E.ON's 'I Am Energy' lets energy tell its own story in camera-made film
E.ON and BBDO Nordics let energy narrate its own film — shot with practical, in-camera effects — as the foundation of the utility's long-term brand platform.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDCrunchy Nut turned 'they taste too good' into an earworm jingle about obsession
Leo Burnett's 'Obsessed' films the first-ever jingle of Crunchy Nut's decades-old strapline — a woman swaps her boyfriend for a bowl via a mattress lever.
Read the caseCredit One's dating show spoof weeds out contestants with bad credit habits
Deutsch built a six-episode TikTok dating parody starring dating-show alum JaNa Craig, teaching credit habits through reality-TV eliminations.
Read the caseCircus.nl's 'Feeling blue?' bet ad ruled misleading by Dutch ad watchdog
Circus.nl's film had Mr. Circus cheer a sad fan with a bet; the Dutch Advertising Code Committee ruled it implied gambling fixes moods and ordered changes.
Read the caseHelena Bonham Carter narrated Bumble's tribute to 2020's impossible daters
As dating's omniscient godmother, Bonham Carter absolved women of a year of video dates, distanced walks and Christmas-dinner interrogations.
Read the caseBumble and Gymshark teamed up on billboards for dates that workout
A dating app and a fitness brand found shared ground: 22% of Gen Z and millennials have exercised on a first date — so they co-branded badges and billboards.
Read the caseBudget Direct launched Detective Sarge and its 'Insurance Solved' era
In 2018 Budget Direct retired Captain Risky for detective Sarge, introduced in a 2.5-minute Kleinman thriller that launched 'Insurance Solved'.
Read the caseBudget Direct's 'Blown Away' put Sarge, Jacs and Chief in a leaf-blower tornado
The second instalment of 303 MullenLowe's Insurance Solved series had its brand characters explain insurance inside a gardener-made tornado.
Read the caseThe B Team's arrow became a compass: Nice and Serious softens Branson's non-profit
Nice and Serious rebranded Branson's business-leaders non-profit The B Team, turning its directive arrow into a compass point with mint-and-yellow optimism.
Read the caseVEOZAH's Super Bowl spot turned 'hot flashes' into 'no flashes' for menopause care
Saatchi & Saatchi Wellness set Astellas' menopause drug spot to Flo Rida's 'Good Feeling', giving a lighthearted tone to a sincere Super Bowl message.
Read the caseUnderneat's Underwoman swoops into a cupboard world to rescue a crying dress
The innerwear brand by Kusha Kapila turned clothes into living characters: a tearful backless dress gets a bodysuit — and its destiny — from Underwoman.
Read the caseConran Design Mumbai rebranded Adani Capital as Tyger after Bain's buyout
After Bain Capital bought Adani's stake, Conran Design Mumbai renamed and rebuilt the NBFC as Tyger Capital/Home Finance for tier 2–5 borrowers.
Read the caseTravelers let real customers tell its claim stories in three national TV films
Travelers' 2024 phase let actual customers — winners of its internal service awards — tell three real claim stories in :60 national TV films.
Read the caseGamtos Ateitis turned recycling sounds into a vinyl album — Trash Never Sounded This Good
MARIOS Vilnius had electronic artists sample real glass, paper and plastic sorting sounds into a sustainable vinyl album that reached nearly 300,000 people.
Read the caseTemptations made a fake '80s band of cats cover Simple Minds: Treat Them Too
adam&eveDDB invented the Electric Furs — real cats 'performing' an '80s anthem — to reach the half of cat owners who never treat their cats.
Read the caseSplitgate 2's 'Make FPS Great Again' hat grabbed attention — then an apology
1047 Games' CEO wore a MAGA-pastiche hat at Summer Game Fest to grab attention, doubled down on the backlash, then posted 'No excuses, I'm sorry.'
Read the caseRiot's Wild Rift trailer took the Ruined King's lore on a 180-degree dream journey
Sydney studio New Holland Creative directed the flagship launch trailer: Viego the Ruined King scouring Runeterra, unveiled in 180 degrees with Houdini FX.
Read the caseGlico turned PETRONAS Twin Towers and LRT trains into Pocky for Pocky Day
For Pocky Day (11.11), hyper-realistic CGI turned the PETRONAS Twin Towers into giant Pocky sticks and a Pocky train doused an LRT platform in strawberries.
Read the casePatta x FC Barcelona x Nike film pumped 'Barçablood' through blaugrana veins
HALAL, Iconoclast and director Paul Geusebroek framed the capsule with a heart-and-circulation film: veins blau, arteries grana, set to 'Cant del Barça'.
Read the casePACE's first store in São Paulo hangs its garments like museum pieces
Coletivo de Arquitetos designed the 410 m² Jardins flagship between museography and retail, aligning the space with Felipe Matayoshi's art-adjacent clothing.
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