Standard Equipment's rebrand makes furniture into 'Tools for Non-Standard Living'
newkid positions furniture startup Standard Equipment as the makers of 'Tools for Non-Standard Living,' giving each product a standard and a non-standard usage.
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2,082 게시된 사례 · 정기 업데이트AEG's new packaging system makes plain brown cardboard premium and cuts printing ink 60%
BVD Stockholm and Electrolux Design turned AEG's brown cardboard into premium shelf design - bold product silhouettes, 60% less ink, fully recyclable.
사례 읽기McDonald's Japan's 'Fandom Feast' streams a shared meal so fans eat live with XG
McDonald's Japan turns ordering into fandom: fans pick their XG member's curated Galaxy Set, then eat it live alongside her in a streamed meal party.
사례 읽기Crayola reunites adults with their childhood art to make creativity a parenting priority
Crayola turned its archive of children's art into a mystery hunt, tracking down the adults who drew it to make creativity a priority parents feel.
사례 읽기Helan draws the Helan Mountains into the letterforms of its own wine wordmark
Blackbow rebuilds 'HeLAN' as mountain silhouettes — ridgelines form the letters and the lowercase 'e' nods to the Yellow River.
사례 읽기McDonald's Camera Rolls turns fans' real photos into ads — every night ends at McDonald's
Fans' own camera-roll screenshots — gigs, weddings, bowling nights — become OOH ads whose final frame is always McDonald's; Cannes 2026 Outdoor Gold.
사례 읽기Qingshan's Turtle Stool pairs a stock molded seat with an aluminum extrusion crate
Qingshan set a stock molded seat on a crate of aluminum extrusions with wheels and storage, selling the Turtle Stool disassembled through Chinese e-tailers.
사례 읽기NotR rebrands Napoli on the Road as a moving brand of stamps, labels and codes
Antwerp studio Vrints-Kolsteren strips Napoli on the Road down to NotR and rebuilds the pizza brand from stamps, labels, monospaced type and the pizza box.
사례 읽기Helsinki's Train Factory brands itself around a railway 'lift here' mark
Hasan & Partners turns the engineer's lifting mark on train carriages into an 'emblem of elevation' for a former locomotive works reborn as a venue.
사례 읽기Kanon Foundry revives a 1973 paperclip typeface as a 15-style variable font
Clippy fills in Ad Werner's 1973 Paperclip Contour, adds uppercase, and makes the letters rock as one variable font across 15 styles.
사례 읽기Channel 4's 2025 ident: 25 loops by 17 uncoordinated creatives become one master film
For its rebrand, Channel 4 built the ident as 25 looping scenes by 17 creatives who worked blind — the blend of voices became the identity.
사례 읽기Sigma's brand refresh matches its engineering
Stockholm Design Lab rebuilt Sigma's identity from the maker's logic — symbol, type, packaging — moving the lens firm from value third-party to premium.
사례 읽기Stella Artois' 'Claustrobars' turns packed-bar chaos into proof the pint is worth it
Grey London photographs real overcrowded pubs where one calm drinker holds a perfect Stella; the scrum itself sells the 'Worth It' idea.
사례 읽기KFC China's Re:Store virtual restaurant draws 19M visitors, wins Cannes Bronze
KFC and Dentsu Creative China built a playable virtual KFC on Super QQ Show where friends order real delivery — 19M visits in five weeks.
사례 읽기Diesel's 'Go With The Flaw' makes imperfection the point: flawless is forgettable
The brand that made flawed denim a thing now stars flawed people: 'flawless is forgettable' is the message of Diesel's global 2017 campaign.
사례 읽기Telekom's Bubbles: two girls in snow globes connect when the barrier breaks
Deutsche Telekom's 2024 Christmas film makes division physical: two girls in separate snow globes reach each other only when one breaks the glass.
사례 읽기Grillo's Pickles: fresh pickles in clear tubs grow a Boston cart to $1M
Rejected by Nike, Travis Grillo sold his family's fresh, unpasteurized pickles in see-through deli tubs; Whole Foods found his cart and sales hit $1M by 2013.
사례 읽기Steph Curry's Shot Ready billboard lines his shot up with the supermoon
Penguin Random House timed a Curry billboard so the supermoon rose into his hands — making him appear to shoot the moon and earning a Webby.
사례 읽기Heinz China prints family stories on 10,000 eggs to get ketchup into Chinese kitchens
For CNY 2025 Heinz turned the egg — the one ingredient every tomato-scrambled-egg cook touches — into its ad medium, selling ketchup as the dish's secret.
사례 읽기John Lewis 'The Long Wait' sells the joy of giving — 1M+ views in days, 5.2M total
John Lewis's 90-second Christmas spot flips the story around: a boy can't wait to give his parents a present — 1M online views days after TV debut.
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