; the format now anchors lean practice worldwide.
Read the caseWOM lends its own lawyers to rivals' customers trapped by retention clauses
Colombia's challenger telco put its legal team at rivals' customers' disposal for free, to break the retention tricks keeping them from switching.
Read the caseOmantel makes the first Arabic dyslexia-friendly font — 'Maqroo'
A telecom brand builds a font because none of 650 Arabic typefaces worked for dyslexic readers; free downloads top 23,000 and it wins a Dubai Lynx Grand Prix.
Read the caseBest Buy's ROWE pays for results, not hours — 41% productivity, 90% less turnover
Two Best Buy employees replace face time with a results-only culture: no fixed schedules or mandatory meetings, just output — productivity climbs 41%.
Read the caseNurofen makes women's invisible pain visible — 582M reach, UK Grand Effie 2025
Nurofen made the Gender Pain Gap impossible to ignore — 1 in 2 women feel their pain is dismissed because of their gender; the platform won the UK Grand Effie.
Read the caseTinder reframes the hookup app as 'It Starts With a Swipe'
Tinder answered Gen Z reputation trouble by making the swipe a hopeful beginning, not a transactional ending.
Read the caseMap Kibera: Nairobi youth map their own slum onto OpenStreetMap (2009)
In 2009 Kibera's youth made the first free digital map of Nairobi's giant slum — a 'blank spot' no map had ever shown.
Read the caseUni-Noodle's 'House of Little Moments' noodle shop lifts sales 37%, wins Spikes Grand Prix
ADK Taiwan turned Taiwan's 43-year-old Uni-Noodle into a noodle shop whose owner cooks to customers' moods — 8.7M views, +37% sales, Spikes Grand Prix.
Read the caseOru's Lake folds a rigid kayak out of origami logic — one loose part wins iF Gold 2024
The world's lightest, most compact rigid kayak grows from a founder's apartment-sized problem: a scored hull that folds box-to-boat and stores in a closet.
Read the caseTunic scatters its own instruction manual through the world as a puzzle
An isometric fox adventure where the NES-style manual is a collectible: pages hide across the map, most text is a made-up language, and learning is the game.
Read the caseGumroad: a weekend-built link with payments sells anything at age 19
Frustrated that charging $1 for his pencil icon was hard, Sahil Lavingia built Gumroad in a weekend — 50,000+ tried it on day one, $180M+ paid to creators.
Read the casePalace Museum Taobao turns emperors into memes — cultural-product revenue hits ¥1.5B
Recasting emperors as cute meme characters: 2014's viral 'Yongzheng' GIF post turned the Palace Museum into a brand — ¥1.5B in cultural-product sales by 2017.
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