Lolitta's São Paulo store wraps its clothes in one colour and one tone of light
AR Arquitetos stripped a 316 m² fashion store of every excess — one colour, one tone of light — so the clothes become the only real objects.
Read the casecreatives.centerA CASESTUDIES.CHAT ARCHIVE
Ideas that make
you look twice.
Creative work with a story behind it. From the brief to the impact.
The full archive, in the appThe latest cases
300 RECENT CASES · REGULARLY UPDATEDKao's silent sunscreen mist, designed around the first-use wow, shipped 6.7M units
Biore UV Aqua Protect Mist created a 'reapply on the go' category — a non-gas spray that turns to gel — packaged to convey the first-use surprise.
Read the casePosters of a stranger 'urgently seeking his initial aspirations' teased a Hong Kong single
Unbranded posters from a fictional 'Mr. Jack' who lost his initial aspirations went viral in Hong Kong — the new song was the answer.
Read the caseJames Wellbeloved's pets got smug about their firm poos in AMV BBDO's #WellChuffed ads
Mars Petcare's natural pet food brand gave dogs and cats an irreverent voice: smug pets bragging about shiny coats and enviable digestion.
Read the caseBonia's first House concept store wraps 50 years of leather craft in red brick
Linehouse's Kuala Lumpur flagship reads as a street colonnade outside and a rotated enfilade of four rooms inside — Frame Awards Silver for Single-Brand Store.
Read the caseFera Pets' first brand platform flips the script: pets make us more human
General Mills' vet-developed supplement brand launched its first platform — trading pet anthropomorphism for reassurance that owners are enough.
Read the caseElectric Love's festival identity beats from a heart that pulses with the music
moodley rebuilt one of Europe's leading electronic music festivals around a heart — logo, beat and seed of generative rhythm patterns.
Read the caseCheetos' hottest flavour sold out 3,100 Walmart stores via TikTok reaction stitches
Frito-Lay's in-house team launched Flamin' Hot Sweet Carolina Reaper with Chester Cheetah judging fans' #CheetosReaperReactions — 9.7B views, 22% ad recall.
Read the caseBumble flipped 'boys will be boys' into 'Girls will be Girls' for Australia
TBWA\Melbourne's high-energy films reframed recklessness as women's prerogative — starting with making the first move — ahead of peak dating season.
Read the caseBata India sent four friends to Goa to prove its sneaker credentials to Gen Z
Contract India's film launched the Sneaker Studio concept — 300 styles, 9 brands — through a spontaneity-soaked Goa road trip.
Read the caseXbox and Pringles turned 90 million crisp cans into in-game unlock codes
Snack, Unlock, Play: marked Pringles cans carried cosmetics for Fallout 76, Sea of Thieves, The Outer Worlds 2 and WoW across 39 EMEA markets.
Read the caseWayfair's UK spot showed a woman so obsessed with furniture she sees it everywhere
Jung von Matt London's first Wayfair work extended 'Go Your Own Wayfair' with a spot about furniture stuck in your head until it's in your home.
Read the caseA São Paulo plaza got an 18-metre dome and a dance floor deaf visitors could feel
Visualfarm filled a pass-through plaza with two free immersive works: a 360° dome on São Paulo's transformation and a dance floor deaf people can feel.
Read the caseTesco Mobile teased Brits abroad with 'What's Italiano for ketchup?' billboards
BBH's 'Home From Home' posters turned Brits' demand for home comforts abroad into the joke that sells Tesco Mobile's zero roaming fees.
Read the casePayTech startup PlanPay launched globally on the proposition 'Worth the Wait'
whiteGREY, newly appointed after a pitch, built PlanPay's strategy, identity and architecture around freedom from 'financial hangovers'.
Read the casePeach PRC drew her own Pandora charms and launched them at a 400-superfan album night
Timed to her ARIA-topping debut 'Porcelain', the Garden of Dreams charm edit paired the pop star's engravings with a Botanic Gardens launch event.
Read the caseO2 Slovakia rewarded drivers with free data for not touching their phones
An app that watched smartphone use behind the wheel paid responsible drivers in monthly data — ADC*E Member Club Gold Award winner.
Read the caseMinute Maid's billboards gave city dwellers real sunlight instead of an ad
For its 'Filled with Life' platform, Minute Maid built out-of-home formats that redirect, unblock and extend actual sunlight, not ad messages.
Read the caseKwik Fit put real billboards 20,000 miles away to prove a tyre guarantee
Ads in Texas, Tokyo and Sydney — where Kwik Fit doesn't exist — made Bridgestone's 20,000-mile guarantee absurdly, measurably literal.
Read the caseKroger coined 'Groceryhead' and crowned Chrissy Teigen its ultimate fan
A Dentsu social campaign turned grocery shopping into an identity: a content series, a community and Chrissy Teigen as the fandom's face.
Read the case