Cipla launched Mamaxpert online-only with a film staged from real mothers' comments
Cipla Health and VMLY&R India launched mother-care brand Mamaxpert fully online in 2020, led by a film of real mom comments performed on stage.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDCanal+ bleeped out 'Netflix' in its ad, then signed a Netflix deal and shot episode three
BETC's 2019 three-part ad drama for Canal+ bleeped out 'Netflix' until a real partnership with Netflix made it sayable.
Read the caseBurger King's 'Grill Lines' billboards took shots at rivals using only stripes and a pun
BBH's 2022 UK billboards turned Whopper grill lines into jabs at McDonald's and KFC, like 'Some colonels haven't earned their stripes'.
Read the caseBurger King Puerto Rico teased a baseball hot dog that was a Whopper on its side
De la Cruz's 2026 'Whopper Dog' teased a hot dog during the World Baseball Classic, then revealed the Whopper turned sideways.
Read the caseBulldog Skincare made a telepathic bulldog the face of men's skincare in 'Bank Robbery'
adam&eveDDB made a bulldog who reads men's minds the face of Bulldog Skincare, debuting in the TV ad 'Bank Robbery' in 2017.
Read the caseAnimal Crossing began as a multiplayer dungeon crawler and shrank to a single village
Katsuya Eguchi's 1998 idea to play with his kids became a dungeon game, then a single-island village sim when the 64DD faded.
Read the caseAmica counted Jayson Tatum's comeback down to zero — his jersey number
With Mother, Amica turned Tatum's rehab milestones into a countdown where each number brings him back to '0' on court.
Read the caseTwitch pulled Amazon's own anti-union ads for breaking its political-ad rules
Amazon ran employee 'vote no' ads on Twitch during the Alabama union vote; Twitch, which Amazon owns, removed them as policy violations.
Read the caseThonik gave Almaty's art museum two slanted A's that mirror its tilted walls
Studio Thonik's logo for the Almaty Museum of Arts bounces two slanted capital A's, echoing walls that face the city and the mountains.
Read the caseAir Canada's 80th-birthday livery put its maple-leaf roundel back on the tail
Winkreative repainted Air Canada's mainline fleet in black and white, with the red roundel on the tail for the first time since 1992, plus new uniforms.
Read the caseadidas used bare breasts of every shape to sell 72 bra sizes; the UK watchdog banned it
adidas's 2022 gallery of bare breasts to launch a 72-size bra range was banned in the UK for untargeted poster use, not for its message.
Read the caseZSL's rebrand puts an eagle, lioness and shark inside the S of its logo, in seagrass green
Rbl gave the Zoological Society of London one master brand: a logo S filled with animal silhouettes, circles for ecosystems and a seagrass-green colour.
Read the caseYolt blamed bad spending on a neon 'lizard brain' for its first Uncommon campaign
Uncommon's 'Unthink Money' campaign turned spending impulses into a lizard brain with money guns inside a psychedelic anatomy
Read the caseWSL players 'intercepted' niche creators' videos to bring women's football to new fans
Anomaly and Sata Studios made 14 social films in which footballers interrupt creators from subcultures, as the 2026/27 Barclays WSL season began.
Read the caseWorldFirst replaced its logo with a three-dot ellipsis and a kit of parts
DesignStudio's 'Do More' identity for the payments firm has no traditional logo, just ellipsis dots and three-colour combinations
Read the caseJKR redrew WKD's logo around an exclamation mark for the alcopop's 20th birthday
JKR gave WKD an exclamation-mark identity, transparent type and oil-painting brushstrokes to appeal to 18 to 24-year-olds.
Read the caseWitness's identity turns reportage photographs into halftone-dot eyes
Pentagram's Harry Pearce gave the human-rights video charity Witness an identity built on cropped, halftone-dotted eyes from its global network.
Read the caseVolvo launched the EX30 in Australia from a tiny house that became a bookable retreat
Graffiti built 'The Small Life by Volvo', a Scandinavian-style tiny house shown in three city centres, then moved to the Blue Mountains for guests
Read the caseVodafoneTV's 'The One' casts chameleon actor Cliff Curtis as every kind of show
DDB NZ had Cliff Curtis, directed by Lee Tamahori, play adventure, arthouse and gangster Cliff to show VodafoneTV puts all your streaming apps in one hub.
Read the caseVisit Iceland's 'Icelandverse' parodies Zuckerberg's Meta film in days: 6 million views
Visit Iceland pitched, shot and released a spoof of Meta's launch video in days, with a Zuckerberg lookalike as 'chief visionary officer' at the Blue Lagoon.
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