Every case

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• Malibu turns Tom Daley's knitting into 'Don't Drink and Dive' water-safety wear2024
• Lidlize turns any object into a Lidl product; the most-liked one gets made and sold2024
• Just Eat lets UK users fund a homeless person's meal instead of their own takeaway2024
• Frank's RedHot puts its sauce on every food advertised in the 2024 Super Bowl2024
• FounderType's Yuekai family fuses Kai and Hei strokes to make Chinese reading type2024
• EBM plays Pakistan's anthem with verses removed to show the children who can't read2024
• Dark Arts Coffee makes every box collectible with a unique card in a window2024
• Anno 117 answers fans' 15-year Roman request through a town crier who joins the game2024
• adidas turns Stockholm's digital billboards into race checkpoints for runners2024
• A24's AAA24 relaunch puts a ticket to every new film inside one monthly membership2024
• triple j rebranded with a typeface that changes with whatever music is playing2024
• Nike turns the Centre Pompidou into a museum-scale stage where sport becomes art2024
• Lidl secretly hosts Dublin's Paul Mescal lookalike contest, then reveals itself2024
• Kunst am Buch makes Hans Burkhardt's archive boxes the design of its digital library2024
• Ford's SupportBelt: the first U.S. automaker seat belt accessory for mastectomy recovery2024
• Facebook Marketplace lists genuinely haunted items to prove anything can be found there2024
• Birkenstock turns its 250-year archive into a 688-page book and digital encyclopedia2016–2024
• Wako rebuilds its Ginza basement as a TIME THEATRE of Japanese craft and seasons2024
• Sephora turns makeup control into an early-warning film about abuse2024
• Savlon turns hip-hop's 'handrub' dance into a handwashing move2023–2024
• RC Cola restages the Filipino film classic Himala to sell its big-value Mega bottle2024
• New York City FC's Five Borough Bond builds its identity out of the city itself2024
• Naked gives the hunger-thirst feeling a name — 'thungry' — and makes itself the answer2024
• Mizani turns slave-era braid maps into portraits backing Puerto Rico's hair law2024
• Metrograph cinema launches The Metrograph, a biannual print magazine for film culture2024
• McDonald's UK relaunches the McRib with a fake 'accidental' push — 500k sold day one2024
• Masa Madre photographs fresh bread as if it grows on trees2024
• Knorr mods vegetables into powerful in-game items across top video games2024
• JPMorgan Chase builds 38 statues from legal paperwork to push Clean Slate laws2024
• HP's 'Wrong Kind of Busy' satirizes office busywork and casts the AI PC as the cure2024
• Hato Hone St John builds a 160-LED Station of Light — NZ$3.8M appeal2024
• Gong Awards 2024 launches entries with Metal Combat, a playable arcade game2024
• F.A.Z. makes a 102-year-old Holocaust survivor the 100th 'brilliant mind' of its ads2024
• Cartier stages its Watches & Wonders booth as five magic worlds for its collections2024
• Canon makes a photography exhibition you feel, not see — World Unseen2024
• Burger King Brazil 'buys' votes with fries to get citizens to the polls2024
• Air Up answers a new way to taste with a big, playful brand voice2023–2024
• Iris's nodoca replaces the nasal swab with an AI throat camera — ACC 2024 double GP2022–2024
• UN Foundation turns the Summit of the Future into a creator-led live stream for youth2024
• Private White V.C. extends a Lowry painting with its coats — its best-selling launch2024
• Nescafé's '80 Degrees' turns the 80°C brew recommendation into a global ritual2024
• Marvis' 'Marvel Your Routine' paints a world inside every toothpaste flavor2024
• Jack Daniel's Metal Eye Test quizzes festival fans on logos of fake metal bands2024
• Foreign Friends turns wine bottles into letters and stamps to open a male-coded category2024
• Corona shot the 2024 eclipse as the lime slice its beer visual was missing2024
• ALDI Gaming wins over anime fans with 'Into the ALDIverse', made by a Japanese studio2024
• AGO's Art Rate Monitor turns a visitor's heartbeat into a shareable art persona2024
• 2degrees airs the world's first fully vertical rugby final live on TikTok2024
• Supercell Squad Up casts five global stars as Squad Busters characters in a launch film2024
• LG Menopause Mode: smartwatch detects hot flashes and the air conditioner cools the room2024
• H&M rebuilt search as its digital high street and doubled its SEO revenue target2018–2024
