HATCH used the Whaling Museum's fame to rebrand Nantucket's history keeper
A custom typeface drawn from NHA's own artifacts and a 'Grey Lady' palette reposition the 130-year-old association as the island's story keeper.
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300 최근 사례 · 정기 업데이트Delta turned its cabins into concert venues with YouTube: Overhead Originals
Kin's first-of-its-kind series films YouTube Music artists performing for onboard passengers — in-flight entertainment as original content.
사례 읽기A blogger's scraper emailed 97,931 people their leaked passwords
'Julian' of ATechDad built Canary to watch PasteBin for breach dumps and warn victims directly — nine thanked him, none donated.
사례 읽기ahm launched 'The Simple Bit' with New Yorker illustrator Liana Finck
Australia's challenger health insurer rebuilt its brand around hand-drawn life chaos by Liana Finck — wry truths about everything insurance isn't.
사례 읽기72andSunny built a 'Safe Space' into Zurich's Z for its customer-centric rebrand
After a lockdown pitch, 72andSunny turned Zurich's Z lettermark into a 'Safe Space' for customers' plans, with inclusive colour and a new type system.
사례 읽기WNBA built a signable 12-foot logo monument for its first Canadian game
For the first WNBA game on Canadian soil, NBA Canada toured a 12-foot logo sculpture through Toronto and let thousands of fans sign themselves into the moment.
사례 읽기Fans accused Victoria's Secret's new inclusive campaign of 'perpetuating body dysmorphia'
When Bella Hadid posted her new VS campaign with ribs showing, comments invoked heroin chic — and the CEO insisted the brand still 'embraces very sexy'.
사례 읽기Tesco Ireland greeted Dubliners one by one through a copywriter-run billboard
For a hidden new store at Charlemont Square, BBH Dublin projected live, hand-typed messages onto a 48-sheet — each one aimed at the person walking past.
사례 읽기Telekom's #UNHATE turns real hate speech into AI art on the spot (interview)
In an immersive media room, visitors select a real hateful comment by gesture and three AI systems transform it into art, stripping out its toxicity.
사례 읽기Khabib Nurmagomedov's Dubai flagship is built around an octagonal majlis
MEAN* built Send Location's Dubai store around an octagon-shaped majlis — half UFC echo, half Gulf gathering tradition — social space first, retail second.
사례 읽기USWNT stars' brand Re-inc shipped a Gamer collection with Pentagram pixel type
Re-inc, the brand founded by four USWNT stars, claimed gaming culture with Pentagram pixel type and copy like 'this queen does NOT need to be saved'.
사례 읽기Prateek Kuhad's 'Khone Do' turns a lullaby into a four-minute photomontage dream
Director Reema Sengupta built 'Khone Do' as experimental photomontage — the past, present and future of a love co-existing in one dreamscape frame.
사례 읽기McDonald's Türkiye's Archie cradles a controller so gamers can eat without an AFK kick
TBWA\Istanbul turned the Golden Arches into a cradle that pulls both analogue sticks together, keeping a character moving while both hands hold a burger.
사례 읽기Landor gave an AI art exhibition an identity that turns your dreams into artworks
MCA Australia's AI exhibition got a generative identity: visitors type a dream and AI renders a one-off artwork across marketing, merch and gallery.
사례 읽기Levi's built its Chengdu pop-up around ROSÉ's story instead of a logo wall
For ten days in Chengdu, Levi's made ambassador ROSÉ the narrative spine of a pop-up, not a photo backdrop.
사례 읽기JustFoodForDogs put tiny curated billboards in New York's uncollected dog poop
Walrus turned NYC's street dog poop into ad space: signs matched to each pile — more fibre for dry poop, two-bagger warnings — plugged fresh dog food.
사례 읽기Heineken painted a fan's taunt to La Rochelle's coach where landing planes could read it
For the 2023 Champions Cup final, Heineken painted a Leinster fan's taunt to La Rochelle's coach at 15m x 10m, readable by planes landing in Dublin.
사례 읽기Elgiganten's billboards looked broken on purpose to sell repair and recycling
NORD DDB made Elgiganten's screens appear cracked and glitched so the faulty-looking medium itself advertised recycling and repair for old electronics.
사례 읽기EDF's debut Havas campaign filmed its engineers making zero-carbon power
EDF's first Havas campaign shot its engineers at its own nuclear stations, wind farms and a Tesco rooftop solar array to prove its zero-carbon claim.
사례 읽기Cadbury broke its own ads — glitchy posters and all — to launch Mystery Bars
Crinkled bus stops, glitchy posters, half-loading Instagram posts: Cadbury and VCCP 'broke' their own media to set the UK guessing two mystery flavours.
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