MassMutual ran the 'world's smallest ad campaign' at the Kentucky Derby
Johannes Leonardo placed 20 miniature ads around Churchill Downs — on roof beams, in the infield — sized for the one thing everyone holds: binoculars.
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2,000 게시된 사례 · 정기 업데이트Magners built Tinster, a dating app for lonely hipsters, ahead of Laneway
A tongue-in-cheek dating app from Host Singapore promising 'bespoke connections between bespoke people' — with Laneway Festival tickets as the prize.
사례 읽기Flipkart opened a retirement home for old appliances ahead of its big sale
22feet's Big Billion Days idea: worn-out appliances retire to a 'Home for Old Age Appliances' — a film plus a walk-in version in Mumbai.
사례 읽기Nexus gave Energie AG's plug sockets karaoke voices for a Gen Z tariff
Johnny Kelly tracked 3D-animated lips onto real sockets singing 'Feeling Good' — the film launching Austria's first electricity tariff for under-28s.
사례 읽기Duolingo turned its owl into a body pillow for a TikTok kissing game
'A Summer Fling with Duo': an UltraSuperNew Tokyo AR game where players sync kisses with Buff Duo to win a life-sized body pillow.
사례 읽기Differin made TikTok-native skincare ads where acne is the protagonist
Deutsch NY played acne as the antagonist in native TikTok formats — #RentFree, This or That, Telling Off — for the dermatologist-led gel brand.
사례 읽기Closeup let the frog stay a frog for Kiss Day — and won a 4.7pt Meta brand lift
Drum Brazil retold the frog-prince tale for Closeup: the frog never becomes a prince — a good kiss is about the mouth and fresh breath, not a stereotype.
사례 읽기Chocolate Finance rolled a giant coin through Hong Kong before its launch
Ogilvy HK's pre-launch stunt made 'Happy money' literal — a giant rolling coin through Causeway Bay, Central and Tsim Sha Tsui before the March debut.
사례 읽기Burger King spotted a Whopper hidden in football's heart-hands celebration
Conill's World Cup campaign 'Love or Whopper' compared the iconic goal celebration to how people hold a burger — TV, OOH and a VAR gag included.
사례 읽기Collins kept Bose's 1960s wordmark and rebuilt the brand around its bars
'Sound is Power': the rebrand leaves the hand-drawn wordmark untouched except its bars, which became the basis of the typeface and an eight-note colour scale.
사례 읽기AmplifyChange's butterfly identity turns a fund into a movement builder
Studio Sana gave the SRHR fund a line-drawn butterfly, an icon set and a palette drawn from South Asian and African textiles, where most partners work.
사례 읽기A Rio supermarket swapped its produce shelves for pick-your-own garden beds
WMcCann turned Zona Sul's fruit-and-veg aisle into living garden beds where shoppers pull lettuce, basil, peppers and scallion straight from the earth.
사례 읽기YHA's 'Stay Youthful' social test drove a 9,333% jump in paid social revenue
An eight-week Instagram test reframed England & Wales' youth hostels from cheap beds to experience-led travel — and lifted bookings 11%.
사례 읽기Four Dutch museums merged into Wereldmuseum with a handwritten WM and peeling type
Wieden+Kennedy Amsterdam's design studio united the Tropenmuseum, Africa Museum, Museum Volkenkunde and Wereldmuseum under one mark and one layered system.
사례 읽기Visa's fake AI lamb posts unmasked themselves to teach scrollers about fraud
Marcel ran AI-generated tall tales from an anonymous account for Visa; anyone who commented got a personalised video revealing the trick.
사례 읽기UEFA built the Europa League brand from its trophy's hammered metal
Turquoise's 2018 Europa League rebrand turned the trophy's triangular hammered sides into a jagged orange 'energy wave' that travels across broadcast.
사례 읽기Standard Chartered had an iPhone 15 burst out of its HQ in a CGI film
Shadow Factory's CGI video lifted an iPhone 15 out of the bank's headquarters, drones streaming out with LED panels carrying its lending offers.
사례 읽기Stan turned its full stop into the 'Dynamic Dot' for its tenth-anniversary refresh
For its tenth year, Australian streamer Stan kept its name, dot and blue, and turned the full stop into a 'Dynamic Dot' device built for digital-first motion.
사례 읽기Spotify threw Squid Game 2 fans a rave whose visuals answered their dancing
Immersive agency The Department turned Spotify's London fan experience into THE RAVE for Squid Game 2 — visuals responding to ravers' movements.
사례 읽기Riot told Worlds 2023's underdog story as a 2.5D anime anthem film with NewJeans
Psyop directors Marie Hyon and HANZOHANZO turned DRX's Deft and his 'unbreakable heart' into the League of Legends 2023 Worlds anthem video.
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