Argos used AI emotion-tracking to free Britain from the 'greige algorithm'
Ogilvy UK filmed families whose emotional responses to hundreds of Argos products — tracked by AI — decided their home makeover, away from grey.
사례 읽기creatives.centerCASESTUDIES.CHAT 아카이브
다시 보게 만드는
아이디어.
창작물 뒤에 있는 이야기, 기획부터 영향까지 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
최신 사례
300 최근 사례 · 정기 업데이트WWF's happy wildlife posters tested in the top 1% of charity ads ever
System1 scored WWF's 'Prescription for Nature' woodland OOH 5 stars — top 1% of charity ads tested — with 71% fast fluency against an OOH norm of 43%.
사례 읽기Tesco Mobile blew up the dreaded bill envelope to promise frozen prices
BBH's OOH turned the white envelope into a 'p.s.' twist — prices frozen with Clubcard while rivals prepared Q1 CPI hikes.
사례 읽기Saudi Tourism cast a lone woman traveler in a Dune-scale film to open the country
BETC Havas' global film 'Saudi Odyssey', directed by Antoine Bardou-Jacquet, follows a woman traveling alone through the kingdom.
사례 읽기Revolut let Paris fans shoot hoops for NBA prizes, with extra seconds for members
At NBA Paris, Seed built Revolut a premium arcade: 15 seconds to sink three hoops for prizes — five more seconds if you're a Revolut member.
사례 읽기Renault India repositioned the KWID as an 'ally in adventure' with Ranbir Kapoor
L&K Saatchi & Saatchi's integrated campaign had brand ambassador Ranbir Kapoor surprise KWID customers, backed by an elephant TVC for the feature-loaded update.
사례 읽기Prudential made six couples stare at each other for four minutes
FCB's first work for Prudential Asia used Arthur Aron's four-minute eye-contact study to make six Singapore couples' reconnection an insurance ad.
사례 읽기PIA apologised after its plane-over-Paris return ad was read as echoing 9/11
PIA marked its first Paris flight after the EU ban lift with a plane aimed at the Eiffel Tower; the ad drew 9/11 comparisons and an apology.
사례 읽기Optus built one looping set to make data-free streaming feel infinite
Emotive's 2016 Optus spot followed a teen through movie-trope rooms on a motion-control rig, each scene ending where it began to mimic endless streaming.
사례 읽기Julie's bet SG$1M on its first rebrand in 35 years and braced for the backlash (interview)
Julie's rebranded with Superunion after 35 years despite fans saying leave the logo be; its director says backlash means you're doing something right.
사례 읽기Good Kids put the Jeep Wrangler deep off-trail: 'The Road Ends. You Don't.'
The 2022 Wrangler campaign photographed the SUV in dense forest with no trail in sight, drawing the line between real off-roaders and lifestyle-SUV pretenders.
사례 읽기Honda's Super-N launch film revealed its city EV as a tiny 'FUNsize' replica
Pablo's film wound a perfect miniature of Honda's Super-N through the city on a purple track — practical miniatures plus CGI, scored to UK garage.
사례 읽기Weave's Wild Isle gin label only finishes the story after dark
For the sixth Distiller Series release, Weave drew Great Barrier Island's rainforest and ocean in a custom illustration that glows in the dark.
사례 읽기End Kids Cancer turned childhood milestone numbers into neuroblastoma statistics
RPA and Picture North tucked neuroblastoma statistics into blocks, height charts and birthday candles for the parent-founded charity's 'By the Numbers' film.
사례 읽기Eden Project built a plant-covered emergency exit sign to prescribe 17 minutes of nature
For its 25th anniversary Eden Project and ARK rebuilt the fire-exit pictogram as a living plant sign at Canary Wharf: swap screen time for greentime.
사례 읽기Cacau Park's flying theater will spray seven scents as you soar over cacao
The Brogent-built 'Voo de Tikal' flying theater, opening December 2027, pairs motion and a concave screen with real-time scent release — a Latin America first.
사례 읽기Butterkist colour-coded its popcorn range to escape the 'sea of red' on shelf
Chilli UK's 2017 rebrand gave each Butterkist flavour its own colour, a hand-drawn wordmark and popping-corn type to end shelf confusion.
사례 읽기Asian Paints' Raksha Bandhan film made a brother's spray-painted memory box the gift
Kinnect's 'First Roommates' film for Asian Paints had a brother keep his sister's place with an ezyCR8 memory box — siblings as a home's first roommates.
사례 읽기Air NZ flew a 787 to draw a giant kiwi, tracked live on dentsu's billboards
For a Koru Care charity flight, dentsu's D4 turned live flight data into real-time billboard creative as the plane traced a kiwi over two and a half hours.
사례 읽기Adani Realty traced Ganesha's clay from artisan's hands to your doorstep
Its Ganesh Chaturthi film, with 22feet, follows Shadu Mati from the sculptor's hands to the homecoming idol, set to the refrain 'Yeh mitti, mitti nahi.'
사례 읽기