Caption with Intention rebuilds film captions to carry tone, speakers and emotion
Captions had barely moved since 1971. Rakish, Omnicom and the Academy rebuilt them with expressive type and colour-coded speakers, tested by 125 Deaf viewers.
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2,000 게시된 사례 · 정기 업데이트NYT Connections (2023): 16 words, four hidden categories, one shared daily puzzle
NYT's Connections sorts 16 words into four hidden groups of four, engineered with red herrings — editor Wyna Liu made it the Times' second-most-played game.
사례 읽기Old Chang Kee: a Rex Cinema curry puff stall becomes a listed company
Han Keen Juan bought a 1956 coffee-shop curry puff stall in 1986, industrialized the recipe and grew it to 110+ outlets, a factory, and a Catalist listing.
사례 읽기DB Export Ultra's Cold Call Back Service lets Vanilla Ice save your frozen beer
New Zealanders who freeze their beer and forget it text 'ICE ICE' to 423, and 34 minutes later Vanilla Ice calls to remind them to take it out.
사례 읽기Amazon Prime's 2005 launch turned shipping from a cost into a loyalty subscription
In February 2005 Amazon sold unlimited two-day shipping for $79 a year — a membership that later reached tens of millions and remade e-commerce.
사례 읽기McDonald's France pulls its Curry sauce after Stephen Curry beats France — Eurobest GP
After Stephen Curry sank France in the Olympic final, McDonald's France joked it was pulling its curry sauce — billions of impressions, no paid media.
사례 읽기Casio CRW-001: a fully working digital watch shrunk into a steel ring — instant sellout
A functional digital watch built into a ring: one-piece metal-injected steel case, six-segment LCD and a replaceable battery — deliberately no sensors.
사례 읽기Dropbox's Virtual First makes remote the default — offices become collaboration Studios
After COVID pushed everyone home, Dropbox made remote the default, set async-by-default rules and core hours, and turned offices into Studios.
사례 읽기Nike's 'Find Your Greatness' turns towns called London into its 2012 Olympic stage
With adidas owning Olympic sponsorship, W+K made Nike's Games film about everyday athletes in places named London — no rings, no pros, no rights.
사례 읽기Apple's 2018 CNY film 'Three Minutes', shot on iPhone X by Peter Chan, goes viral in China
Apple had Peter Chan (陈可辛) shoot its Spring Festival micro-film on iPhone X — a mother's three-minute reunion with her son — and it swept WeChat overnight.
사례 읽기Grim Reaper: Australia's 1987 shock AIDS ad ran three weeks and never left memory
A government committee let the Grim Reaper bowl over everyday Australians on prime-time TV to end the idea that AIDS was someone else's disease.
사례 읽기KPlus 'Friendshit': the banking app that gives a shy teen something to say — ADFEST Grande
Kasikornbank's deadpan short turns the K Plus app into a conversation starter — 1M views in 3 hours, ADFEST 2019 Grande Lotus.
사례 읽기Spain's DRAC pavilion wraps Gaudí-style trencadís over a take-apart timber frame
ggstudio's DRAC pavilion for World Design Capital Frankfurt 2026 recasts Gaudí's salamander as a walk-through dragon in 16,000 reversible ceramic pieces.
사례 읽기Unpacking tells a life story through placing household objects
Witch Beam's Unpacking has no text, dialogue or visible characters — across eight house moves, the objects you unpack and place tell a woman's whole life.
사례 읽기Wine Library TV: a liquor store's daily wine show lifts family sales from $4M to $60M
Gary Vaynerchuk films a daily, unpretentious wine-review show from his family's New Jersey store in 2006; by 2008 store revenue has grown from $4M to $60M.
사례 읽기The BREAKFAST HOTEL bets on breakfast — ACC 2023 Marketing Effectiveness Grand Prix
After its parent collapsed in COVID, Resorts Ryukyu rebuilt four hotels around a breakfast worth traveling for — bookings 4x, rates 2x, ACC 2023 Grand Prix.
사례 읽기Fiverr 2010: a flat $5 price turns digital odd jobs into a gig marketplace
Two Tel Aviv founders price micro-services at a flat $5 — cheap enough to try, too small to fight over — turning novelty gigs into a global marketplace.
사례 읽기Volvo gives away LifePaint — a spray that makes dark cyclists glow in headlights
Swedish carmaker Volvo turns safety inside out: a free washable spray lights cyclists up in headlights — 2,000 cans trialed, two Cannes Grands Prix.
사례 읽기Jiangxiaobai Expression Bottle: UGC Liquor Bottle, 80% of 2017 Sales
Scan QR code, write moods, upload photos, generate and share bottle on WeChat Moments—bottle becomes UGC medium.
사례 읽기TechSmith cancels every meeting for a month to force an async-first culture
Screen-capture maker TechSmith banned all meetings for July 2022, then kept async habits and 'flipped meetings' — perceived productivity rose 15%.
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