CzipLee's 'Art of Undoing' proves erasing can be as creative as drawing
Muma Malaysia and stationery store CzipLee filled canvases with graphite, then drew by erasing — and won two Silvers at Kancil 2025.
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2,000 게시된 사례 · 정기 업데이트Super Mario Bros. Wonder: one Wonder Flower turns every level into a surprise (2023)
Nintendo's first new 2D Mario in 11 years makes the level itself transform — 4.3M sold in two weeks.
사례 읽기Chun Shui Tang teahouse invents bubble tea — tapioca pearls meet iced milk tea, 1987
A Taichung teahouse dropped the street snack fen yuan into iced milk tea in 1987, creating bubble tea — a drink-and-dessert that circled the globe.
사례 읽기Skittles apologizes to 130,880 lime fans individually — Lime returns, sales +7.4%
DDB Chicago turned #greenapplegate hate into a 35-minute Twitch apology to every lime-lover — 136K+ viewers, +7.4% sales, 2024 Global Grand Effie.
사례 읽기Everlane publishes the true cost of every item — radical transparency becomes the pitch
Everlane shows materials, labor and transport on every product page and sells without the traditional retail markup.
사례 읽기Nissan invents 'Camelpower' — a unit for desert car performance
Instead of an ad, Nissan created a new measurement unit — Camelpower — with National Geographic; it took two Grands Prix at Dubai Lynx 2018.
사례 읽기INQUE magazine deliberately ends after 10 issues
Crowe and Willey fund a print-only, ad-free literary annual with a self-imposed death: ten issues from 2021–2030, then it stops.
사례 읽기Perpetual Guardian pays five days' wages for four days' work — proven by data (2018)
A New Zealand trust firm ran an eight-week, same-pay four-day-week trial: stress fell 7 points and work-life balance hit 78% — then it became permanent.
사례 읽기The Guardian's 'Three Little Pigs' reimagines a fairy tale as news — Ad of the Year 2012
The Guardian's first brand TV ad in 25 years retells the Three Little Pigs as a news story — 2M views, 82K tweets, Cannes Gold Lion.
사례 읽기An Auckland agency rebranded Saudi Arabia's Fakieh poultry giant for Vision 2030
Onfire Design won Fakieh Poultry Farms' global search and rebuilt the 1960s national favourite as 'We See Potential' — Arabic script crowning a chicken comb.
사례 읽기Foldit turns protein folding into a puzzle game — 57,000 players beat the computers
UW's 2008 game makes biochemistry a 3-D puzzle; its players solved a decade-old retroviral protease structure in ten days.
사례 읽기Netflix Thailand retells all four Stranger Things seasons as an audio cassette
Before the finale, Netflix Thailand condensed Stranger Things into an 80s-style cassette that retells four seasons entirely through sound.
사례 읽기A Munich design museum turned its storage depot into a 600-object anti-hierarchy showcase
Die Neue Sammlung filled the space meant for storage with 600 objects across 30 themes, ordered by phenomena and ideas instead of chronology or origin.
사례 읽기UFO 50 ships fifty games as one fictional studio's 8-bit catalogue — indie landmark
Derek Yu and friends spent eight years making fifty complete games, then sold them as one collection from a fake 1980s studio — and it worked.
사례 읽기NYC Timothee Chalamet lookalike contest draws 20 finalists, police - and the real one
A YouTuber's lookalike contest drew police, the disguised star himself - and copycat contests from Dublin to London within two weeks.
사례 읽기HUL's Kan Khajura Tesan turns missed calls into free rural radio — 8M subscribers
HUL turns the missed call into a free mobile radio channel for media-dark rural India — 12M listeners, Spikes 2015 Grand Prix.
사례 읽기Zara rebuilds fashion retail: two weeks from sketch to store, 1975–2005
Zara turned a near-bankruptcy into a vertically integrated supply chain that moves designs from sketch to store in two weeks and restocks stores twice a week.
사례 읽기7-Eleven turns Ja'Marr Chase's 'always open' outburst into a 48-hour merch line
Bengals star says he's 'always open' like 7-Eleven; the chain ships a merch line in 48 hours that sells out in 48 — no NFL media spend
사례 읽기NTT DoCoMo's 176 emoji (1999): tiny pictograms that became the world's first emoji set
Faced with 12×12-pixel monochrome screens, NTT DoCoMo's Shigetaka Kurita drew 176 pictograms — emoji — to put emotion back into text.
사례 읽기Shell's GameChanger: a peer fund that gets any employee's radical idea money fast (1996)
Shell gave a small autonomous panel $20M to fund radical ideas from any employee, judged on novelty and a cheap test plan rather than rank or success odds.
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