Mountain Dew turns every game sound into the word 'DEW' — ADFEST 2026 Digital Gold
BBDO Guerrero rebuilds game audio from voice recordings of 'DEW' — 63M+ views, Cannes Bronze, LIA Gold, ADFEST 2026 Digital Craft Gold.
사례 읽기creatives.centerCASESTUDIES.CHAT 아카이브
다시 보게 만드는
아이디어.
창작물 뒤에 있는 이야기, 기획부터 영향까지 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트Foodera's new brand unites five machinery makers under a logo built from factory geometry
Dragon Rouge named and branded Foodera Technologies, drawing an isometric F from a factory line and a machine cube in industrial safety lime green.
사례 읽기Hato Hone St John builds a 160-LED Station of Light — NZ$3.8M appeal
NZ's ambulance charity built a glowing 160-LED 'Station of Light' so an invisible building could lead its NZ$4M appeal.
사례 읽기Philippine Airlines makes its safety video a telenovela — 33M views, MAD STARS Grand Prix
A six-minute telenovela-style safety briefing drew 33M views and 93% recall — 'Safetynovela' won MAD STARS 2026's Branded Entertainment Grand Prix.
사례 읽기Marimekko bans floral prints, so Maija Isola paints one anyway — Unikko (1964)
Founder Armi Ratia banned floral prints at Marimekko; Maija Isola answered with Unikko, a giant abstract poppy that became the brand's emblem for 60 years.
사례 읽기Vlambeer's 'The Art of Screenshake' turns 44 minutes of screen wobble into industry gospel
Vlambeer's 2013 talk shows how a few lines of camera-shake code make a shooter feel alive — and hands indie games a shared vocabulary for game feel.
사례 읽기I Want To Draw A Cat For You turns doodles into a $10 checkout
Steve Gadlin packaged custom stick-figure cat drawings as a tiny online product, then won Mark Cuban's Shark Tank backing.
사례 읽기Nike's Chalkbot prints fans' words on Tour de France roads — Cannes Cyber Grand Prix 2010
A trailer-mounted robot chalked messages people sent by SMS, Twitter or banners onto Tour de France roads — hope written into the race itself.
사례 읽기Apple's iTunes Store sells singles for 99¢ — 1M songs sold in week one
Apple unbundled the album: 200,000 songs at a flat 99¢ per track, no subscription — over 1 million songs sold in the first week.
사례 읽기Missing Children Argentina puts QR codes where celebrity kids' faces are blurred
On the exact spot where Argentine media blur a celebrity child's face to protect it, a QR code opens the file of a missing child who needs to be seen.
사례 읽기Nintendo Labo turns cardboard into Switch games — 1M Toy-Con kits in one quarter
Labo folds flat cardboard sheets into Toy-Con toys — piano, robot suit, fishing rod — that plug into Switch Joy-Cons; over a million kits sold by July 2018.
사례 읽기Spotify's Backstage: an internal developer portal that became the industry standard
Engineers juggling many cloud tools got one internal portal; Spotify open-sourced it and 3,000+ companies built developer platforms on it.
사례 읽기Cadbury reboots Bournville as the anti-pretension dark chocolate
Comedic films pit two cacao-snob connoisseurs in escalating one-upmanship while a Bournville fan quietly enjoys chocolate — first new positioning in ~50 years.
사례 읽기Hyundai Card revived Alphabet Card as its own rebellious 'Miu Miu' brand
After nearly 20 years, Hyundai Card relaunched Alphabet Card as an independent universe — bold colours, its own typeface, pop-out unboxing and pop-up stores.
사례 읽기Vienna's Frauen-Werk-Stadt: a women-designed housing district — 357 flats for daily life
Vienna ran a housing competition only women could enter — the 357-flat district became the model for gender-sensitive planning.
사례 읽기AfreecaTV turns eating alone into a live show — mukbang becomes a global genre
BJs on AfreecaTV ate huge meals on camera while chatting with viewers; the 'eating broadcast' format circled the globe and earned an OED entry in 2021.
사례 읽기UNICEF Vietnam's MalNutrition Plates print child hunger data onto dinnerware
Dentsu Redder and porcelain brand Minh Long turn Vietnam's child malnutrition statistics into ceramic plates whose sales fund UNICEF meal programs.
사례 읽기Nintendo Labo turns Switch software into cardboard Toy-Cons kids build first
DIY cardboard kits for Switch — a piano, robot suit and fishing rod powered by the Joy-Con — make building part of the game and teach programming.
사례 읽기Two students turn a sidewalk banh mi cart into a 500-cart chain and $2M yearly sales
Banh Mi Ma Hai: eight carts, 3M VND each, payback in two months; then a micro-franchise at 7.5M VND that turned street vending into a 1,000-partner chain.
사례 읽기Hyundai's Re:Style turns car-seat waste into designer fashion at New York Fashion Week
Hyundai had Zero + Maria Cornejo turn leftover car-seat leather into a 15-piece capsule at NYFW — an annual upcycling platform now in its fourth year.
사례 읽기