Honey Maid answers ad hate with art — every negative comment becomes LOVE
Honey Maid celebrated every kind of American family, then answered backlash on film — printed hate comments rolled up into the word LOVE.
사례 읽기creatives.centerCASESTUDIES.CHAT 아카이브
다시 보게 만드는
아이디어.
창작물 뒤에 있는 이야기, 기획부터 영향까지 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트The Savannah Bananas fill stadiums with no stadium ads, no ad budget and $35 tickets
Banana Ball turns baseball into nonstop choreographed entertainment — trick plays, stilt pitchers, 100 performers — and monetizes fans, never ads.
사례 읽기House Hippo: a fake ad about a tiny pet teaches Canadian kids to doubt TV
Concerned Children's Advertisers fakes a nature film about a house-dwelling hippo so kids learn ads can trick them — a beloved 1999 Canadian PSA.
사례 읽기Pororo the Little Penguin: 2003 'children's president' exported to 130 countries
OCON designed Pororo as a borderless preschool character; by 2015 the little penguin had 2,500 licensed products and had sold to more than 130 countries.
사례 읽기Saints-Peres turns porcelain retail into an olive oil ritual
The Extra Virgin Bar made porcelain refillable and repeatable by serving rare olive oils in dedicated Saints-Peres vessels.
사례 읽기Townscaper sells a building toy with no goals — clicks become pretty towns, 380K copies
Oskar Stålberg's procedural toy strips away scores and failure: every click grows an idyllic seaside town, and beauty is the gameplay.
사례 읽기GT's Kombucha: a teenager's home brew creates the bottled kombucha category
Fifteen-year-old GT Dave bottles home-brewed tea in his parents' kitchen, sells two cases to one LA store, and ends up owning ~40% of the US category.
사례 읽기Thai Life Insurance's 'Silence of Love': a deaf father's love becomes award-winning film
An insurance ad with no product talk: a schoolgirl ashamed of her deaf-mute father, until his sacrifice — millions of views, ADFEST Silver.
사례 읽기Disney turns free FastPass into Genie+: paid line-skipping plus per-ride surge fees
Disney retired its free FastPass system and sells Genie+: a per-day Lightning Lane pass, with the most popular rides priced separately by demand.
사례 읽기New Women New Yorkers' #DonateYourBio lends headlines to immigrant women — Webby winner
A nonprofit asks professionals to donate their LinkedIn headlines for Giving Tuesday, turning self-promotion into visibility for immigrant women.
사례 읽기Iberdrola turns Paris Métro turnstiles into mini wind turbines powered by commuters
Six turnstiles at Miromesnil became underground wind turbines — 27,000 commuters made >2,100 Wh in two days.
사례 읽기Booking.com wraps every product change in an A/B test — 1,000+ live at once
Booking.com made experiments the default decision system: every change ships inside a test, 1,000+ live at once, with a searchable history of wins and failures.
사례 읽기Apple's 'Three Minutes' films a real CNY train-platform reunion on iPhone X
A 7-minute tearjerker shot entirely on an iPhone X becomes Apple's first Chinese New Year short — 68M+ views in a week.
사례 읽기Shuka rebranded World Chess with streetwear type and Fraktur drama for Armageddon
Shuka spent four years as World Chess's only design partner, dragging 1,500-year-old chess into streetwear-age graphics and prime-time Russian TV.
사례 읽기Sweden mails every household 'If Crisis or War Comes' — 4.8M kept and read
Sweden turned crisis preparedness into a keepable 20-page household artifact — 96% of recipients read it, 60% kept it.
사례 읽기Netflix turns Shakeela's 'Driving School' slang into sex education — Abby 2024 Grand Prix
Maitri made a five-minute Malayalam sketch where actress Shakeela runs a driving school that teaches sex ed — it went viral and won the Abby 2024 Grand Prix.
사례 읽기Yan Ji You turns bookstore shelves into a sculpture guessing game
Yan Ji You and The Nine Shanghai turned bestseller scenes into in-store sculptures that shoppers decoded for discounts.
사례 읽기Chants of Sennaar (2023): Rundisc makes deciphering unknown languages the entire game
A puzzle adventure where the core mechanic is translation: players deduce glyph meanings from context and learn five invented languages to reunite the tower.
사례 읽기Me & the Bees: bee-stung 4-year-old's honey lemonade — $60k Shark Tank deal, 1,500 stores
After two bee stings, four-year-old Mikaila Ulmer sweetened her great-grandmother's lemonade with local honey and gave a share to bees — now a national brand.
사례 읽기Myer's smart bauble tells kids if they're naughty or nice — sold out in 11 days
A $19.95 smart bauble glows green or red from a parent's phone, feeds live data to billboards — sold out in 11 days, Spikes 2019 Grand Prix.
사례 읽기