Pantene turns a mango pit into a hair influencer — 252K posts, +150% sales
Gen Z raised mango pits as pets; Pantene made one its influencer, taming its wild fibers with 3 Minute Miracle — ONE Asia 2025 Best of Show.
Fall lesencreatives.centerEIN CASESTUDIES.CHAT-ARCHIV
Ideen, bei denen man
zweimal hinschaut.
Die Geschichten hinter kreativen Arbeiten. Vom Auftrag bis zur Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
Veröffentlichte Fälle
2,082 VERÖFFENTLICHTE FÄLLE · REGELMÄSSIG AKTUALISIERTHydro-Québec plays a 51-story tower like a piano — ADC Best of Experiential Design 2026
Hydro-Québec proved business is doing its part on energy: pianist Alexandra Stréliski's keys switched off a 51-story tower's lights note by note, live.
Fall lesenBurger King Japan crowdsources store sites — 12 new stores, ACC 2024 Grand Prix
Japan's Burger King had only 230 stores to McDonald's 3,000, so it paid fans ¥100,000 for vacant-property leads — 78,000+ submissions became 12 new stores.
Fall lesenWhisper rebuilds period education for girls who menstruate at 8 — Glass Grand Prix 2026
Accepts that Indian girls now menstruate at 8 and rebuilds education, school programmes and products around them — 8.2M girls educated, Spikes 2026 Glass GP.
Fall lesenPressbyrån gives half its logo to press freedom — Eurobest 2025 Grand Prix
On World Press Freedom Day, Sweden's Pressbyrån cuts 'Press' from its logo and fills it with frontline photos of journalists — 202% newspaper sales lift.
Fall lesenFlipkart's Hagglebot brings bargaining to Google Assistant — first Creative eCommerce GP
Shoppers bargain aloud with a Google Assistant bot during Big Billion Days; the best haggle sets the official price — $1.23M GMV, Spikes 2019 Grand Prix.
Fall lesenBackbone Branding's unHide packs discovery into a magnifier — Pentawards 2024 Platinum
Backbone Branding's unHide magnifying glass makes packaging itself a discovery — Pentawards 2024 Professional Concepts Platinum.
Fall lesenTemPolor's Melo-D — the first generative-AI guitar — wins Red Dot Best of the Best 2026
A foldable guitar with light-up rainbow strings and an AI engine that turns hums, text and tracks into playable songs wins Red Dot Best of the Best 2026.
Fall lesenEstonia 2008: 50,000 citizens clean the whole country in one day — World Cleanup Day
Four percent of Estonia's population cleans the entire country in five hours — the one-day formula becomes a global movement in 157+ countries.
Fall lesenIKEA Hidden Tags turns furniture date stamps into a treasure hunt — El Ojo Grand Prix
For IKEA's 20 years in Portugal, hidden product labels became a durability proof and a hunt for the oldest IKEA piece — El Ojo 2025 Direct Grand Prix.
Fall lesenGrab's 'No Sweat Summer' turns Philippine heat into viral comedy — Cannes Silver 2024
GIGIL's comedy film makes a sweaty Filipino summer relatable, then sells GrabCar rides and cold GrabFood as the no-sweat escape — 32M+ views.
Fall lesenSea-Doo Switch Fish: one pontoon switches from fishing to family boat — Red Dot BoB 2026
BRP's modular pontoon reconfigures from a dawn fishing rig to a family leisure boat via nearly 100 quick-connect components — Red Dot BoB 2026.
Fall lesenNIVEA's 'Sun Courts' turn courts into UV-reactive sunscreen coaches — Loeries Gold
Basketball courts painted with UV-sensitive ink reveal 'apply sunscreen now' messages when the sun peaks — training players to treat protection like sport.
Fall lesenCreamotherapy: Nutri-Ice turns cancer nutrition into a scoop of real ice cream
For cancer patients who can't eat, My Doctor's Recipe made a supplement that looks, tastes and smells like ice cream — Nutri-Ice, Eurobest 2025 Innovation GP.
Fall lesenHera nei Campi packages rice as a sacred reveal — Pentawards 2024 Food Platinum
Multiverse Studio's rice box opens at a press point like an amphora, hiding a jar behind a 50 cm parchment label telling Hera's legend.
Fall lesenGitHub 2011–2020: Hubot turns chat into the deploy console
GitHub built a chat bot that ships code, runs CI and watches for errors; 'ChatOps' made deployment visible, auditable and open to every engineer.
Fall lesenHOO! turns children's speech therapy into a blowing game — IDEA 2025 Student Gold
A paper-box toy with airflow sensors turns children's articulation drills into play — HOO! wins one of only two IDEA 2025 Student Gold awards.
Fall lesenUnica Plus turns the light switch into a paper-scroll slide — Red Dot BoB 2026
Inspired by Chinese paper and scrolls, Schneider's Unica Plus replaces the rocker with a sliding cover — an 'analogue scrolling' gesture at 4.3 mm.
Fall lesenOreo rebuilds the Forbidden City from 10,600 cookies — 3M views in 3 days
A 28-second Forbidden City built from 10,600 real Oreos — six Palace Museum flavors and a 2019 Jin Tou Shang Grand Prix.
Fall lesenMiele's Dreams outdoor kitchen brings indoor precision outside — iF Gold 2026
Miele's first outdoor kitchen 'Dreams' brings indoor kitchen design to the garden as a modular grill-centered system — iF Gold 2026.
Fall lesen