AMC's A-List: three movies a week in any format for $19.95 a month
Faced with MoviePass, AMC launched its own pass in 2018: three movies a week in any format for $19.95 a month, priced to pay for itself.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDEBM's Schoolgirl Newscasters: girls illiterate three years ago anchor Pakistan's news
Two girls who couldn't read three years earlier take over Pakistan's three main news channels for one evening, proving what girls' education unlocks.
Read the caseIDOMED's 'Nigrum Corpus' diagnoses medical racism in a textbook — two Cannes Grands Prix
A book and film that rename racist medical practice as 'diseases' became medical-school teaching material — Cannes Industry Craft GP 2025, Glass GP 2026.
Read the caseChaos Monkey: Netflix breaks its own service on purpose so streaming survives
Netflix built Chaos Monkey to randomly kill production instances so its cloud survives — then open-sourced it, seeding chaos engineering.
Read the caseCafé Joyeux's '47': a stop-motion first-job story made with its community
Klick Health made Café Joyeux a stop-motion film about a first job at 47 — made with the Down syndrome community, not just for it.
Read the caseHead & Shoulders rents out shoulders to make its name a real gesture
A deadpan mockumentary about renting a clean shoulder makes the brand name literal — viewers asked if it was real, then strangers began lending shoulders.
Read the caseBetter Reykjavík: citizens write and vote on policy online — 70k residents, 10,000 ideas
Reykjavík made city policy an open platform: citizens propose, debate and rank ideas, and the council must answer the top ones — over half the city has used it.
Read the caseNational Gallery of Art turns a 77-year-old curator into 'Museum Rizzler' — 7 Webbys
A 77-year-old NGA curator describes Renaissance objects in Gen Z slang on Instagram; the 'Museum Rizzler' series tops 25M views and wins seven Webby Awards.
Read the caseCoke Studio's Video Vinyl turns records into spinning animations — ADFEST 2025 Design Gold
Ogilvy Singapore presses Coke Studio's Philippine collabs onto vinyl whose artwork animates as it spins — a zoetrope record you can watch.
Read the caseSuper Mario Maker turns Nintendo's level editor into the game — 1M courses in week one
For Mario's 30th, Nintendo sold its own level editor as a consumer game — players made 1M courses in week one and 7.2M by May 2016.
Read the caseEl Vilsito: a Mexico City auto shop becomes a beloved taquería every night
A Narvarte garage fixes cars by day; from 8pm the same space sells tacos al pastor until the early hours — one rent, two businesses.
Read the caseHome Centre's 'The Homecoming' turns adoption into a brand purpose — WARC Grand Prix
A furniture brand tackles the Middle East's adoption taboo with a 'pregnancy' film that ends in adoption — 1.2bn impressions, 7,300+ adoptions.
Read the caseAravind Eye Care: McDonald's-style surgery lines — paying patients fund the free ones
Dr. Venkataswamy copies McDonald's assembly line for cataract surgery: high volume, cross-subsidy, $10 lenses — 4M surgeries, a model the world studies
Read the caseIKEA Canada's -13% 'Second-Hand Tax' zeroes out HST on used goods — 192% As-Is sales jump
Instead of complaining about Canada's double tax on used goods, IKEA charged itself a -13% Second-Hand Tax so As-Is buyers pay nothing.
Read the caseiFood's Recipe for Growth turned order data into a mentor for small restaurants
iFood converted the signals in 120 million monthly orders into a free business mentor; small restaurants that used it grew sales by up to 40%.
Read the caseSlack: the internal chat tool from a failed game becomes a $60M-funded work platform
When the game Glitch failed in 2012, Tiny Speck shipped the messaging tool its own team built to make it — Slack launched in February 2014.
Read the caseCarsales AutoAds (2018): a personalised TV ad for every used-car listing
carsales.com.au auto-generates a bespoke, expensive-feeling car ad for every private seller — 435k in week one, ADFEST Direct Grande Lotus.
Read the caseAdvil's Pain Equity Project funds the fix for pain bias it documented
Advil turned its own research into action: medical-school courses, patient tools and stories that help Black patients in pain be believed.
Read the caseMetro's 2012 'Dumb Ways to Die' turned rail safety into the most-shared PSA ever
In November 2012 Metro launched a catchy cartoon song about silly deaths; within months it had 50M+ views and near-miss accidents fell over 30%.
Read the caseNutter Butter's absurd TikTok Nutterverse revives a forgotten cookie on a $0 media budget
A 55-year-old cookie with no ad budget built an absurdist TikTok universe with fan-written lore — 3.3B impressions, two Cannes Golds.
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