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For KFC Thailand's 40th anniversary, a surreal film turns everything — girlfriend, scooter, city — into cake except the fried chicken, which stays the hero.
사례 읽기Living Mart gave each Coke Zero can an AI-made personality, turning sampling into a two-week encounter people queued to film.
사례 읽기Too poor for a metro, 1970s Curitiba gave buses exclusive lanes, level-boarding tube stations and one flat fare — inventing BRT, now copied worldwide.
사례 읽기Nissin's 'Hungry Days' films reimagine Kiki, Heidi and One Piece's Luffy as modern high-schoolers, hiding its Cup Noodle until each story's emotional peak
사례 읽기Stromer integrated a 180 km battery so seamlessly that the ST5's aluminium frame reads as a small motorcycle, winning Red Dot: Best of the Best 2024.
사례 읽기A Swedish side project drops players into random Street View and scores guesses by distance, turning the photographed world into a game.
사례 읽기Noriki and Misa Tamura wanted a food stand in Vancouver but bylaws allowed hot dogs — so they made Japanese-style hot dogs and grew a chain.
사례 읽기Neymar hid as products inside Call of Duty's Prop Hunt; faster finds meant bigger discounts — 180K live viewers, $1.3M sales, a Cannes Grand Prix.
사례 읽기The Blender Foundation makes CC-licensed animated shorts with its own free software — each film stress-tests the tool and funds development via DVD pre-sales.
사례 읽기Each chair is a child missing school for mental-health reasons; on Parliament's opening day, the silence made the national news.
사례 읽기Finnish brand Vuokkoset sells a tampon packed 'FOR MEN' that wraps into 'FOR MENSTRUATION', then de-genders its whole line — news in 89 countries.
사례 읽기A volunteer group jokes testing tutorials into Google's bathrooms — a year later ~500 stalls worldwide, and the flyers are still running 20 years on.
사례 읽기For the Year of the Dragon, Apple's 15-minute fantasy about a girl who can become anyone doubles as an invisible demo of iPhone filmmaking.
사례 읽기Restel turned a Burger King into a rentable 15-person sauna, localizing fast food through Finland's favorite ritual.
사례 읽기Trondheim's 1993 Trampe pushed cyclists up the steep Brubakken hill without dismounting — the world's first bike lift, still carrying 20–30k riders a year.
사례 읽기A musician's podcast asks artists to take one song apart track by track; six years later it is a Netflix series.
사례 읽기Netflix's 2019 ident swap: white background out, black in, and the N bursts into neon bands — the lights-dimming moment before its originals.
사례 읽기Every mission feeds a shared Galactic War steered by a human Game Master, so a lost planet or a rescued hospital becomes a legend the community keeps telling.
사례 읽기One year, fourteen trades, from a red paperclip to a two-storey farmhouse - a Canadian blogger turned barter into a global media franchise.
사례 읽기Lay's and Leo Burnett turn PepsiCo's contract-farming data into Smart Farm: satellite + AI alerts on farmers' phones that save crops from climate-driven losses.
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