Cathay turned mall shoppers into premium-cabin passengers ahead of their flight
Curious Nation built airline check-in desks in Sydney and Melbourne malls: printed boarding passes, a real Aria Suite to try, and Business flights to win.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDBYD mocked Stellantis' engine belts in ads — Italy's ad jury stopped the campaign
BYD offered €10,000 bonuses to scrap oil-belt engines in a campaign taunting Stellantis' Puretech faults; Italy's IAP jury ordered the ads terminated.
Read the caseBouygues Telecom's Christmas film followed a dad who can't help dancing (interview)
In an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
Read the caseBlack Forest tourism sold out its Puma collab sneakers in Tokyo in 48 hours
Saint Elmo's turned the Black Forest's craft and colours into three limited Puma sneakers; a Tokyo pop-up sold them out and bookings rose 41%.
Read the caseBILLA's 'Danke sagen' Christmas film thanked those who work while others celebrate
Shot in 35mm for the Austrian grocer, the film pairs large close pictures with lonely long shots of people working through Christmas — ADC*E Silver.
Read the caseT-Mobile ditched Ariana Grande on the roadside — the driver needed data for maps
Publicis Seattle's cheeky T-Mobile ONE launch spot: Ariana Grande is left on the kerb when the driver's last bar of data goes to navigation, not her music.
Read the caseTimberland animated four stories from Nas's Queensbridge childhood to drop boots
Pereira & O'Dell turned Nas's origin stories — trumpet, dictionary, first lost rap battle — into four animated shorts, each tied to a Legends boot drop.
Read the caseTelenet's split-screen film walks two Belgian singers to a rooftop meeting
TBWA\Belgium and director Koen Mortier paired Zwangere Guy and Arno in a split-screen film where two generations mirror each other until they finally meet.
Read the caseSTC's Um Ali browsed her way across Saudi Arabia and started a national race
JWT Riyadh's film for stc's Laywagif hub showed a matriarch so absorbed in her phone that she walks the length of Saudi Arabia — 2M views in a week.
Read the caseStart-rite's serifs grow tiny feet: a 225-year-old shoe brand's walking-twin logo
Studio Sutherl& freed Start-rite's 1930s twin characters from the logo, set them walking through a bespoke 'Typefeet' font and sent them exploring.
Read the caseNotes IPA: a beer whose cans teach you guitar chords and hide picks in the pull tabs
Zulu Alpha Kilo designed SingleCut's Notes IPA so the can itself teaches guitar: chord-diagram labels, pull-tab picks and Snapchat AR lessons.
Read the caseSamsung's GenAI spots send ghosts and sasquatches to break your phone — 'We Got You'
Crispin and Mise-En-Scene mixed GenAI with live action for 250+ assets showing impossible ways to break a phone, all covered by We Come to You repairs.
Read the caseAn eyebrow dance challenge launched Samsung's F06 5G on Flipkart as a meme moment
SW Network turned a phone launch into a nationwide challenge: an Ayushmann Khurrana film, influencer duets, a meme-ified app glitch and cheeky billboards.
Read the caseWestern Australia painted road-safety murals onto silos where no billboards exist
Initiative and Mural Media turned an Esperance wall and a Merredin grain silo into hand-painted OOH on the Great Eastern Highway, up for 12 months.
Read the caseRevolut's 'Your Way In' crashed ordinary people through finance's closed doors
Wieden+Kennedy London's action-packed campaign had a stock-trading woman in a hair net smash through a wall into an elite trading floor.
Read the casePearlfisher repositioned 250-year-old Reeves as a brand for the maker generation
The first identity update in Reeves' 250-year history swapped prescriptive packaging for spontaneous creation, colour coding and a canvas-framed R.
Read the casePOWER turned a TV treasure hunt into Oslo's streets and 25.9M TikTok views
For 'Jakten på nøklene', the electronics chain ran 70+ films, 300+ creators and a real key hunt in Oslo — so popular flower beds got trampled.
Read the caseOn turned skeleton Olympian Akwasi Frimpong into the graphic-novel hero Black Ice
Richard Bullock's ten-minute film mixes documentary with Phantom-style animation — narrated by the kids Frimpong inspires — after a graphic novel came first.
Read the caseNRL's 2019 season film passes the torch to a new generation — women's teams included
R/GA Sydney's 'A New Era Begins', shot by Palme d'Or winner Glendyn Ivin, wove 16 men's and four women's club heartlands into one documentary-style film.
Read the caseNose Shop: Osaka's niche-perfume boutique renders scent as touchable material texture
AtMa translated wine-style scent descriptors — smooth, sharp, rough — into steel, plaster and mortar for Japan's first niche fragrance boutique.
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