Valtra S Series makes a high-power tractor a proud swan
Valtra's S Series turned a bulky 280-425 hp tractor platform into a sculpted, ergonomic machine with a narrow sloping bonnet and new light identity.
Read the casecreatives.centerA CASESTUDIES.CHAT ARCHIVE
Ideas that make
you look twice.
Creative work with a story behind it. From the brief to the impact.
The full archive, in the appPublished cases
2,000 PUBLISHED CASES · REGULARLY UPDATEDPentiment makes typography the gameplay: a murder mystery written as a manuscript
Pentiment tells a Bavarian murder mystery with no spoken dialogue: characters' education and class are conveyed by the fonts they speak in.
Read the caseGuineaLoft rebuilds the guinea-pig cage around disposable cleaning
At 17, Bella Lin's Amazon cage brand passed $410,000 in yearly revenue: open acrylic walls and a wax-paper bottom that turns cleaning into a throwaway.
Read the caseDulux paints school canteens yellow — flies hate it, 5,000+ kids benefit
Flies shun yellow, so Dulux and Innocean repainted Indonesian school canteens in yellow — a healthier lunchroom for 5,000+ students in two months.
Read the caseTock turns restaurant reservations into prepaid tickets
Tock brought theater economics to restaurants: diners prepaid or deposited for a time slot, cutting no-shows and smoothing demand.
Read the caseChick-fil-A opens The Brake Room for delivery couriers — Epica 2023 PR Grand Prix
Chick-fil-A turns a storefront into a rest stop for food delivery workers — bathrooms, bike storage, chargers — and wins the Epica 2023 PR Grand Prix.
Read the caseBCP turns payment terminals into emergency account-blocking points — Cannes GP
After Peru's 4,000 daily phone thefts, BCP lets victims block all cards from any shop's POS terminal — no phone, app or call — cutting stolen-money reports 48%.
Read the caseValve 2012: a 56-page handbook teaches new hires a company with no managers
Valve runs with no managers and no assigned work; in 2012 it turned that unwritten culture into a 56-page illustrated handbook.
Read the caseHonda's 'Hands' film folds 65 years of engineering into two minutes — 12M views
An engineer's hands fold, snap and click 65 years of Honda machines — engines, motorcycles, cars, robots, a jet — into a seamless two-minute film.
Read the caseNational Portrait Gallery rebrands as 'a living portrait of Britain' before June 2023
After three years closed for redevelopment, the Gallery launched an identity built on one idea: 'a living portrait of Britain'.
Read the caseThaiHealth's Smoking Kid lets children ask smokers for a light — 800K views in a week
Kids ask Bangkok smokers for a light; the adults lecture them, then get a leaflet: 'You worry about me — why not about yourself?' Quit-line calls rose 40%.
Read the caseNetflix's Bandersnatch turns a Black Mirror episode into a branching film viewers control
Netflix's Black Mirror: Bandersnatch (2018) let viewers steer the story through 250 segments of branching video; it won two Emmys.
Read the caseDEPT turns a Rembrandt portrait into a real-time AI conversation
Talking Portraits made a museum-style painting see, hear and answer visitors through AI video, voice, vision and an LLM.
Read the caseAnimal Crossing: New Horizons runs on real time and is Switch's fastest seller
New Horizons ties the island to the player's real clock: shops close at night, seasons turn, and building takes days — designed to be played a little, daily.
Read the caseFurnish Master: a spare-time decorating game nets its solo dev $407K in year one
Alex Blintsov built a cozy decorating sim in his spare time for $11.5K — Furnish Master grossed $787K on Steam in 12 months, netting him $407.6K.
Read the caseHeinz names and shames 'Ketchup Fraud' — 438M impressions, 33 new accounts in a month
Catching restaurants refilling Heinz bottles with generic ketchup, Heinz turned fans into fraud-reporters — and gained 33 accounts in under a month.
Read the caseSupreme turns Thursday drops into a retail operating system
Supreme made new releases scarce, scheduled and non-restocked, turning shopping into a weekly event copied far beyond streetwear.
Read the caseVow grows world's first mammoth meatball from extinct DNA — Epica 2023 GP
Vow grows a woolly mammoth meatball from resurrected DNA to sell cultured meat — 12.8B media reach, 3,200 mentions, Epica 2023 Innovation Grand Prix.
Read the caseJR Group's 'My Japan Railway' turns 150 years into a digital stamp rally — 12 Grand Prix
For JR Group's 150th anniversary, Dentsu built a woodcut-style digital stamp rally across Japan's stations — 120,000+ users and a record run of 12 Grand Prix.
Read the caseVolkswagen's works council switches off after-hours BlackBerry email to fight burnout
Fed up with work email following staff home, VW's works council makes servers stop routing BlackBerry messages 30 minutes after each shift ends.
Read the case