Allianz's 'World's Strongest Women' casts abuse survival as strength — Grand Effie 2023
A sports-style film revealed domestic-abuse survival moves as strength — Women's Aid contacts up 302%, Ireland's first Grand Effie.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDPentagram gave Reddit a 3D Snoo, a speech-bubble device and 15 colours instead of 100
Pentagram's Reddit rebrand puts a speech bubble in the typeface, frames content in bubbles, turns Snoo 3D and cuts 100+ colours to 15.
Read the caseGalaxy Zoo turns galaxy sorting into an online game — 36M classifications in months
In 2007 Oxford put a million galaxy images online for anyone to classify; the crowd delivered 36 million classifications in months and found new cosmic objects.
Read the caseKINCHO's 'Adolescence Sketches' radio spots sell roach spray through awkwardness — ACC GP
KINCHO's radio spots: a boy's standoffs with his mother — change, kiss mark, tongue click, hole in wall — end with her coaxing him to buy roach spray; ACC GP.
Read the caseA 19-year-old turns a closed blanket mill's faulty tweed into her collection
Witney student Alexandra Burch salvaged faulty tweed blankets and loom offcuts from a mill that closed in 2026 for her Redress Design Award finalist collection.
Read the caseA game that is only about digging a hole — solo side project, 1M copies in six months
Solo dev 'Ben' spent his spare time making a $4.99 game whose whole loop is digging — A Game About Digging A Hole sold 250K copies in week one.
Read the caseOvercast: an indie dev publishes exact App Store revenue, then makes the app free on trust
Arment posted Overcast's full 2014 sales figures for other indie developers, then made the app free with a voluntary $1/month patronage tier.
Read the caseICA turns grocery ads into Sweden's longest-running TV soap — 1,000 episodes
Since 2001 Swedish grocer ICA has scripted every commercial as the next episode of one store soap — Guinness's longest ad series, still airing weekly.
Read the caseHumble Indie Bundle (2010): pay what you want, pick the charity split — $1.27M in a week
In 2010 five indie games sold for whatever price each buyer chose, with a slider splitting the money between developers and charity — $1.27M in a week.
Read the casePalau's passport stamp becomes an eco-pledge every visitor signs — 150,000 by 2019
The Pacific nation rewrites its immigration stamp as a vow to its children: visitors sign the Palau Pledge on arrival, backed by an in-flight film.
Read the caseAardman cartoons hold toddlers' focus in autism screening — ADC 105 Best of Pharma
EarliTec's autism eye-tracking test needs 15 min of toddler focus; Area 23 and Aardman built an animated playlist that keeps kids engaged.
Read the caseAES's advice process: no rules or approval chains — 40,000 employees decide
At AES, Dennis Bakke replaced approval chains with an advice process — whoever is closest to a problem decides, after consulting everyone affected.
Read the caseOrange swaps men's faces onto women's footballers to beat bias — Cannes Grands Prix
A bait-and-switch film showed 'les Bleus' skills that were actually les Bleues with men's faces — 15M+ views, WARC's #1 campaign of 2024.
Read the caseIKEA turns everyday home moments into a decade-long UK brand platform
The Wonderful Everyday shifted IKEA UK from price-led retail ads to surreal, human stories of ordinary life at home.
Read the caseRotterdam's Benthemplein: a basketball plaza that stores 1.7M liters of stormwater
Rotterdam built a water square: a sports-and-theatre plaza whose three basins store 1.7 million liters of rain and keep the sewer from flooding.
Read the caseKTO's viral pansori-dance videos sell Korea to fans who can't travel
With travel frozen by COVID-19, Korea's tourism body released 100-second pansori-pop dance videos shot at real landmarks — 500M+ viewers, 2M+ TikTok covers.
Read the caseVentete aH-1 swaps helmet foam for air, folds to 3.5 cm — Red Dot Luminary 2024
Ventete spent ten years replacing EPS foam with an inflatable pneumatic structure, winning the Red Dot: Luminary 2024, the top Design Concept award.
Read the caseHQ Trivia turns a phone notification into a live game-show appointment
HQ Trivia made mobile gaming feel like live TV: everyone answered the same 12 questions at 3 p.m. and 9 p.m.
Read the caseLegit Kits: a nurse's one-day-a-week quilting side hustle tops $1.4 million a year
Mike O'Dell turned beginner-friendly art quilts into kits, kept his anesthesia job, and built a $1.4M-a-year business that runs without him.
Read the caseRenault's Plug Inn turns private home chargers into a national EV network
An Airbnb for charging: Renault's app lets home-charger owners rent their plug to passing EV drivers, creating up to 475,000 points without building any.
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