BMW's $18-a-month heated seat subscription dies after 14 months of driver mockery
BMW charged a monthly fee to switch on heated seats already installed in its cars — until a board member killed the model: perception is reality.
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2,000 게시된 사례 · 정기 업데이트Tata.ev turns Ellyse Perry's shattered car window into a 'Perry Powerful Punch' award
When Ellyse Perry's six smashed a Tata Punch.ev display window, Tata.ev and FCB Kinnect made a trophy from the glass and named it Perry Powerful Punch.
사례 읽기Australia's Donation Dollar, the first coin built to be donated — ADFEST Grande
The Royal Australian Mint mints 25 million legal-tender $1 coins designed to be donated, not spent; within two months, 53% of coins found were passed on.
사례 읽기Menlo Innovations runs a software firm on pair programming: new partner every week
Since 2001 every Menlo employee works in pairs with a new partner each week - one keyboard, shared context, and a culture built on joy instead of fear.
사례 읽기BBC's real-fire Winter Olympics film 'Trails Will Blaze' wins Film Craft Grand Clio
BBC and NOMINT animate 700 3D-printed athletes with real fire against the Dolomites — a handcrafted Winter Games film that won the 2026 Film Craft Grand Clio.
사례 읽기NotCo introduces Giuseppe, the AI chef behind its plant-based milk, meat and chicken
NotCo's food AI designed products nobody could trust — until R/GA gave the algorithm a name, face and voice, making it the brand's most persuasive asset.
사례 읽기Greyhounds As Pets borrows Santa's Little Helper — completed adoptions up 64.6%
After NZ banned racing, Special used The Simpsons' Santa's Little Helper in a Christmas campaign that lifted adoptions by 64.6%.
사례 읽기Travis Scott plays a concert inside Fortnite — 12.3M people attend live
Epic turned Fortnite into a concert venue: a giant Travis Scott avatar staged ten-minute shows that drew 27.7M unique players.
사례 읽기Robinhood grows up with a sharper finance identity
Robinhood and Porto Rocha replaced startup whimsy with a restrained black, white and neon system for a broader investing platform.
사례 읽기Celeste's Assist Mode: a hard platformer where difficulty is a dial, not a gate
Celeste shipped with difficulty sliders — slow motion, extra dashes, invincibility, chapter skips — no shame, no penalty, no save-file branding.
사례 읽기Scrub Daddy: smiley sponge that firms up in cold water — from 3M 'scrap' to a $220M brand
Aaron Krause's rejected hand-scrubber sponge — firm in cold water, soft in warm — becomes Shark Tank's biggest cleaning hit.
사례 읽기Allstate's Mayhem robs a couple's replica home live at the Sugar Bowl — two Silver Effies
At the 2015 Sugar Bowl, Allstate's Mayhem sold a real couple's 'belongings' live online — 18M hits, 18% sales lift, two Silver Effies.
사례 읽기Cameo turns celebrity shoutouts into a marketplace — $5-$3,000 a video, $1B by 2021
In 2017 Cameo let celebrities sell personalized video messages, each setting their own price while Cameo took 25%; by 2021 it was valued above $1B.
사례 읽기DHL really delivers a parcel 'yesterday' — Tokyo to LA across the date line
A grandfather's forgotten birthday gift leaves Tokyo on Jan 26 and lands in LA on Jan 25, so DHL proves it can deliver 'yesterday'.
사례 읽기Dyslexia Scotland weaponizes Comic Sans to recruit designers
A campaign that made designers face their most hated font, Comic Sans — which dyslexic readers find easier — and launched a free inclusive typeface.
사례 읽기Semco lets workers set pay and review bosses — revenue climbs 700% in a decade
Ricardo Semler runs Semco as a democracy: staff set salaries, choose hours, and rate their bosses every six months.
사례 읽기Nike hands 'Just Do It' at 30 to Colin Kaepernick — and sales jump 31%
Nike makes Colin Kaepernick the face of Just Do It at 30 — shoes burn online, then sales rise 31% and Cannes hands the film two Grands Prix.
사례 읽기Gretel rebuilds the Philadelphia Art Museum brand around Philly's own voice (interview)
In a The Brand Identity interview, Gretel and the museum describe a vernacular rebrand: a 'tool and die' griffin, a local-legend typeface, a plainer name.
사례 읽기Museum of Broken Relationships turns ex-lovers' keepsakes into a global exhibit
Zagreb artists Olinka Vištica and Dražen Grubišić turned breakup leftovers into a museum — permanent in 2010, toured to 50 cities, second home in LA.
사례 읽기Quaker's Dohale Jevan film makes a baby shower the stage for child nutrition
Quaker's first long-format film used Maharashtra's Dohale Jevan ritual to talk about child nutrition through a boy worried for his unborn sibling.
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