Mibanco's EstibADores turns Lima porters' handcarts into ad space that pays them
A weight-cap rule protected Lima's Gamarra porters but cut their pay. Their bank turned handcarts into billboards: brands buy the panels, porters bank a fee.
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2,000 게시된 사례 · 정기 업데이트adidas turns Dubai restaurant Ravi into a sneaker — Superstar Ravi sells out in 15 minutes
Instead of a celebrity collab, adidas built the Superstar Ravi's with a 42-year-old Dubai street-food joint — sold out in 15 minutes, swept Dubai Lynx.
사례 읽기Favela Painting: Dutch duo and Rio youths repaint a favela - and its image
Artists Haas&Hahn trained Rio youths to repaint their favelas in huge murals and blazing color - turning stigma into pride, attention and jobs.
사례 읽기Tourism Victoria lets the world steer live tourists through Melbourne — Spikes GP x2
Tourism Victoria put cameras on four real explorers and let global users direct them live — a try-before-you-visit city guide.
사례 읽기PGA TOUR Vision puts live golf shot trails into Apple Vision Pro
PGA TOUR turned ShotLink data into 3D course models so Vision Pro fans could stand virtually inside live tournament play.
사례 읽기Noita made every pixel a simulation, then wrapped it in a roguelike
Nolla Games' Noita simulates every pixel as a real material — water, lava, acid, fire — then adds permadeath so players must read the reactions to survive.
사례 읽기Oatly wins China one café at a time — 'Three Ones' turns baristas into its channel
Failing at retail, Oatly focused on one city, one market, one product — seeding Barista oat milk in ten Shanghai cafés until baristas built the brand.
사례 읽기HBO turns White Lotus Season 3's Thai resort into a real-world marketing destination
After a two-year gap, HBO sold Season 3 as a world to visit — resort stays, brand collabs, social fandom — and broke its own viewership records.
사례 읽기Telfar's Bag Security Program swaps scarcity drops for made-to-order bags
Telfar's viral Shopping Bag resold for triple retail, so the label opened a 24-hour unlimited pre-order — every bag made to order, no resale premium.
사례 읽기Faroe Islands' Sheep View 360 puts cameras on sheep — and Google comes to map
With no Google Street View coming, Visit Faroe Islands strapped solar 360 cameras on sheep — five weeks later Google brought its own cameras.
사례 읽기Saudia 'The Coolest Ihram' cools pilgrims' garment with patented fabric — Loeries Bronze
Saudia and Landor re-engineer the 1,400-year-old Ihram with cooling fabric that lowers skin temperature by up to 2°C — 8,400+ pilgrims protected at Hajj 2025.
사례 읽기Yahoo's Brickhouse: a startup factory inside the corporation, gone in two years
Yahoo put a startup incubator in San Francisco in 2007 — small teams shipped Pipes and Fire Eagle before the company shut Brickhouse down in 2008.
사례 읽기Molson pays Olympic athletes via their parents: 'Paid Through Parents' (Paris 2024)
IOC rules barred Molson from paying Team Canada athletes, so it signed nine parents to real endorsement deals — and funneled $15K per athlete through them.
사례 읽기Tiger Beer erases its own tiger to save real ones — the '3890 Tigers' selfie campaign
Tiger Beer removed its 84-year-old tiger icon, gave WWF $1M, and turned fans' selfies into artist-drawn tigers to fight the illegal tiger trade.
사례 읽기The 'You're Cooked' no-heat cookbook cuts NZ drunk-cooking — 44% drop, Global Grand Effie
FENZ gives drunk cooks a no-stove 'Cooked Book' — unattended cooking falls 44%, fires drop, Global Grand Effie
사례 읽기Mazda films one owner's 25-year farewell to her RX-7 — and wins its first Cannes Lion
Mazda's documentary follows an owner's final three days with her RX-7; the restored car lives on as a PR vehicle and the film wins Mazda's first Cannes Bronze.
사례 읽기Bradesco writes Brazilian dances into sheet music for the first time — Dancebook Brasil
Bradesco and Carlinhos de Jesus notate samba, frevo, toada and chula in Benesh score — a book sent to the Royal Academy of Dance.
사례 읽기Splatoon rethinks the shooter — Turf War is won by painting the map, not killing rivals
Nintendo's 2015 shooter changes the win condition: two teams of four win Turf War by covering the arena in ink, selling 1M copies in a month.
사례 읽기Dave's Hot Chicken's 2017 parking-lot pop-up — $900, night-only, sold out nightly
Four friends spent $900 on a fryer and ran a night-only hot chicken pop-up in an East Hollywood parking lot; the line made it a billion-dollar brand.
사례 읽기Copenhagen makes green actions currency — bike or clean up, get free kayaks and museums
In CopenPay's 2024 pilot, climate-friendly actions bought free kayaks, lunches and museum entry; 30,000+ joined, and the scheme went year-round in 2026.
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