• Dunkin' wins the iced-coffee shake debate and reverses its declining Iced sales2023–2024
• Carrd: one solo dev's one-page site builder quietly grows to $1M+ ARR2016–2024
• Helldivers 2 turns its live war into a story the whole community writes together2024
• Rip Curl Virtual Pro turns logged GPS surfs into the world's first virtual surf comp2023–2024
• Yorkshire Tea's 'Where Everything's Done Proper' took it from #3 to the UK's #1 tea brand2017–2024
• GuineaLoft rebuilds the guinea-pig cage around disposable cleaning2022–2024
• Yili's YouSuanRu turns the Chen Luyu–Paris logo meme into a 'lookalike ambassador'2024
• Teenage Engineering TP-7: a motorized reel turns voice notes into something you can grab2023–2024
• Insta360 Flow Pro brings AI subject tracking into the iPhone's native camera app2024
• Taco Bell brings back Mexican Pizza by letting Doja Cat troll it for a year2022–2024
• Snickers clones José Mourinho in AI so fans can roast each other's own goals2024
• The Wall Street Journal blanks its own pages to mark Gershkovich's year in detention2024
• Dove's 'Beauty Never Gets Old' makes women 60+ the stars of its 67-year-old Beauty Bar2024
• Startup Funding Simulator turns opaque SAFE math into a visual dilution sandbox2024
• Skyvern lets vision LLMs read any website and automate it without XPath scripts2024
• Sit. gives the web its opposite: a timer whose only action is to do nothing2024
• Secret Llama runs Llama 3 in-browser via WebGPU so no chat data ever leaves your machine2024
• OpenAlternative launches a two-day directory of open-source tools curated for longevity2024
• Nino answers app chaos: 18 office apps rebuilt on one database and UI, saved offline-first2023–2024
• Murex Robotics shrinks a five-port Ethernet switch to 45×42 mm, then open-sources it2024
• DN$ ships a working ad-supported DNS resolver as an April Fools' satire of startup hype2024
• Velofuso: solo-designed gear-pump espresso machine and cylindrical-burr grinder2024
• Simon Willison produced 14 single-purpose apps in a week by prompting Claude Artifacts2024
• Mutable.ai leapfrogs vector RAG with a generated 'language map' wiki of each codebase2023–2024
• InstantDB: a client-side relational database that makes every query multiplayer2021–2024
• Volkswagen NZ gives away open-source plans to turn Kombis electric — 2,000 downloads2023–2024
• IBM designs Quantum System Two as a modular 'chandelier' — Red Dot Best of the Best 20242021–2024
• Deutsche Telekom's AI-aged 'Ella' warns parents — #ShareWithCare, 2 Cannes Golds2023–2024
• UFO 50 ships fifty games as one fictional studio's 8-bit catalogue — indie landmark2016–2024
• The Plucky Squire: a storybook hero who leaps from 2D pages into a 3D world2019–2024
• IKEA's 'Sleepfluencers': sleepers' own window blinds become free street ads2024
• Ruh Fighting fakes a men-vs-women MMA bout to expose domestic violence2023–2024
• McDonald's makes anime's fake WcDonald's real — with sauce, manga and anime shorts2024
• AT&T Business puts The Office cast in charge of a startup — a Rainn Wilson talking pillow2024
• Dentsu Creative China turns Alzheimer's clock-drawing tests into 'Lost in Time' clocks2023–2024
• Nest Learning Thermostat (4th gen): radar presence plus an AI that asks first (2024)2024
• Bose Ultra Open Earbuds: audio as an ear cuff you wear all day (2024)2024
• Coke Studio PH spins Zoetrope vinyl so its music can be seen as well as heard2024
• OMNI proves its wheelchair scooter by making riders Uber Eats couriers in Paris2024
• Café Joyeux's '47': a stop-motion first-job story made with its community2024
• UltraTech turns its logo into an AI+AR home-building expert — 'UltraTech Se Poocho'2024
• The Body Shop prints Braille store signage so blind shoppers can find categories alone2023–2024
• ITC Savlon prints Braille on bottles so India's blind can self-treat wounds2018–2024
• Pineapple mocks insurance on 106 honest billboards — Grand Effie SA, triple-digit growth2023–2024
• PlayStation Portal (2023): a dualsense split around a screen — a dumb window that sold out2023–2024
• Brahma's answer to Carnival phone-loss: a free dumbphone you are happy to lose2024
• LG Comfort Kit: bolt-on accessibility for household appliances — IDEA 2024 Gold2024
• Kohler Loope: a luxury-grade waterless toilet for informal settlements — iF Gold 20242023–2024
• Franke Mytico: a full-auto espresso machine dressed as the Italian classic — iF Gold 20242023–2024
• Wendy's plants offers inside the app-delete gesture so uninstallers order instead2023–2024
