Bing Dwen Dwen: a candied-hawthorn shell turns a panda into China's sellout mascot
Beijing 2022's panda mascot got its 'ice' from a tanghulu sugar shell; three years later restocks sold out in 30 minutes and resellers charged triple.
사례 읽기creatives.centerCASESTUDIES.CHAT 아카이브
다시 보게 만드는
아이디어.
창작물 뒤에 있는 이야기, 기획부터 영향까지 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트Untitled Goose Game casts the player as a horrible goose — 1M copies in three months
Players are a horrible goose with a to-do list of petty mischief; the joke game outsold Zelda on Switch and passed 1M copies in three months.
사례 읽기#FFFFFFT: the Tokyo store that sells only white T-shirts
A hobbyist found no white-T-shirt store anywhere, so he opened one: dozens of subtle variants, no online sales, weekend hours — and lines outside.
사례 읽기Kirin's Sakura Scan turns a beer can into a tree-health sensor — crowdsourced sakura data
Kirin's Harekaze beer lets anyone photograph a cherry tree and get an AI health check — turning hanami snaps into a nationwide conservation database.
사례 읽기Beauty Pie charges $10 a month so a $25 lipstick costs members $2.39
Marcia Kilgore sells beauty as a buyers' club: a $10 monthly fee unlocks $100 of factory-price cosmetics, while non-members pay the old $25 retail sticker.
사례 읽기JTBC's K-drama poster doubles as a drug-test kit — Gangnam crime drops 57.4%
A K-drama promo poster made from real drug-test strips: 27 detachable kits per poster, one drop detects narcotics in a minute — ADFEST 2024 Gold.
사례 읽기Jazz Is Dead's 'Played By Humans' gives human music a blockchain-backed 'organic' label
A free platform scans tracks for AI artifacts and stamps human music with a blockchain-backed 'Played By Humans' seal — like an 'organic' label for songs.
사례 읽기JWT and BMP invent the account planner: research gets a seat at the brief
Two London agencies invented the account planner in 1968: research moved inside the creative process, before the work, not after it.
사례 읽기Centivo's 'How Dare We' makes decency the B2B healthcare pitch
A health-plan startup flipped 'how dare you' into a defiant brand line and lifted awareness, search and site traffic in a category built on jargon.
사례 읽기Beneunder coins 'lightweight outdoor' — parasols to ~300 stores in one year
A seasonal parasol brand names a new category, 'lightweight outdoor', opens it with a solar-term anthem film, and nearly triples its stores in a year.
사례 읽기Tencent Charity's ¥1 'Little Friends Gallery' H5 raises ¥15M in a day from 5.8M donors
A WeChat H5 where ¥1 buys a digital painting by an artist with autism — zero promotion, 5.8M participants, ¥15M raised within a day.
사례 읽기Old Spice's 'Aidakhar' makes smelling good the coolest way to be a Kazakh man
Old Spice's satirical music video with Irina Kairatovna went viral — 80M+ views in three months, 125% sales lift, and Kazakhstan's first Spikes Grand Prix.
사례 읽기Lamborghini Fenomeno: a 29-unit 'design manifesto' wins Red Dot Best of the Best 2026
Lamborghini's 29-unit Fenomeno is a drivable design manifesto for Centro Stile's 20th year — freer than a production car, more real than a concept.
사례 읽기Killabyte: Spark's festival becomes one co-op boss fight — Spikes Gaming Grand Prix
Spark turns its first gaming festival into a live co-op game: every attendee's wristband deals damage to Byte, a 20-metre digital snake — and it beats Fortnite.
사례 읽기Kogi BBQ: Twitter becomes a roving taco truck's storefront — 2008
Roy Choi and Mark Manguera put Korean BBQ in taco shells and broadcast the truck's location on Twitter, drawing 300–800 people per stop.
사례 읽기Li-Ning 'Wudao' at NYFW, market cap up HK$2.7B
In Feb 2018, Li-Ning became first Chinese sports brand at NYFW with 'Wudao'; runway styles ranked top three.
사례 읽기Bookshop.org routes online book orders to local stores — $39M to independents
An online bookstore with no price war: every order is assigned to a chosen local shop, which keeps 30% of the cover price.
사례 읽기Specsavers turns misheard Rick Astley lyrics into a mass hearing test — Cannes Grand Prix
Golin got Rick Astley to re-record 'Never Gonna Give You Up' with the wrong lyrics people mishear — 20M plays in 8 hours and a 1,220% booking lift above target.
사례 읽기Kalapuri answers Prada with a book handmade by its Kolhapuri artisans — Black Elephant
After Prada showed Kolhapuri-look sandals, Kalapuri's artisans sent the house a handcrafted book of their craft — users up 48%.
사례 읽기Automattic: no office since 2005 — text-first distributed work scales to 1,700 staff
Automattic built the company around remote collaboration instead of an office: hire worldwide, work asynchronously in writing, and gather everyone once a year.
사례 읽기