Central's 'Shop Unfriend' makes besties rivals over a sale item — ADFEST Film Lotus Grande
Central relaunched its Midnight Sale with a film where best friends wreck each other over one bargain — ADFEST 2021 Grande and Spikes Asia Grand Prix.
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2,000 게시된 사례 · 정기 업데이트Budweiser's WHTSPP Records leaks stars' numbers — demos arrive as voice notes
BudX Records printed the WhatsApp numbers of Colombia's top urban artists; unsigned musicians sent demos as voice notes and got real feedback.
사례 읽기Seoul 2005: tearing down a highway to bring back a buried stream
Seoul demolished the Cheonggyecheon expressway to restore a 5.84 km stream — 64,000 daily visitors, 35% less air pollution, 639% more species.
사례 읽기TikTok's crowdsourced Ratatouille musical becomes a Broadway-scale stream — $1M+ in a day
Fan-made songs on TikTok grew into a staged musical produced by Seaview, streamed New Year's Day 2021 — over $1M raised for out-of-work actors.
사례 읽기Panasonic's 'Life is electric' gives batteries backstories — Cannes Design Grand Prix 2016
Dentsu charged 21 eneloop batteries using hamsters, playground games and cocktail shaking, then packaged each cell with its story — making electricity visible.
사례 읽기Game Science's Black Myth: Wukong bets China can build a AAA hit — 10M copies in 3 days
A small Chinese studio bets four years on a Journey to the West action RPG, shows raw pre-alpha footage in 2020, then sells 10M copies in three days.
사례 읽기The Living Christmas Company: rent a living tree that comes back next year
A California landscape architect rents living potted Christmas trees, picks them up in January and re-rents them next year — same tree, new family.
사례 읽기MDLBEAST turns Soundstorm into a four-district City of Beats — Effie Saudi Gold
Riyadh's mega-festival shrinks its site 40% and reorganizes 14 genre stages into a navigable city around a central Downtown — 500,000 attendees.
사례 읽기De Correspondent sells memberships before the site exists — 15,000 pay €60 in 8 days
Two out-of-work Dutch journalists sell €60-a-year memberships to a news site that doesn't exist yet — and raise over €1 million in eight days.
사례 읽기Conned out of ¥16M, Tencent answers with a sobbing-penguin video — 9M plays
After suing Lao Gan Ma over an unpaid ad bill that turned out to be impostors' fraud, Tencent mocked itself on Bilibili and turned humiliation into applause.
사례 읽기Kundal's Pink Glove turns Korea's bathhouse scrub mitt into a breast self-exam guide
A self-exam guide printed on Korea's ubiquitous scrub glove sells out twice and becomes a permanent Kundal product line.
사례 읽기Dell's IdeaStorm lets customers vote on products — Linux wins, Ubuntu ships
A Digg-style idea site from Feb 2007: pre-installed Linux topped the votes, and Dell shipped Ubuntu-loaded PCs by the end of May.
사례 읽기Desperados releases a real reggaeton single to sell its 'Latin vibe'
Told to prove its Latin soul, Desperados produced an actual reggaeton track — 5M listeners, top 10 in 23 countries and a D&AD Yellow Pencil.
사례 읽기Butterfly turns Timo Boll's rackets into linocut art of his career
For Boll's 2025 retirement, Butterfly had artist Saydan Çelik carve his career into his own rackets — exhibited at Berlin Art Week, auctioned for youth sport.
사례 읽기Landfill Harmonic: Cateura's children build an orchestra from trash — and go viral
Favio Chávez built violins from oil cans and flutes from pipes so Cateura's children could play; the 2012 trailer made the Recycled Orchestra a global story.
사례 읽기Sanlam's F-Show hides a money course inside a sold-out comedy gig
A legacy insurer stages an unbranded stand-up show that secretly teaches six money lessons — clips drew 2M+ views and a Gold Effie.
사례 읽기Spatial Festival 2025: SMLXL and Mallandrich build an identity you can move through
Berlin's Spatial festival let SMLXL and Mallandrich turn its brand into a 3D liminal space — a motion-first identity that won ADC's Best of Discipline.
사례 읽기Outer Wilds makes knowledge the only progression — a 22-minute loop wins BAFTA Best Game
Mobius Digital's space mystery resets the world every 22 minutes; only what the player learned carries over, and knowledge became the whole game.
사례 읽기Photo AI: after 70 failed projects, a solo AI-headshot subscription tops $132K a month
Pieter Levels' Photo AI turns uploaded selfies into photorealistic photos for a monthly fee — a paid-from-day-one micro-SaaS that passed $100K MRR in 18 months.
사례 읽기A car reviewer test-drives The Shadow Strays' chase car — 'Car Review Gone Astray'
Netflix had Indonesian car reviewer Fitra Eri 'review' The Shadow Strays' bullet-ridden chase car — and won ADFEST 2025's Digital & Social Gold and Grande.
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