Teach First's A/B rebrand made you answer whether education is unfair
Johnson Banks rebuilt Teach First around a stencilled monogram, a ten-word voice, and ads that ask you to pick a side on educational unfairness.
Read the casecreatives.centerA CASESTUDIES.CHAT ARCHIVE
Ideas that make
you look twice.
Creative work with a story behind it. From the brief to the impact.
The full archive, in the appPublished cases
2,000 PUBLISHED CASES · REGULARLY UPDATEDSamsung and Netflix filmed Stranger Things' monsters in the dark on a Galaxy S22 Ultra
'Stranger Nights': a girl's night ride is unknowingly recorded on her Galaxy S22 Ultra, revealing the Upside Down through the phone's night mode.
Read the caseSalomon enrolled Dina Ayada in a surreal 'Whisper University' for the XT-Whisper
MOX launched Salomon's XT-Whisper in a surreal university where Dina Ayada's every gesture trips a chain reaction, scored to her own track.
Read the caseRSPB's reboot turned eco-anxiety into 'so many ways to save nature'
Asha & Co gave RSPB's bird logo blue wings for 'Nature is in crisis. Together we can save it', with Lovers' no-guilt montage film alongside.
Read the caseRiot carved its Game Pass announcement into five caves of character sculptures
We Are Royale's film for Riot's Xbox Game Pass deal: five cave scenes, each housing a character sculpture cracked with green light.
Read the casePandora redrew its 'P' for the first time since the iPhone era
Amid its pivot to on-demand streaming, Pandora's in-house team replaced the serifed blue 'P' with a counter-less sans-serif mark from 1,000+ iterations.
Read the caseMontefiore visualised separating conjoined twins as untangling light bulbs
Chromista built Montefiore a CGI glass sculpture of conjoined twins' heads, their brains glowing bulbs on cords that surgeons gently re-route.
Read the caseMcDonald's UK's sauce campaign can't keep the camera off the dips
Leo UK's 'Here for the Sauce' built six weeks of McDonald's UK and Ireland activity around one fan truth: the sauce is not the side, it's the main event.
Read the caseMandai's rebrand frames every message in leaves, like the open zoo itself
Anak rebuilt Mandai Wildlife Group's identity around a 'tropical frame' of simpoh air leaves and a bespoke serif made with Colophon.
Read the caseMakaton dropped 'Charity' and drew a speech bubble between two fingers
MultiAdaptor rebranded The Makaton Charity as simply Makaton — a logo that sets a speech bubble between a thumb and forefinger, worn by certified teachers.
Read the caseLidl hired its loudest sceptics for a day on supplier farms — and filmed it
For #LidlSurprises, adam&eve TBWA found real Lidl sceptics online, gave them a day's work at supplier farms in Scotland, and filmed their conversion.
Read the caseSalma Hayek kicked down doors for Kahlúa's telenovela 'Stir Up' platform
W+K London cast Salma Hayek in telenovela-grade drama for Kahlúa — kicking in a door to announce 'Friday called. It's bored of wine.'
Read the caseHeathrow's macro-photo posters turned the Elizabeth line into a 60-minute getaway
St Luke's placed macro photography along the new Elizabeth line route to tell East London a dream holiday via Heathrow was under 60 minutes away.
Read the caseGuatemala anti-advertised in Times Square: 'come to a place without billboards'
d4 McCann Guatemala turned Times Square's saturation against itself for INGUAT: a plain Helvetica line about a place without billboards.
Read the caseDelta sent lookalike moms to ambush Seattle transplants with tickets home
W+K New York dressed women identically as 'moms' to surprise Seattle's grown children with notes from their real mothers and tickets home on Delta.
Read the caseLandor gave Cyprus Airways a livery of olive branches and a golden mouflon
Landor repainted Cyprus Airways in pastel sea-greens with an olive branch on the tail and a gold mouflon on the fuselage — Cyprus without flags.
Read the caseChevrolet Canada swapped the test drive for a Bolt EV remix on TikTok
Momentum turned the Bolt EUV's electric sounds into TikTok remix stems — the platform's first interactive branded effect for an auto brand.
Read the caseCANSA had animated testicles give 'testi-monials' to start men's cancer conversations
FCB Cape Town let animated testicles give cancer 'testi-monials' and answer questions, dissolving the awkwardness that keeps young men from checking.
Read the caseAC Milan rebuilt its identity around the oval crest for its next century
DixonBaxi grew AC Milan's club-wide identity out of the oval crest — one shape for 450 million supporters — across tickets, merch and the San Siro.
Read the caseWonderful Indonesia froze every traveller mid-action to show a country paused, waiting
M&C Saatchi Jakarta's pandemic film froze talent mid-action across four locations — a whole country holding its breath until domestic travellers return.
Read the case