Pantene turns a mango pit into a hair influencer — 252K posts, +150% sales
Gen Z raised mango pits as pets; Pantene made one its influencer, taming its wild fibers with 3 Minute Miracle — ONE Asia 2025 Best of Show.
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2,082 게시된 사례 · 정기 업데이트Hydro-Québec plays a 51-story tower like a piano — ADC Best of Experiential Design 2026
Hydro-Québec proved business is doing its part on energy: pianist Alexandra Stréliski's keys switched off a 51-story tower's lights note by note, live.
사례 읽기Burger King Japan crowdsources store sites — 12 new stores, ACC 2024 Grand Prix
Japan's Burger King had only 230 stores to McDonald's 3,000, so it paid fans ¥100,000 for vacant-property leads — 78,000+ submissions became 12 new stores.
사례 읽기Whisper rebuilds period education for girls who menstruate at 8 — Glass Grand Prix 2026
Accepts that Indian girls now menstruate at 8 and rebuilds education, school programmes and products around them — 8.2M girls educated, Spikes 2026 Glass GP.
사례 읽기Pressbyrån gives half its logo to press freedom — Eurobest 2025 Grand Prix
On World Press Freedom Day, Sweden's Pressbyrån cuts 'Press' from its logo and fills it with frontline photos of journalists — 202% newspaper sales lift.
사례 읽기Flipkart's Hagglebot brings bargaining to Google Assistant — first Creative eCommerce GP
Shoppers bargain aloud with a Google Assistant bot during Big Billion Days; the best haggle sets the official price — $1.23M GMV, Spikes 2019 Grand Prix.
사례 읽기Backbone Branding's unHide packs discovery into a magnifier — Pentawards 2024 Platinum
Backbone Branding's unHide magnifying glass makes packaging itself a discovery — Pentawards 2024 Professional Concepts Platinum.
사례 읽기TemPolor's Melo-D — the first generative-AI guitar — wins Red Dot Best of the Best 2026
A foldable guitar with light-up rainbow strings and an AI engine that turns hums, text and tracks into playable songs wins Red Dot Best of the Best 2026.
사례 읽기Estonia 2008: 50,000 citizens clean the whole country in one day — World Cleanup Day
Four percent of Estonia's population cleans the entire country in five hours — the one-day formula becomes a global movement in 157+ countries.
사례 읽기IKEA Hidden Tags turns furniture date stamps into a treasure hunt — El Ojo Grand Prix
For IKEA's 20 years in Portugal, hidden product labels became a durability proof and a hunt for the oldest IKEA piece — El Ojo 2025 Direct Grand Prix.
사례 읽기Grab's 'No Sweat Summer' turns Philippine heat into viral comedy — Cannes Silver 2024
GIGIL's comedy film makes a sweaty Filipino summer relatable, then sells GrabCar rides and cold GrabFood as the no-sweat escape — 32M+ views.
사례 읽기Sea-Doo Switch Fish: one pontoon switches from fishing to family boat — Red Dot BoB 2026
BRP's modular pontoon reconfigures from a dawn fishing rig to a family leisure boat via nearly 100 quick-connect components — Red Dot BoB 2026.
사례 읽기NIVEA's 'Sun Courts' turn courts into UV-reactive sunscreen coaches — Loeries Gold
Basketball courts painted with UV-sensitive ink reveal 'apply sunscreen now' messages when the sun peaks — training players to treat protection like sport.
사례 읽기Creamotherapy: Nutri-Ice turns cancer nutrition into a scoop of real ice cream
For cancer patients who can't eat, My Doctor's Recipe made a supplement that looks, tastes and smells like ice cream — Nutri-Ice, Eurobest 2025 Innovation GP.
사례 읽기Hera nei Campi packages rice as a sacred reveal — Pentawards 2024 Food Platinum
Multiverse Studio's rice box opens at a press point like an amphora, hiding a jar behind a 50 cm parchment label telling Hera's legend.
사례 읽기GitHub 2011–2020: Hubot turns chat into the deploy console
GitHub built a chat bot that ships code, runs CI and watches for errors; 'ChatOps' made deployment visible, auditable and open to every engineer.
사례 읽기HOO! turns children's speech therapy into a blowing game — IDEA 2025 Student Gold
A paper-box toy with airflow sensors turns children's articulation drills into play — HOO! wins one of only two IDEA 2025 Student Gold awards.
사례 읽기Unica Plus turns the light switch into a paper-scroll slide — Red Dot BoB 2026
Inspired by Chinese paper and scrolls, Schneider's Unica Plus replaces the rocker with a sliding cover — an 'analogue scrolling' gesture at 4.3 mm.
사례 읽기Oreo rebuilds the Forbidden City from 10,600 cookies — 3M views in 3 days
A 28-second Forbidden City built from 10,600 real Oreos — six Palace Museum flavors and a 2019 Jin Tou Shang Grand Prix.
사례 읽기Miele's Dreams outdoor kitchen brings indoor precision outside — iF Gold 2026
Miele's first outdoor kitchen 'Dreams' brings indoor kitchen design to the garden as a modular grill-centered system — iF Gold 2026.
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