Creative work with a story behind it. From the brief to the impact.
The full archive, in the appInstead of selling audiobooks à la carte, Spotify folded 200,000 titles into Premium with 15 free hours a month — then sold overflow as 10-hour top-ups.
Read the caseWomen kept postponing mammograms, so 30+ NGOs publicly postponed Breast Cancer Day itself — one day of awareness became 13 days of free screenings.
Read the caseEnter an address; a film voiced by that home details its flood, fire and storm risks — 280k visits in year one.
Read the caseIn 1983 Jack Stack and 12 co-workers bought a doomed engine plant on borrowed money; opening the books to everyone turned it into an employee-owned powerhouse.
Read the caseSquarespace's 12th Super Bowl campaign cast Emma Stone and Yorgos Lanthimos in a deadpan noir about emmastone.com being taken, reframing a domain as identity.
Read the caseA Swedish denim brand repairs your jeans for free, forever, and asks you not to wash them — selling longevity where the industry sells newness.
Read the caseIn the 2020 lockdown Kerala put a free community kitchen in every panchayat and every ten urban wards — 1,255 kitchens serving up to 280,000 meals a day.
Read the caseAlex Horne set fellow comics monthly daft tasks, filmed the attempts and scored them on stage — the format now airs in 106 countries.
Read the caseSeeing EVs grow thick and heavy, Honda rebuilt the electric car as Thin, Light and Wise — a low, one-motion Saloon concept that won Red Dot's top award.
Read the caseBioShock veterans make exploring one 1995 house the entire game — no combat or puzzles; 250,000 sold, BAFTA Debut Game.
Read the caseTwo Ames hobby farmers turned their meat goats into a targeted-grazing service in 2012, then grew it into a 60-affiliate brand across the US.
Read the caseFor BIC Cristal's 75th birthday, a robot wrote all 212 pages of Romeo and Juliet in Shakespeare's recreated handwriting — with a single pen.
Read the caseIn 2017 MoviePass traded $15–$50 tiers for a flat $9.95 a month, one movie a day — betting attendance data, not ticket margins, would pay for it.
Read the caseAt South Africa's Durban Open, women beach volleyballers wear QR codes where TV cameras linger; scanning them plays a film telling media to change the angle.
Read the caseFree RSBC app records the bedtime story parents already read aloud; AI cleans each take into an audiobook for blind children — One Show 2026 Best of Non-Profit.
Read the caseRitz-Carlton gives every employee up to $2,000 with no manager approval to fix a guest problem on the spot — complaints become frontline ownership.
Read the caseMcDonald's mashed the fries-ready 'Tirori♪' sound into YOASOBI and Vaundy tracks — the animated film won Galaxy and MAD Stars Grands Prix.
Read the caseLandor rebranded Milan's orchestra with a Futurist typeface that widens and narrows with the music; subscriptions and ticket sales rose 56.9%.
Read the caseA 1981 Australian jingle with a dancing seagull made 'slip, slop, slap' the country's sun-safety catchphrase — and a 40-year behaviour-change program.
Read the caseA five-minute CNY teaser: a village grandpa welds a steampunk Peppa from a furnace blower — 300M+ views and a 1.6B-read hashtag.
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