Match repositioned around adult daters with 'Adults Date Better'
Match and Mojo Supermarket launched the platform that says goodbye to casual daters — and added 'ghostbusting' and weekly matches in-app.
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300 RECENT CASES · REGULARLY UPDATEDFinnish insurer set YouTube's Hydraulic Press Channel on fire
LähiTapiola had Hydraulic Press Channel's Lauri crush lighters until his arm caught fire — then turned it into a 270,000-entrepreneur safety message.
Read the caseGymshark's 'We Do Gym' platform declares it 100% a gym brand, not athleisure
Gymshark's in-house team launched 'We Do Gym', its first brand platform, built on gym-culture inside jokes and OOH billboards.
Read the caseGloria's Helsinki fashion show played out on 200 square metres of screen
Boutique Animation wrapped fashion-show audiences in 200 square metres of video, telling a three-part tale of three Venetian legends between runway sets.
Read the caseFord escaped an ASA ban for 'zero emissions' that caught MG and BMW
ASA took no action on Ford's Explorer Google ad: 'Zero-emissions driving' beside feature context was ruled 'unlikely to mislead'.
Read the caseField Museum's 'Earth We're On It' rebrand declared it a science institution
Leo Burnett's identity for the Field Museum arranged its logo like an archaeological grid — recasting a dinosaur house as a 125-year research powerhouse.
Read the caseCadbury's Worldwide Hide hides an Easter egg anywhere on Earth, with a personal clue
For its fourth year, Cadbury's global egg-hiding platform put 300,000 past hiders' real clues on OOH posters across the UK and Ireland.
Read the caseT-Mobile made AT&T change one word in its Ben Stiller satellite ad
AT&T's 'Epic Bad Golf Day' spot said help 'is' a satellite call away; after a T-Mobile complaint, the NAD made it 'will be'.
Read the caseAlabama Tourism hypnotized viewers into taking a 'Mind Trip' to the beach
Intermark's campaign for Alabama Tourism ran guided-hypnosis films that transported stressed viewers from their couches to the Gulf Coast.
Read the caseZoomscape: a zoetrope that turns your movement into breathing light-trees
Jack Wates and Thomas Blackburn reimagined the zoetrope for Queen Square: pedestrians, scooters, cyclists and cars sculpt urban trees with light.
Read the caseStudio Drama gave Georgia Toffolo's Wild Pack a wonky 'i' and no dogs
The raw dog food brand broke pet-food codes: no animals on packs, ingredients front and centre, and flash reportage photography borrowed from indie human food.
Read the caseSpotify Japan dropped podcast listeners into a beautiful 'swamp'
'Listen, and you're hooked': Hakuhodo's campaign visualised 3M+ podcasts as a swamp that swallows listeners — with bath salts sampled at train stations.
Read the caseSlack spent two years and six iterations getting Threads right
Users begged for threading; Slack refused to ship fast, prototyped for nearly two years while usage grew eightfold to 4M daily users, then rolled it out to all.
Read the caseSky Broadband built Sky City, a Fortnite island where lag can't follow
A playable monument to lag-free gaming: custom Fortnite island, a creator tournament, a portal from the #1 UGC map — 200k plays and 23-minute sessions.
Read the caseRiot's 'Pentaboom' assembled Southeast Asia's gaming stars for Wild Rift
A BBH Singapore short film for the Wild Rift open beta cast nine top SEA creators in scenes shot across the region, laced with League Easter eggs.
Read the caseNutro's 'This is Clean': dogs who eat clean have the energy to get dirty
BBDO San Francisco relaunched Nutro around 'Feed Clean', flipping pet-food convention: real energetic dogs living clean lifestyles — and getting filthy.
Read the caseNetflix opened its first multi-title pop-up store at LA's The Grove
Stranger Things, Bridgerton and Squid Game merch under one roof: Netflix's first multi-title, immersive, shoppable retail activation.
Read the caseMonzo announced mascot Hot Chonk as Coventry City's Deadline Day signing
To mark a third sponsored season and Coventry's top-flight return, Monzo staged a mock press conference where Frank Lampard unveiled the bank's mascot.
Read the caseMcDonald's India launched the Chicken Big Mac by making Sehwag forgettable
DDB Mudra's TVC had people mangling Virender Sehwag's name because 'Chicken Big Mac' is the only big name that matters — a wacky LTO launch.
Read the casePearlfisher unified Jim Beam worldwide around the Beam family's 'living legacy'
The 2016 global rebrand drew one design system — logo, rosette, bottle profile, die-cut label — from the family that has distilled bourbon since 1795.
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