Bouygues Telecom's Christmas film followed a dad who can't help dancing (interview)
In an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
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300 최근 사례 · 정기 업데이트Black Forest tourism sold out its Puma collab sneakers in Tokyo in 48 hours
Saint Elmo's turned the Black Forest's craft and colours into three limited Puma sneakers; a Tokyo pop-up sold them out and bookings rose 41%.
사례 읽기BILLA's 'Danke sagen' Christmas film thanked those who work while others celebrate
Shot in 35mm for the Austrian grocer, the film pairs large close pictures with lonely long shots of people working through Christmas — ADC*E Silver.
사례 읽기T-Mobile ditched Ariana Grande on the roadside — the driver needed data for maps
Publicis Seattle's cheeky T-Mobile ONE launch spot: Ariana Grande is left on the kerb when the driver's last bar of data goes to navigation, not her music.
사례 읽기Timberland animated four stories from Nas's Queensbridge childhood to drop boots
Pereira & O'Dell turned Nas's origin stories — trumpet, dictionary, first lost rap battle — into four animated shorts, each tied to a Legends boot drop.
사례 읽기Telenet's split-screen film walks two Belgian singers to a rooftop meeting
TBWA\Belgium and director Koen Mortier paired Zwangere Guy and Arno in a split-screen film where two generations mirror each other until they finally meet.
사례 읽기STC's Um Ali browsed her way across Saudi Arabia and started a national race
JWT Riyadh's film for stc's Laywagif hub showed a matriarch so absorbed in her phone that she walks the length of Saudi Arabia — 2M views in a week.
사례 읽기Start-rite's serifs grow tiny feet: a 225-year-old shoe brand's walking-twin logo
Studio Sutherl& freed Start-rite's 1930s twin characters from the logo, set them walking through a bespoke 'Typefeet' font and sent them exploring.
사례 읽기Notes IPA: a beer whose cans teach you guitar chords and hide picks in the pull tabs
Zulu Alpha Kilo designed SingleCut's Notes IPA so the can itself teaches guitar: chord-diagram labels, pull-tab picks and Snapchat AR lessons.
사례 읽기Samsung's GenAI spots send ghosts and sasquatches to break your phone — 'We Got You'
Crispin and Mise-En-Scene mixed GenAI with live action for 250+ assets showing impossible ways to break a phone, all covered by We Come to You repairs.
사례 읽기An eyebrow dance challenge launched Samsung's F06 5G on Flipkart as a meme moment
SW Network turned a phone launch into a nationwide challenge: an Ayushmann Khurrana film, influencer duets, a meme-ified app glitch and cheeky billboards.
사례 읽기Western Australia painted road-safety murals onto silos where no billboards exist
Initiative and Mural Media turned an Esperance wall and a Merredin grain silo into hand-painted OOH on the Great Eastern Highway, up for 12 months.
사례 읽기Revolut's 'Your Way In' crashed ordinary people through finance's closed doors
Wieden+Kennedy London's action-packed campaign had a stock-trading woman in a hair net smash through a wall into an elite trading floor.
사례 읽기Pearlfisher repositioned 250-year-old Reeves as a brand for the maker generation
The first identity update in Reeves' 250-year history swapped prescriptive packaging for spontaneous creation, colour coding and a canvas-framed R.
사례 읽기POWER turned a TV treasure hunt into Oslo's streets and 25.9M TikTok views
For 'Jakten på nøklene', the electronics chain ran 70+ films, 300+ creators and a real key hunt in Oslo — so popular flower beds got trampled.
사례 읽기On turned skeleton Olympian Akwasi Frimpong into the graphic-novel hero Black Ice
Richard Bullock's ten-minute film mixes documentary with Phantom-style animation — narrated by the kids Frimpong inspires — after a graphic novel came first.
사례 읽기NRL's 2019 season film passes the torch to a new generation — women's teams included
R/GA Sydney's 'A New Era Begins', shot by Palme d'Or winner Glendyn Ivin, wove 16 men's and four women's club heartlands into one documentary-style film.
사례 읽기Nose Shop: Osaka's niche-perfume boutique renders scent as touchable material texture
AtMa translated wine-style scent descriptors — smooth, sharp, rough — into steel, plaster and mortar for Japan's first niche fragrance boutique.
사례 읽기Netflix caged a man turning into a zombie in Santa Monica for its Resident Evil launch
Founders staged a four-hour T-Virus transformation in a glass cell on a busy street — the TikTok film drew more than 15 million views.
사례 읽기NAKED Inc's first permanent Tokyo show reads your personality, then pours you a drink
Four AI-personalized digital flower gardens plus a phytotherapy cafe at Yurakucho Marui — the art collective's first permanent installation.
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