NIO sells cars without batteries — BaaS rents the pack from ¥980 a month
NIO separates the car from the battery: buyers save ¥70,000 upfront and pay a monthly fee, making premium EVs cheaper to own than ICE rivals.
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2,000 게시된 사례 · 정기 업데이트Ster-Kinekor asks a nation to choose the first movie a blind man sees — Loeries Grand Prix
Ster-Kinekor funds blind Philani's sight-restoring transplant, then lets South Africa choose his first film — Avatar; Loeries 2016 Grand Prix.
사례 읽기Yokohama Hakkeijima’s AI art show repaints famous sea paintings as 2050’s plastic oceans
An aquarium asked what Hokusai and Van Gogh would paint in 2050: AI repainted seven ocean masterpieces choked with plastic — 30,000 visitors in 10 days.
사례 읽기Motown's quality-control meetings vote on every song before release
Berry Gordy ran his label like a Ford assembly line: a weekly staff vote on every new record, and only songs the room believed in became singles.
사례 읽기Orcon re-records 'The Passenger' with Iggy Pop — Ad Stars 2010 Grand Prix
A small NZ ISP links nine musicians to Iggy Pop in Miami over Skype to re-record 'The Passenger'; sales +30%, Cannes and Ad Stars Grand Prix.
사례 읽기Mastercard's WhereToStart tells small businesses where to open — Cannes Data Grand Prix
Mastercard turned anonymized spending data into a free tool that tells Polish and Ukrainian entrepreneurs which street their shop should be on.
사례 읽기Safe Sketch app flags abuse signs hidden in children's drawings — MAD STARS 2025 Gold
Free app scans kids' drawings against 200K+ images to flag possible abuse for teachers — MAD STARS 2025 Gold Direct.
사례 읽기Al-Futtaim Toyota turns streets named after women into audio stories — Dubai Lynx GP
Geo-targeted audio turns female-named streets into narrated stories for drivers — 1.8M impressions, Dubai Lynx 2025 Audio & Radio Grand Prix.
사례 읽기Dingdong Maicai's Sweet As Candy wraps its sweetest 8424 melon in candy paper
An Alipay grocer delivers a 12.2%-sugar 8424 watermelon wrapped like candy — 23,000 people joined the social-media topic.
사례 읽기The Sims turns everyday life into a game — the virtual dollhouse sells 200M copies
Will Wright calls The Sims a toy, not a game: no win condition, just simulated everyday life — and it becomes one of the best-selling series ever.
사례 읽기Play-Doh: Kutol's dying wallpaper-cleaner business is reborn as a children's toy
A Cincinnati soap firm losing its wallpaper-cleaner market puts the same dough in a toy can — schools buy it first, Captain Kangaroo takes it national.
사례 읽기McDonald's UAE swaps fine-dining bills for a free 'After-Dinner Dinner' — Loeries 2024
Present a same-night fine-dining bill at a UAE McDonald's counter and get up to two free meals, 9pm–4am.
사례 읽기Dollar Shave Club (2012): razors by $1-a-month subscription, launched by a viral video
DSC (founded 2011) ships razors to members monthly from $1 plus shipping; the $4,500 2012 launch video drew 12,000 sign-ups in 48 hours.
사례 읽기Lab-Grown Leather grows a T-Rex handbag from fossil collagen — Cannes PR Gold
To make lab-grown leather feel like luxury, VML and Lab-Grown Leather reconstructed T. rex collagen into a one-of-a-kind handbag — four Cannes Lions.
사례 읽기Brilliant Labs Frame: $349 open-source AI glasses — normal-looking, hackable, in demand
Round, 39-gram glasses that put multimodal AI in your sightline — fully open-source hardware and software; pre-order demand pushed shipping back a month.
사례 읽기Starbucks offers 135,000 baristas a free college degree — no obligation to stay
Any U.S. partner working 20 hours a week gets tuition covered for an online ASU bachelor's degree — and owes Starbucks nothing after graduating.
사례 읽기Coors keeps the dead-pixel square Ohtani made — its replica can sells out in 24h
Ohtani's foul ball kills a square of pixels on a Coors Light LED board; instead of fixing it, Coors prints the black square on cans and ads — and it sells out.
사례 읽기Heineken unites Spain's same-named bars into 'Tocayos', a franchise of coincidences
Hundreds of Spanish bars share names like Pepe or Paco without knowing it — Heineken turned that coincidence into a support network.
사례 읽기Friendship Bench: Zimbabwe grandmothers deliver therapy on park benches — now global
With 10 psychiatrists for 13M people, Zimbabwe's Dixon Chibanda put grandmothers on park benches to deliver talk therapy — now in 10+ countries.
사례 읽기Psy's Gangnam Style — a Seoul satire that became the first 1-billion-view video
Psy parodies Seoul's showiest rich district with an absurd invisible-horse dance — the first video ever to pass one billion YouTube views.
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