Ping-pong tables rebuilt to show what Paralympic athletes face
TBWA\Hakuhodo designed special tables from national para team members' own sketches, so spectators finally feel the skill they watch.
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2,000 게시된 사례 · 정기 업데이트Viewfinder lets players turn Polaroid photos into real 3D geometry (2023)
Sad Owl's debut puzzler gives players an instant camera: photos materialize as 3D geometry, so placing a 2D picture reshapes the world.
사례 읽기Mister Softee: a jingle turns ice-cream trucks into a summons that lasts decades
A Philadelphia soft-serve truck business puts an adman's jingle on loudspeakers; the tune becomes its storefront and scales to 600+ trucks.
사례 읽기'Til It's Done': the Matildas' rallying cry fills stadiums, wins APAC Grand Effie
Ogilvy Melbourne turned the Matildas' 'Til It's Done' grit into a national rallying cry — 61% recall, 12 sold-out home games, $134M in funding.
사례 읽기Groupon's 2008 tipping-point coupon: a deal only fires when enough people buy
A Chicago startup turns coupons into collective action: a deal a day that activates when enough people commit, and merchants pay only for customers who show up.
사례 읽기Infinite Saree: Draupadi's myth as a 4 km petition wins Women's Health Grand Clio
Red Dot Foundation turned Draupadi's endless saree into a 4 km living petition of signatures against India's marital rape exception.
사례 읽기CMF Phone 1 (2024): a $199 phone made modular with screws, not electronics
Nothing's budget sub-brand CMF sells a $199 phone whose back panel screws off, so users swap covers, bolt on accessories and 3D-print their own parts.
사례 읽기Walt Disney's plussing turns critique into building on what works
Walt Disney made plussing a house rule: every critique had to come with an improvement attached, and a good project was never declared finished.
사례 읽기Huawei's 'Ballet Foot' ad: one scarred dancer's feet carry a 30-year company story
Huawei's 2015 global ad used a ballerina's scarred feet — 'The journey is hard. And joyful.' — as Ren Zhengfei's image of Huawei's 30-year climb.
사례 읽기NPR flips its logo letters into how/who/why to defend curiosity
After a $1B cut to public-media funding, NPR turns its iconic logo into questions across its HQ, billboards and social — a Cannes 2026 Design Gold Lion.
사례 읽기Finland's KiVa program turns anti-bullying into a school-wide game the evidence says works
Finland funded a university-designed anti-bullying kit: lessons, videos and an online game that treat bullying as a group problem.
사례 읽기Wufangzhai's 'Find a Friend' ads make collabs a child's dream — Wufang Studios is born
99-year-old zongzi brand films a boy's dreamlike quest to meet collab partners — 'Wufang Studios' persona is cemented.
사례 읽기Canyon's Deflectr helmet sheds its panels on impact to cut rotational force
Canyon's trail helmet mounts outer panels on polycarbonate bearings that release in a crash, turning the safety mechanism into the design.
사례 읽기Clash Royale launches Hero Balloon with a world built from real balloons
To launch a feared new card, Clash Royale built its world from ~10,500 real balloons and burst them on camera — D&AD 2026 Yellow Pencil.
사례 읽기Mr. Kanso: an Osaka bar whose only menu is canned food
Asked to fill a 2-year pop-up site, an artist family opened a bar selling only canned food; the format spread to dozens of stores and original cans of its own.
사례 읽기Burger King's Whopper Tattoo turns skin into a scannable coupon — 208% sales lift
Burger King Korea replaces street flyers with temporary tattoos carrying reward barcodes — 8,000 people tattooed, Busan store sales up 208%.
사례 읽기Stitch Fix replaces shopping with surprise five-item boxes — $977M revenue by 2017
Katrina Lake's 2011 idea: a style profile in, five algorithm-and-stylist picks out, $20 fee credited to what's kept — retail as a subscription.
사례 읽기Apple puts Severance's office in Grand Central — a glass 'Cube' stunt launches Season 2
Apple puts Severance's windowless office in a Grand Central glass cube with its real actors — commuters stop, fans hunt Easter eggs, Season 2 opens Jan 17.
사례 읽기Nana's Ruby Blooms: a sensory period guidebook for autistic girls — Loeries Gold
Essity's Nana replaced verbal period education with a 28-page touch-smell-sound guidebook — 43% of autistic girls in the UAE reached, Loeries 2025 Gold.
사례 읽기Pixar's Braintrust: candid peer review with zero authority fixed films in trouble
Pixar's Braintrust: senior filmmakers candidly critique rough cuts with no power to mandate changes — candor without authority became its culture engine.
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