BYD's 5-millionth NEV film praises rivals: 'Together, we are China's automobile'
At the world's first 5-million-NEV milestone, BYD's brand film honors every Chinese automaker; rivals reposted, calling it big-hearted.
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2,000 게시된 사례 · 정기 업데이트adidas asks what 'Typisch Deutsch' means and makes a pink jersey a record seller
adidas turned the 'typically German' cliché into a national conversation before EURO 2024 — and made the pink away jersey its best-seller ever.
사례 읽기SOS Oceano drains Brazil's flag of blue and green to make the ocean matter
Droga5 stripped blue and green from Brazil's flag for SOS Oceano — no blue, no green — then hand-printed phase two and won Print & Publishing Silver at Cannes.
사례 읽기NCT: SM's K-pop group with unlimited members, localizing itself city by city (2016)
SM made the group itself the brand: NCT had no member cap and city-based units — Seoul's NCT 127 later hit No. 3 on the Billboard 200.
사례 읽기To See in White: an art book paints artifacts' missing parts
He Ming's ink paintings of plaster-mended museum relics became an all-white book that paints absence itself — winning D&AD's only Graphic Design Yellow Pencil.
사례 읽기Battle Cats fakes a Black Friday heist: rejected cats 'steal' 100M cans of cat food
Instead of discounting cat food, PONOS let three rejected game characters 'hack' the brand and steal 100 million cans — and players voted one into the game.
사례 읽기Bridesmaid for Hire: Jen Glantz's Craigslist ad turns bridesmaid duty into a business
A tech copywriter tired of being everyone's bridesmaid rents herself out in packages — $300 to coach remotely, $1,000 to stand beside a stranger at the altar.
사례 읽기Bacon is Rain: a bacon brand records rain sounds using real bacon
Greenfield found that foley artists fake rain with frying bacon, so it built a free sound library of real sizzles — every download plants a tree.
사례 읽기Poker turns beer loyalty points into shopkeepers' retirement savings — Cannes Silver 2025
AB InBev's Poker let corner shops convert idle BEES beer-loyalty points into pension contributions via Colombia's Colpensiones — 10,000 joined in four months.
사례 읽기Copenhagen Capacity guarantees expat happiness with 'Life Quality Insurance'
A region short of skilled workers sells itself as an insurable promise: move for a job, and if life isn't better after a year, they help pay your way home.
사례 읽기Halliday's DigiWindow hides a private display in ordinary glasses — record Kickstarter
Instead of cameras or waveguides, Halliday's 35-gram glasses beam a private 3.5-inch screen into the wearer's eye — a record $3.3M Kickstarter.
사례 읽기HCL's 'Employees First, Customers Second' makes managers accountable to their teams
From 2005, HCL CEO Vineet Nayar inverted the pyramid: employees rated bosses, reviews were published internally, and management served people facing customers.
사례 읽기Cadbury's 'Eyebrows': two kids, one gesture, no dialogue, 4m views in three weeks
After a drumming gorilla and racing trucks, Cadbury's third film put two children alone in a photo studio and let them dance using nothing but their eyebrows.
사례 읽기Funassyi: the unofficial pear fairy that outgrew Japan's official mascot system
Funabashi refused to endorse its pear fairy mascot; rejected, it won a national character vote and became a household name no official rulebook could restrain.
사례 읽기World Toilet Organization gives sanitation a birthday — UN adopts 19 November (2013)
Singapore's Jack Sim brands sanitation's taboo as a birthday: his 2001 'World Toilet Day' becomes a UN observance in 2013, with humor carrying the message.
사례 읽기Senna's Cut: Netflix's six-hour biopic, compressed into the 1:21.314 Monaco lap
Monks cut Netflix's six-hour Senna biopic into 1:21.314 — the exact time of his 1990 Monaco record lap — winning El Ojo Local's Best Idea of Argentina.
사례 읽기Holiland's all-pink Nanjing store turns a 28-year-old bakery into a design brand
Holiland followed its sci-fi Shanghai Lab with an all-pink 'seed nursery' store in Nanjing — one store, one design, one theme, one product line.
사례 읽기Netflix turns Its What's Inside into an AI game where friends swap faces
For its body-swap thriller, Netflix launched an AI web game where friends trade faces and voices on a video call and try to guess who is who.
사례 읽기Buckshot Roulette: a $1 side project becomes a 4-million-copy horror hit
Solo dev Mike Klubnika sold micro-horror Buckshot Roulette for about $1; it passed 4 million copies in under a year on Steam.
사례 읽기Haval names its new SUV 'Dargo' after a 32,525-vote netizen poll
Great Wall Motors (长城汽车) let internet users name its B06 SUV, then kept the joke winner, 'Haval Dargo' (大狗), making an un-corporate name the launch itself.
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