Casa Marrazzo 1934's illustrated glass jars win Pentawards 2023 Diamond Best of Show
Auge Design screen-printed white household-object illustrations on Casa Marrazzo's jars, letting the sauce's color complete the picture — Pentawards Diamond.
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2,000 게시된 사례 · 정기 업데이트Doki Doki Literature Club! hides horror in a dating game, surpassing 1M downloads in 2017
A free romance visual novel is actually psychological horror that breaks the fourth wall, surpassing one million downloads in under three months.
사례 읽기2014: Pieter Levels commits to 12 startups in 12 months and ships all twelve
In 2014, with YouTube income falling, Levels pledged one launched startup per month for a year; most flopped, but Nomad List and Remote OK became his business.
사례 읽기Heinz x Absolut (2023): collab pasta sauce sells out, lifts range sales 52%
Heinz and Absolut make the UK's first vodka tomato pasta sauce and sell it in Absolut's 1980s ad style — 500M impressions, 52% range uplift.
사례 읽기Capsule Inn Osaka 1979: a sauna owner sells a sleeping pod instead of a room
Yukio Nakano, an Osaka sauna owner, opens the world's first capsule hotel in 1979 — a ¥1,600-a-night pod that invents a global lodging category
사례 읽기UN Women mails lawmakers a child bride's wedding invitation — MAD STARS Grand Prix
Children draw wedding invitations that reveal a child bride; lawmakers open them and pledge change — a $1,500 mailer that won Cannes and MAD STARS Grands Prix.
사례 읽기Supernote Manta: a paper-feel e-ink tablet you can take apart and repair yourself
The A5 X2 Manta ships with a tool-free back panel, swappable battery and upgradable motherboard — repairability built into a writing tablet.
사례 읽기Toyota's Five Whys: ask why again until the root cause, not the symptom, gets fixed
When machines kept failing, Taiichi Ohno had Toyota ask 'why' five times instead of swapping fuses — chasing each breakdown to a root cause that can't recur.
사례 읽기SoftBank's White Family ads make Dad a talking dog — Japan's serialized telecom hit
SoftBank explained phone plans through a surreal family whose father is a white dog — 130+ spots over six years, one of Japan's most-loved campaigns.
사례 읽기Mother Tongue rebuilt brass-craft brand P-TAL — two Kyoorius Blue Elephants
Punjab Thathera Art Legacy's rebrand took hand-beaten Indian metalware to 40+ countries, 150,000 customers and a $3M Series A — and won two Blue Elephants.
사례 읽기NZTA's Ghost Chips turns a drunk-driving dilemma into a national catchphrase
In NZTA's Legend spot, a young man's inner monologue about stopping a drunk mate driving made 'ghost chips' a national phrase — 1M+ YouTube views in two weeks.
사례 읽기WWF's stop-motion film lets real smoke swallow a girl's handcrafted world
For COP28, NOMINT shot WWF's stop-motion film with genuine smoke and 3D-printed puppets, so fossil-fuel emissions visibly swallow a child's world.
사례 읽기Shiseido makes each child's skin tone into a crayon
My Crayon Project used Shiseido skin science to turn diversity lessons into personalized crayons.
사례 읽기Goat Simulator: Coffee Stain turns a viral goat joke into a 2.5M-copy comedy hit
A joke physics sandbox about a goat wrecking a town, born from a prototype video, becomes a hit that recoups costs in minutes.
사례 읽기Auntie Anne's: a $6,000 market stall becomes a 558-store pretzel chain
Anne Beiler rented a farmers' market pretzel stand in 1988 on borrowed money; ten years later her franchise built on visible hand-rolling had 558 stores.
사례 읽기easypaisa insures the workers who install its billboards — Dubai Lynx 2025 Grand Prix
easypaisa gave the workers who install its billboards free medical and life insurance, turning each ad into a policy — Dubai Lynx 2025 Healthcare Grand Prix.
사례 읽기Volvo sells the XC40 like a phone plan — Care by Volvo, all-in at $600 a month
Volvo bundles the XC40 with insurance, maintenance and concierge in one flat monthly fee — ordered online like a phone plan, a new car every 24 months.
사례 읽기ASICS writes a paid 15-minute movement break into employment contracts — Silver Lion
ASICS turned its State of Mind research into the world's first employment contract clause for movement, then hired Succession's Brian Cox to sell it.
사례 읽기De'Longhi turns five coffee machines into tiny cafés — Cannes Industry Craft Grand Prix
With model-maker Simon Weisse, De'Longhi handcrafts five machines into miniature cafés — proving café-quality coffee belongs at home.
사례 읽기Atlassian's ShipIt: 24-hour quarterly hackathons since 2005 birthed Jira Service Desk
A 24-hour quarterly hackathon started by 14 developers in 2005 grew into a ~4,000-person global ritual — and produced Jira Service Desk.
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