Creative work with a story behind it. From the brief to the impact.
The full archive, in the appFUSE Create marked dating app paird's launch with cut-paper collages by Toronto illustrator Ashley Barron - peanut butter and jelly cuddling on a bread couch.
Read the caseUncommon's debut campaign for OVO Energy showed TVs on a beach rebutting climate deniers with Network's 'Get Mad' speech, scored to Slayer's 'Raining Blood'.
Read the caseRethink's new signature for Canada's capital exploits the one thing no rival can claim — 'Ottawa' is pronounced 'Oh to Ah'.
Read the caseServiceplan Bubble turned the campaign's key visual into a playable 300,000-block Minecraft build, finished live by Germany's biggest gaming streamers.
Read the caseMassport and agency A&G turned the most dreaded wait in travel into a prize draw: suitcases came round the carousel with $100 gift cards attached.
Read the caseManyPets' in-house team made a TV spot following golden retriever Ziggy across a lifetime, built on real stories and data from around half a million customers.
Read the caseMaison Renault at Future Stores London ran floor-to-ceiling CGI on every LED surface, with motion content tuned to each model's character.
Read the caseKlick Health's 'It's GO Time' launch film for ANZUPGO shows chronic hand eczema through micro-gestures — hesitation, restraint, release — not dramatisation.
Read the caseLeo Burnett London's 'Because Yum' films pitch cereal as the snack for elevenses, after school, post-gym — any time but breakfast.
Read the caseDirected by Chloe Victoria Hughes, the surreal brand film rejects beauty saved for special occasions and ends in a disguised act of rebellion.
Read the caseThree boys kidnap a Christmas tree to reunite it with its family — a contemporary fairy tale that argues the essence of Christmas is being together.
Read the caseMackenzie Sheppard's 'The Awakening' opens as an epic space movie, then reveals the drifting explorer is a keychain linking back with the car's key-fob.
Read the caseFor the masters' first return from Russia in centuries, TBWA's films showed Dutch talents reacting to paintings the camera never revealed.
Read the caseFor its Paradis cognac, Hennessy had Keys compose and Lang Lang layer a duet filmed in the desert — harmony as the product story.
Read the caseIn a Canadiens–Lightning playoff game, Rethink turned rival jerseys into 'Rival Wipes' so Habs fans wiped ketchup on enemy colours, not their own.
Read the caseWith customers past one million, Greenlight and Dear Future rebuilt the kids' debit-card brand around rounded 'milestone' shapes that echo the card itself.
Read the caseAustralia's top beer mirrored hotels, fine dining and city bars against what the bush offers for nothing — and bought the media inside luxury articles.
Read the caseLeo Burnett Thailand's surreal tale stars artist Ink Warunthon as a collab-obsessed mafia boss overrun by budget cutters — until the XU credit card rescues her.
Read the caseadam&eveDDB's global launch film, directed by Yann Demange, filled the screen with football's rule-breakers — from Rapinoe to a freestyler — to sell Volta.
Read the caseLeo Burnett Tailor Made launched the 2017 Fiat UNO with 'A whole lotta car in a single UNO' - seven short films testing features through absurd experiments.
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