• Heineken makes 'bar experience' a hiring credential to refill bars' empty chairs2023–2024
• 7-Eleven turns Ja'Marr Chase's 'always open' outburst into a 48-hour merch line2023–2024
• Wimbledon's 2024 launch film 'Hype' puts you inside Centre Court in POV2024
• UNDP's Weather Kids: children forecast the 2050 weather to make climate change personal2024
• Orange fakes men's football highlights — the stars were women all along2023–2024
• Uber Eats turns horror-film quotes into promo codes — 44% new users, WARC Grand Prix2024
• Foodbag turns humblebragging into a campaign voice — beats every KPI, Gold Effie2024
• Bunkitsu (2018): Tokyo bookstore charges admission, sells hours not books2018–2024
• adidas makes race number 321 a symbol — all six major marathons reserve it2022–2024
• Unipads grows crops with menstrual-blood compost to end a Gujarat kitchen taboo2023–2024
• Crunching chips expose a lying worker in Sushinoko's ACC-winning radio comedy2024
• Stanley answers a cup that survived a car fire — response lifts Quencher sales 275%2023–2024
• Meituan's 'i-people buy iPhones' films lift Apple sales 572% on the app2024
• Home Box's 'The Hidden Room': a furniture range for domestic workers' tiny rooms2022–2024
• Coors keeps the dead-pixel square Ohtani made — its replica can sells out in 24h2023–2024
• Claritin's DiversiTree plants 200,000 female trees and cuts pollen 25% in one year2023–2024
• Chagee's 'Cheers, Friends' bill pairs taste-mates; 5.3M vouchers in 7 days2024
• Budget Insurance's 'Bad Advice' radio comedy wins Loeries 2023 Grand Prix2023–2024
• R U OK? Day brands one question into Australia's national suicide-prevention ritual2009–2024
• CaloriMate's art-school exam film wins a 4th straight ACC Film Grand Prix2023–2024
• GeoGuessr turns Google Street View into the game board — 60M players, a World Cup2013–2024
• Daiso turns a street stall into the ¥100 shop — everything priced the same1972–2024
• Vuokkoset's Tampon for Men makes period care gender-neutral — Eurobest 2024 PR Grand Prix2023–2024
• Renault's Plug Inn turns private home chargers into a national EV network2022–2024
• Flamin' Hot turns a poker face challenge into a live stream — 46M views, Grand Effie2024
• Colgate lets a million unique smiles replace its logo — 'A Million Logos'2023–2024
• Heinz turns Deadpool & Wolverine into ketchup and mustard — Media Gold2024
• The Last Bookstore turns a dead LA bank into an Instagram-famous book labyrinth2005–2024
• Kundal's Pink Glove turns Korea's bathhouse scrub mitt into a breast self-exam guide2023–2024
• Gotland crowns its ugliest lawn to save water — the joke goes global2022–2024
• Five Star Chicken becomes the brand that connects generations — Gen Z share up 93%2021–2024
• DHL really delivers a parcel 'yesterday' — Tokyo to LA across the date line2024
• City Nature Challenge: LA vs SF photo rivalry grows into a 690-city wildlife census2016–2024
• Scrub Daddy: smiley sponge that firms up in cold water — from 3M 'scrap' to a $220M brand2008–2024
• Sabina Braless comedy makes breast comfort a family matter — 3M views in 2 days2024
• JR Group's 'My Japan Railway' turns 150 years into a digital stamp rally — 12 Grand Prix2022–2024
• McDonald's Japan's Yoru Mac anime — six films, global buzz, ACC 2024 Grand Prix2023–2024
• McDonald's Japan turns a cult radio show into in-store nights — ACC 2024 Media Grand Prix2024
• McDonald's France pulls its Curry sauce after Stephen Curry beats France — Eurobest GP2024
• Game Science's Black Myth: Wukong bets China can build a AAA hit — 10M copies in 3 days2020–2024
• Darty's 'Long-Lasting Reviews' wait a year before judging products — Eurobest GP2023–2024
• Burger King Japan crowdsources store sites — 12 new stores, ACC 2024 Grand Prix2024
• Beeper Mini (2023): a from-scratch Android client that speaks Apple's iMessage directly2023–2024
• TinyPod turns an Apple Watch into an iPod-style pocket device — a $79 scroll-wheel case2024
• Skittles apologizes to 130,880 lime fans individually — Lime returns, sales +7.4%2022–2024
• Skibidi Toilet: a dialogue-free war epic made from game assets takes over YouTube2023–2024
• Johnnie Walker's 'Errata at 88' restores Alaíde Costa to Bossa Nova history — Cannes GP2023–2024
• IKEA Spain's 'Trapped in the '90s' reality show sells newness — new-product sales +169%2021–2024
• 'Til It's Done': the Matildas' rallying cry fills stadiums, wins APAC Grand Effie2023–2024
• Child Focus turns a sexting victim's old phone into an audio petition — Epica Grand Prix2023–2024
