Tenuta Tortorella's olive oil logo grows from its village's 16th-century arched doors
nju:comunicazione turns the T of Tenuta Tortorella into an olive tree and an Altavilla arch, with the village's 'flowers of welcome' at the label's center.
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2,000 게시된 사례 · 정기 업데이트Shadow of the Colossus cuts a game down to 16 boss fights in an empty world
Team Ico’s 2005 PS2 game removed everything but the bosses — sixteen colossi, no enemies, no towns — and designers have copied the subtraction ever since.
사례 읽기Hawker Chan: a $2.50 hawker dish wins a Michelin star — and becomes a franchise
A Singapore hawker keeps his soya-sauce chicken rice at ~S$2.50, wins a Michelin star in 2016, and licenses the stall's name into a global franchise.
사례 읽기Dove Hair prints Reddit's unfiltered reviews — r/eal Reviews wins 6 Lions
Dove asked Reddit to review its hair mask, then built the campaign from the first 50 replies — praise and criticism, word for word.
사례 읽기Mixue sells supplies, not drinks: how the ¥1 ice cream chain became the world's biggest
Over 99% of Mixue's stores are franchised, and its revenue comes not from drinks but from selling franchisees the syrup, cups and machines behind them.
사례 읽기CALL A PET gives shelter animals AI voices — and lets them pick their humans
Germany's animal-welfare federation taught three shelter animals to talk on an AI hotline, so adopters meet personalities before looks.
사례 읽기ESAF turns the kitchen rice canister into a secret bank account — 121,670 women banked
Rural Indian women hid cash in rice dabbas where husbands could take it; ESAF hid a savings account inside the dabba — 121,670 women banked in months.
사례 읽기Sony lets employees pitch new businesses — First Flight crowdfunds them
Sony's internal incubator auditions employee business ideas; winners sell direct to customers through its own crowdfunding-and-commerce platform First Flight.
사례 읽기Burger King's 'OK Google' ad: 15 seconds of TV hijacks America's Google Homes
The first TV spot built to talk to voice assistants: one line - OK Google, what is the Whopper burger? - turned nearby smart speakers into a spokesman.
사례 읽기Libresse weaves vulvas into Nyonya kebaya flowers to break Malaysia's V-zone taboo
Libresse hand-embroidered vulvas into the heart of Nyonya kebaya blossoms on limited-edition packs — sparking a national debate and the Golden Kancil.
사례 읽기NYC DOT tests a car-free Times Square with paint and chairs — the data keeps it (2009)
NYC DOT closed Broadway at Times and Herald Squares with temporary paint and chairs, measured the results for months — then made the pilot permanent in 2010.
사례 읽기Who Wants to Be a Millionaire? turns one chair and a semitone climb into TV history
Celador's 1998 quiz stripped the game show down to one contestant, a darkening stage and a rising score — then exported the dread unchanged to 102 countries.
사례 읽기d'strict's FLOW, Thereafter makes 'wrong' art takes a genre — iF Gold 2026
Giant figures on Outernet's 16K screens perform deliberately wrong readings of art — d'strict's 'Misinterpretation Performance' wins iF Gold 2026.
사례 읽기Half-Life: Alyx's Gravity Gloves turn VR grabbing into a flick-to-catch superpower
Valve gives Alyx gloves that pull distant objects into her hand with a wrist flick — solving VR grabbing and making Half-Life: Alyx VR's landmark game.
사례 읽기Cereal Killer Café (2014): a London café selling only cereal — queues, outrage, expansion
Twins open a Brick Lane café selling only cereal — 120 varieties, £2.50 bowls — turning a one-item menu into queues, headlines and global expansion.
사례 읽기EA skate.'s 'Drop In': 100 real skaters launch a game 15 years in the making (2025)
Uncommon built a skate park in Mexico City, cast 100 real skaters and zero actors for EA skate.'s return — a launch film that won a One Show 2026 Gold Pencil.
사례 읽기Minecraft sells the unfinished alpha at half price, funding development as price climbs
Notch sold the unfinished Minecraft alpha at half the release price with all future updates free; price rose at each milestone, funding the game to 4M+ copies.
사례 읽기Carrefour sells 'illegal' heritage produce in Black Supermarkets — the law changes
Carrefour sells banned heritage vegetables in black-market style to expose an absurd EU seed law, then rallies shoppers to change it — and the law changes.
사례 읽기Gansu Museum's goofy 'green horse' plush turns a national treasure into a sold-out meme
A 2,000-year-old bronze horse gets an 'ugly-cute' plush twin: a 3,000-unit first run sells out, and 100,000+ sell in three months.
사례 읽기Gravity Payments sets a $70,000 pay floor and cuts the CEO's salary to match
Gravity Payments raised every role to a $70,000 minimum wage, funded by cutting founder-CEO Dan Price's $1m salary — profits nearly doubled within a year.
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