2D Boy drops World of Goo's $20 price for a week and gets 57,000 sales
For World of Goo's first birthday, two-man studio 2D Boy let buyers name the price — 57,000 copies sold in a week at a $2.03 average.
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2,000 게시된 사례 · 정기 업데이트KitKat turns a 12-tonne chocolate theft into a global detective hunt — PR Grand Prix
After thieves steal 413,793 KitKat bars, KitKat launches a public Stolen KitKat Tracker, turning millions into chocolate detectives and owning Easter.
사례 읽기o2 HomeBox 4 turns home routers into sustainable objects — Red Dot Best of the Best 2026
o2's router is built as a lasting object: single-material recycled shell, visible cooling, braille labels, rental model — Red Dot Best of the Best 2026.
사례 읽기ING rebuilds its bank around Spotify-style squads — 3,500 HQ staff, everyone reapplies
A profitable bank tore out its hierarchy anyway: departments became squads and tribes, all 3,500 HQ staff reapplied for their jobs, releases sped up tenfold.
사례 읽기Cook Do turns a newspaper page into lettuce-wrapping paper — Spikes Media Grand Prix
Ajinomoto prints a full-page face in a Nagano newspaper and tells readers to wrap lettuce in it: the preservation trick and the ad become the same act.
사례 읽기Sizzler revives its steakhouse past as a modern heritage identity
Sizzler's rebrand rebuilt the chain from archived logos, mascots and service details instead of hiding its retro baggage.
사례 읽기Crisis Text Line rebuilt the crisis hotline as an anonymous text conversation
When teenagers texted their own crises to her nonprofit, Nancy Lublin built a free 24/7 text line staffed by volunteers — now a model in three countries.
사례 읽기Super Girl lets all of China vote by SMS — a reported 400M watch the 2005 final
Hunan TV's open-audition, viewer-voted singing contest becomes China's biggest TV event — 8M SMS votes, Mengniu's brand baked into the show's name
사례 읽기Botito's recycled-plastic toy robot ships in a bin-shaped pulp pack — Pentawards Gold
Tridimage packed Botito, a toy robot built from recovered plastic, in a waste-bin-shaped 100% recycled paper-pulp box that teaches circularity.
사례 읽기Hi-Fi Rush syncs the whole world to the beat — rhythm action that isn't a rhythm game
A horror studio made a cel-shaded action game where world, combat and cutscenes all land on the beat — and shadow-dropped it at its own reveal.
사례 읽기Jollibee: a Quezon City ice cream parlor that beat McDonald's at home
After McDonald's entered the Philippines in 1981, ice-cream-parlor-turned-burger-chain Jollibee beat it with sweet Jolly Spaghetti and garlicky Chickenjoy.
사례 읽기Tiffany mapped the endangered seas that match its trademarked '1837 Blue'
L&C and Pantone map endangered seas whose blues match Tiffany's exclusive '1837 Blue', turning the brand's most guarded asset into an ocean-protection platform.
사례 읽기Fortnite's $10 Battle Pass makes paying feel like playing — the format the industry copied
Epic's December 2017 Battle Pass: pay $10 once per season, earn tiers of cosmetics by playing — Fortnite took in $296M in April 2018 alone
사례 읽기Whiskas turns its missing pack cat into a national lost-pet locator — 124 cats saved
A supply change briefly removed the cat from Kazakhstan's Whiskas packs; the brand said it had 'run away' and gave its media to a real lost-pet locator.
사례 읽기Samsung's Touchable Ink turns home printers into braille printers — 3 Spikes Grand Prix
Heat-reactive ink turns any home printer into a braille printer — 3 Grand Prix at Spikes Asia.
사례 읽기Intuit's Follow-Me-Home: engineers watch real customers use the product at home
Scott Cook followed Quicken buyers home to watch setup; Follow-Me-Home visits became Intuit's company-wide habit and the core of Design for Delight.
사례 읽기Apple's '1984' Super Bowl ad airs once — $3.5M in Mac sales, an Ad Age all-time great
A 60-second Orwellian film introduced the Macintosh, aired nationally exactly once — and claimed $3.5M in Mac sales, later Ad Age's greatest commercial.
사례 읽기TM lets Malaysians sing 'Gemuruh' in languages they do not speak
My Anthem used AI voice and lip-sync tools so Malaysians could perform one unity song across 17 languages and dialects.
사례 읽기St John Ambulance's The Chokeables teaches parents to save a choking baby — 6.4M views
Cute animated choking hazards voiced by UK stars teach back blows in 40 seconds — 32 lives credited to the film within two months.
사례 읽기Tokyo Metro's 'Find my Tokyo': ten years of selling doorways, not trains
A transit campaign that sells discovery instead of speed — 180 stations, celebrity 'challenge' videos, running since FY2015
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