Crunching chips expose a lying worker in Sushinoko's ACC-winning radio comedy
A 90-second radio farce of a worker swearing he isn't eating chips while every crunch betrays him — selling 61-year-old Sushinoko powder as a chip topping.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDYumeijing, 44, 'gets online' overnight — chairman dances, first livestream tops RMB 1M
A 44-year-old cream brand with zero social accounts opened Douyin overnight, its chairman dancing in the first livestream — 845K followers in a day.
Read the caseTencent Foundation's Mountain Lights turns donating into a game that lights school roads
WeChat's first charity mini-game makes you steer a child through a dark mountain road; buying a one-yuan virtual lamp funds real streetlights.
Read the caseTyC Sports helps real hotel 'La Argentina' earn a third star — two El Ojo Grands Prix
To mark Argentina's third World Cup star, TyC Sports helped a real two-star hotel named 'La Argentina' upgrade to three stars and filmed it — 44M+ views.
Read the caseGodawan 173: one whisky bottle for each of the 173 Great Indian Bustards alive
Diageo India's Godawan 173 turns the Great Indian Bustard's recovery into 173 unique Jaipur Blue Pottery bottles — each one a bird worth saving.
Read the caseStray makes an ordinary cat the hero of a neon robot city
You play a stray cat in a neon robot city inspired by Kowloon Walled City — cat movement, curiosity and a robot companion replace combat.
Read the caseVitality Air bottles Canadian mountain air for smoggy China — first 500 cans sell out
A Ziploc bag of air sold for $168 on eBay becomes Vitality Air — hand-bottled Rocky Mountain air that sells out in China during Beijing's first red alert.
Read the caseBESTORE gives Crescent Moon Spring a one-night full moon — Dunhuang art wins 4A award
BESTORE and Dunhuang Academy built a half-moon fruit tree by Crescent Moon Spring so its reflection made a full moon — one night, for Mid-Autumn.
Read the caseBonobos' Guideshops: stores that sell nothing but fit — orders ship from the web
Bonobos' 'Guideshops' carry no stock: try on everything, order online, clothes arrive by mail — stores that sell nothing but fit.
Read the caseEquality Health turns the ZIP code into a health exam that cities adopt
A nonprofit mapped life expectancy across 30,000 US ZIP codes and put billboards on the borders — 'cross this road to live 9 years more.'
Read the caseProgresso turns chicken noodle soup into 'Soup Drops' hard candy — Cannes PR Gold 2025
Progresso reimagined chicken noodle soup as a cough-drop-style hard candy, released it in sneaker-style drops, sold out three times and won a Cannes PR Gold.
Read the caseIBM scales design thinking to 110,000 employees with The Loop and Keys
IBM turned design thinking into an enterprise framework — The Loop of observe-reflect-make, plus Hills, Playbacks and Sponsor Users — and trained 110,000 staff.
Read the caseChorogUsan's Life-Saving Receipt turns grocery slips into vaccine lifelines — ADFEST Gold
A receipt that prints vaccine info in migrant parents' languages when childcare is bought — 102 children reached care; ADFEST, Spikes, Cannes wins.
Read the caseSaturnbird Coffee turns empty mini canisters into an annual Return Voyage ritual
Since 2019, customers return empty coffee canisters to partner cafés in annual windows, trading them for merch — 300k+ users, 40M cans, still running.
Read the caseThe Tokyo Toilet: 16 architects redesign Shibuya's loos — transparent walls go viral
The Nippon Foundation hired 16 star architects to rebuild 17 Shibuya public toilets; Ban's glass walls turn opaque on lock.
Read the caseHeineken turns 3-minute WhatsApp voice notes into free beers — Cannes Social Grand Prix
Forward a 3+ minute voice note to Heineken's WhatsApp bot and get a free beer — turning long monologues into face-to-face catch-ups.
Read the caseTellart's Sit Spot: OMSI installation that rewards stillness with hidden life
For OMSI's Climate of Change hall, Tellart built a projection environment where standing still is the interaction that reveals the living world.
Read the caseBraid: a $15 self-funded art game sells 55,000 copies in week one
Jonathan Blow priced his self-funded puzzle game at $15 on Xbox Live Arcade — above the norm — and week-one sales of ~55,000 proved indie development viable.
Read the caseSpanx turns cut-off pantyhose into a self-funded shapewear brand
Sara Blakely cut the feet off control-top pantyhose, then turned the fix into Spanx with $5,000 and no outside funding.
Read the caseMengniu (蒙牛) turns Messi's stumbles into the 2018 World Cup's Chinese catchphrase
Mengniu (蒙牛) signed Messi with '我不是天生强大，我只是天生要强'; when Argentina's results followed the ad script, its self-deprecating Weibo made 天生要强 a national meme.
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