Hornbach films a life in one-square-meter rooms — Cannes Film Craft Grand Prix 2024
Facing shrinking homes, German DIY chain Hornbach films a man living entirely in one-square-meter rooms, built as real sets — a Film Craft Grand Prix.
사례 읽기creatives.centerCASESTUDIES.CHAT 아카이브
다시 보게 만드는
아이디어.
창작물 뒤에 있는 이야기, 기획부터 영향까지 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트The Bundesliga refreshed its brand five times in 15 years — one player icon, new skin
DFL's Markert and Mutabor's Paravicini trace the league's design evolution from glossy 3D to a tactile, AI-assisted system synced to media contracts.
사례 읽기Inside Out: JR turns his TED Prize wish into world's largest participatory art project
Winning the 2011 TED Prize, JR let anyone upload a portrait, get a giant poster by mail, and paste it in public — 500,000+ joined in 152 countries.
사례 읽기Welcome to Night Vale turns cosmic horror into mundane radio news — a fiction-podcast hit
Two theatre writers frame a desert town's supernatural events as routine radio news — and create a fiction-podcast institution.
사례 읽기Marazzi's Terramater tiles turn a 1974 patent into Red Dot Best of the Best 2025
Marazzi revived its 50-year-old single-firing patent with red clay and 60% recycled content — and won Red Dot's top product-design prize.
사례 읽기QuakeWorld: Carmack makes 300 ms dial-up multiplayer feel like single player
Rearchitecting Quake for modem links, Carmack cut server turnaround below 4 ms and let each client predict its own movement.
사례 읽기Airbnb sold $40 cereal to raise $30k; YC invested.
Rejected and in debt, Airbnb sold 1,000 $40 cereal boxes; Graham saw proof they could persuade strangers.
사례 읽기SBS makes an ad only it can air — full-frontal nudity proves 'We Go There', Spikes GP
SBS's 50th-birthday ad is too explicit for any other network — only SBS can air it, and that exclusivity is the point; a PG version ran elsewhere.
사례 읽기TOMS ties a donated pair to every purchase — One for One becomes the model
Every pair bought triggers a pair given away — giving is priced into the product, not a separate charity.
사례 읽기LALCEC ambushes press conferences with one prostate-cancer question — Cannes PR Gold
LALCEC had journalists end big interviews with 'Have you had your annual prostate exam yet?' — prostate check-up appointments rose 31%.
사례 읽기Babyshop's double-sided pencils turn colouring time into a colour-blindness test
One pencil end shows colours as seen, the other as colour-blind kids see them; mismatches while colouring flag the condition — 30,000 sets reached schools.
사례 읽기Morning Star runs a tomato giant with no managers — colleague letters replace bosses
Tomato giant with no bosses, titles or promotions: every employee negotiates a Colleague Letter of Understanding with peers and is paid by elected committees.
사례 읽기Cheetos turns snack dust into comedy — 1.5B impressions, AAF Best of Show
99% of people snack with their dominant hand, so Cheetos built comedy around the 'other hand' — films, OOH stunts and a wonky font drawn with the wrong hand.
사례 읽기Cadbury redrew its founder's family signature for its first identity overhaul in 50 years
Bulletproof rebuilt Cadbury's identity from the Bournville archives — a lighter cursive wordmark and a Glass and a Half with a chocolate chunk inside it.
사례 읽기Copenhagen puts a ski slope on a waste incinerator — CopenHill opens in 2019
Copenhagen's ARC turned its new waste-to-energy plant into a playground — a 450m ski slope, hiking trail and climbing wall on a working incinerator.
사례 읽기Xiaohongshu (小红书) makes strangers acquaintances at a 33-room festival
China's Xiaohongshu (小红书) filled a 1,100 m² Shanghai air-raid shelter with 33 'xx我熟' interest rooms, inviting strangers with real sweet potatoes in steamers.
사례 읽기Retina: Tobias Frere-Jones' notched typeface packed more stock listings into the WSJ
For The Wall Street Journal, Frere-Jones built Retina with ink-trap notches so 5.5-point stock tables stayed legible on newsprint.
사례 읽기Rocket League makes car soccer a sport — 14M downloads and $70M in year one
Psyonix strips a 2008 cult game down to one universal idea — rocket cars playing soccer — and 14 million people download it in a year.
사례 읽기The Tech Guy: a shy trader's second-hand tech stall in Tavistock grows into a shop
A shy trader opened a Friday stall selling repaired, nostalgic tech; a year later he had a shop, a national final and a calmer self.
사례 읽기adidas Japan runs a full Tokyo marathon with zero red lights — ADFEST 2018 Grande
Analyzing Tokyo's 15,772 traffic-light cycles, adidas designs a 42.195km marathon where runners never stop — 30 runners pass 96 signals, ADFEST 2018 Grande.
사례 읽기