Vodafone Ireland's Christmas film wove rural revival into a farmer's love story
Grey London told Vodafone Ireland's Christmas story across several Christmases: a farmer, the neighbour who moved abroad, a return home powered by the network.
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300 최근 사례 · 정기 업데이트UKTV's Alibi hid a secret message in anamorphic type across UK cities
A 2.4m pop-up crime scene installation made passers-by solve the anamorphic type themselves, proving Alibi is 'more than meets the eye'.
사례 읽기Takanao Todo's 300-prism wall bends Bangkok's riverfront into a kaleidoscope
For Bangkok Design Week 2024, Takanao Todo and studio ambiguous built a wall of 300 glass prisms refracting the Chao Phraya riverfront into kaleidoscopes.
사례 읽기Staatsgalerie Stuttgart's Schlemmer x Beats: a motion-capture techno art club
HdM Stuttgart students rebuilt Oskar Schlemmer's Triadic Ballet as a gamified mixed-reality techno club where every visitor triad got 10 seconds of fame.
사례 읽기Smart Energy GB's 'Quiet Revolution' hid smart meters under the stairs
AMV BBDO dramatised Britain's smart meter rollout as a revolution that changes nothing visible: the box just quietly works under the stairs.
사례 읽기Sky Bet's 3D Wembley billboard revealed the match result in real time
The first-ever 3D creative at Wembley Boxpark marked 10 years of Sky Bet's EFL sponsorship by turning the play-off final result into instant reactive OOH.
사례 읽기Cirkus built SCB's cashback as a 3D pinball machine in four weeks
For Standard Chartered's unlimited-cashback card, Cirkus modelled a craftsman's pinball machine that racks up rewards across travel, shopping and dining.
사례 읽기RIT students' Pacha Cacao chocolate boxes bloom into Brazilian flowers (student concept)
A RIT student team made luxury chocolate packaging that opens into pink flower-shaped boxes — a pentagon retail box honors Brazil's five-petal blooms.
사례 읽기OMODA JAECOO projected a giant working compass onto London's BFI IMAX
To open its Uncommon partnership, JAECOO put a functioning compass on the BFI IMAX — the first advertising ever on the landmark — pointing to UK escapes.
사례 읽기NBA India turned ocean fishing nets into basketball nets and dunk posters
Publicis gave discarded fishing nets a second life as basketball nets on Indian courts, then invited kids to be India's next '23 in a billion'.
사례 읽기MTA's first full subway map redesign since 1979 trades geography for clarity
Forty-six years after Vignelli lost the debate, New York's printed subway map went abstract again — bright, high-contrast and built to be read by everyone.
사례 읽기Kronenbourg 1664 Blanc cast its bottle as couture on a 3D Singapore facade
For five weeks Ten Square's 3D digital facade ran a fashion runway where the star was a beer bottle styled as a luxury object.
사례 읽기Kristin Roach wove 4,800 LEDs into a tapestry of Iowa's bird sightings
A 20,000-yard wool tapestry with LEDs inlaid on the loom renders eBird sighting data as touch-driven heat maps of Iowa's migrating songbirds.
사례 읽기KFC serenaded locked-down fans back with an 86-track 'KFC You Soon' playlist
When dine-in reopened after 86 days, KFC and Naga DDB Tribal launched a trilingual 86-track playlist — one per closed day — plus a pining-store serenade film.
사례 읽기H&M's holiday popUP at Utrecht Centraal dressed a station in dancing 3D gowns
With blowUP media and Natwerk, H&M Nederland turned a digital billboard into a wearable winter world 5,000-plus travellers stepped into.
사례 읽기Gears of War 4's 'Never Fight Alone' campaign starred fans with real Gears tattoos
For Gears of War 4, twofifteenmccann built the launch on the series' real superfan community: players whose loyalty is literally inked on their skin.
사례 읽기felix launched Australia's eco telco with meditative ads and a tree a month
Australia's new eco mobile brand made its first campaign soothing — the opposite of telco ads — for a carbon-neutral plan planting a tree a month per customer.
사례 읽기Fantastic Furniture turned room makeovers into a three-editor rivalry series
With Are Media, Fantastic Furniture cast three magazine editors against each other in a drama series — audiences shop the rooms and vote for the winner.
사례 읽기E.ON's 'I Am Energy' lets energy tell its own story in camera-made film
E.ON and BBDO Nordics let energy narrate its own film — shot with practical, in-camera effects — as the foundation of the utility's long-term brand platform.
사례 읽기Crunchy Nut turned 'they taste too good' into an earworm jingle about obsession
Leo Burnett's 'Obsessed' films the first-ever jingle of Crunchy Nut's decades-old strapline — a woman swaps her boyfriend for a bowl via a mattress lever.
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