• Burger King's Whopper Tattoo turns skin into a scannable coupon — 208% sales lift2024
• Yellow Canteen: Dulux paints canteens yellow to repel flies — D&AD 2024 Yellow Pencil2023–2024
• Sweden mails every household 'If Crisis or War Comes' — 4.8M kept and read2017-2024
• Solo Stove's 'Snoop Goes Smokeless' tricks the internet — Webby People's Voice 20242023–2024
• PlayStation Access (2023): a modular controller kit each player assembles for themselves2023–2024
• Nintendo Music (2024): a game-soundtrack app that loops tracks and hides spoilers2024
• McDonald's Sweden's 'Big Enough' platform turns scale into virtue — sales +26%2018–2024
• Inside Out: JR turns his TED Prize wish into world's largest participatory art project2011–2024
• Huawei Mate XT (2024): the world's first tri-fold phone unfolds into a 10.2-inch tablet2024
• HoverAir X1: a controller-free selfie drone that launches from and lands in your palm2023–2024
• Google and Lupe Fiasco build TextFX, AI wordplay tools — Webby Award 20242023–2024
• Google's Guided Frame coaches blind users to frame a selfie — then shoots it2022–2024
• Bunnings rebrands as Bluey's Hammerbarn for February — 312% foot traffic, D&AD Pencil2024
• The Battle Cats turns its Cat God into a real player helpline — ADC 104 Best of Gaming2024
• Backbone Branding's unHide packs discovery into a magnifier — Pentawards 2024 Platinum2024
• Tulipán sells sex as economic stimulus — Spring Day discount platform wins Gran Ojo PR2024
• Netflix turns Shakeela's 'Driving School' slang into sex education — Abby 2024 Grand Prix2023–2024
• McDonald's China's McNugget-and-fries walkie-talkies sell out 500,000 pairs in a day2024
• Mint Design turns Matisse's Journey into a travel-case DIY kit — Pentawards 2024 Platinum2023–2024
• IKEA turns its showroom ads into flooded rooms to rally donations — MAD STARS 2025 Gold2024
• Heineken and Bodega launch a no-apps 'Boring Phone' to save nights out — One Show Gold2024
• Floward's 'The Mobster' turns movie villains into softies — Cannes Silver 20242024
• Eurofarma's Scrolling Therapy turns feed-scrolling into Parkinson's facial exercise2023–2024
• Dulux paints school canteens yellow — flies hate it, 5,000+ kids benefit2023–2024
• Atacama Fashion Week holds a runway in the world's largest clothing dump — El Ojo golds2024
• Apple Logic Pro 11's Session Players: an AI backing band that follows your chords (2024)2024
• Times of India's 'Seal Alarm' turns opening a plastic bottle into twisting a seal's neck2023–2024
• ShipFast: a $199 Next.js boilerplate makes $250K in five months for one dev2023–2024
• Rabbit R1 (2024): a $199 orange gadget betting on app-free AI sells 10,000 in a day2024
• New Balance leaks São Paulo's 2024 jersey as a 1.2 TB photo no one can download2024
• Neeman's shouts a phrase to trigger phone ads — Abby 2025 Audio Grand Prix2024
• Mudra Band: a wristband that reads neural signals to control Apple Watch — shipped 20232023–2024
• HONOKA's TATAMI ReFAB turns waste tatami into 3D-printed furniture2023–2024
• Dramamine retires the barf bag it made obsolete — Cannes Health Grand Prix2024
• Daylight DC1: the 60fps paper-like 'calm computer' that sold out its first 5,0002018–2024
• Brilliant Labs Frame: $349 open-source AI glasses — normal-looking, hackable, in demand2024
• Sonos Ace (2024): press-and-hold headphones steal your soundbar's TV audio2024
• Parker gives its dead writers' voices back with AI — 'Signature Sounds', Loeries 2024 Gold2024
• McDonald's UAE swaps fine-dining bills for a free 'After-Dinner Dinner' — Loeries 20242024
• Kameya Yoshinaga makes literature edible — story-timed wagashi sells out in 3 weeks2024
• Home Centre's 'The Homecoming' turns adoption into a brand purpose — WARC Grand Prix2022–2024
• Sanrio's mouthless Hello Kitty lets fans project their feelings — a $80B icon1974–2024
• Halide's Process Zero (2024): an iPhone camera mode with zero AI, zero processing2024
• Grab's 'No Sweat Summer' turns Philippine heat into viral comedy — Cannes Silver 20242024
• Copenhagen Metro's 'Whoops' films turn awkward rides into comedy — Cannes Bronze 20242023–2024
• Eric Barone developed Stardew Valley alone for 4 years; sold over 35 million copies.2016–2024
• Oura Ring 4: recessed sensors make the smart ring flat, comfy, and accurate (2024)2024
• National Bank of Canada turns women's magazine covers into 'The Investment Issue'2024
• Michelob ULTRA's Dreamcaster lets a blind fan call the NBA — 13 One Show Golds2023–2024