Every case

Page 10 of 14

• Gansu Museum's goofy 'green horse' plush turns a national treasure into a sold-out meme2020–2022
• Ele.me's 'Free-Order Minute' riddle game frees 3.5M orders in six weeks2022
• No Mow May: don't cut the grass — Plantlife turns lawn laziness into bee food2019–2022
• KTO's viral pansori-dance videos sell Korea to fans who can't travel2020–2022
• Vaseline's See My Skin builds a library for skin-of-color images — WARC 2023 Grand Prix2022
• UnionPay's 1km 'Poetry Great Wall' prints children's poems — 370M Weibo reads, award gold2021–2022
• Heineken's Office Cleaners put QR vests on cleaners to buy late workers a beer2022
• Pony Malta hacks Free Fire's ruined buildings into donation drops — 8 schools rebuilt2022
• VICE's Unfiltered History Tour turns museum scans into colonial histories — 7 D&AD Pencils2021–2022
• Taobao (淘宝) crowns the year's ugliest products — a meme awards show, 10,000+ entries2020–2022
• Old Enough!: toddlers run their first solo errand — a 30-year format Netflix made global1991–2022
• eBay's Pre-Loved Island dresses Love Island in second-hand fashion — searches up 7,000%2022
• Luckin Coffee × Coconut Tree sells a 'tacky' collab latte — 660K cups on day one2022
• Lacoste's Unexpected Encounters: the crocodile as a bridge — D&AD Yellow, One Show Gold2022
• KFC China's Psyduck toy dances into a national meme — sold out, resold up to 5,000 yuan2022
• Switch Voices sends male gamers into Valorant with female voices — One Show 2023 Gold2022
• Dyslexia Scotland weaponizes Comic Sans to recruit designers — D&AD 2023 Wood Pencil2022
• Critical Role streams a private D&D game — fans fund a record $11.3M animated series2015–2022
• Bridgewater's idea meritocracy: radical transparency and believability-weighted decisions1975–2022
• Tuna Scope: Dentsu trains AI to grade tuna with a master artisan's eye2019–2022
• Playdate ships 24 surprise games two a week — a console launch sold like a TV season2019–2022
• NEIWAI's 'No Body Is Nobody' films six real bodies to reset China's underwear ads2019–2022
• Coors Light paints rooftop 'Chillboards' that cool a Miami community — D&AD 20232022
• BESTORE gives Crescent Moon Spring a one-night full moon — Dunhuang art wins 4A award2022
• KFC China's 'Crazy Thursday' went viral; brand voice rose 12.9 times2018–2022
• Aldi turns a 3p carrot into Kevin — UK's favourite Christmas ad, Euro Effie Grand 20172016–2022
• Dentsu's UNLABELED prints anti-surveillance camouflage that hides wearers from AI2020–2022
• McDonald's India's EatQual pack lets people with one hand enjoy a burger with dignity2020–2022
• Inscryption hides a meta-mystery in a deckbuilder — IGF Grand Prize, GDC GOTY 20222018–2022
• Google Real Tone lets Pixel 6 photograph skin tones accurately — D&AD Black Pencil 20222021–2022
• adidas turns a Dubai beach pool into the world's first swimmable billboard2021–2022
• Plausible: bootstrapped open-source analytics hits $1M ARR with zero ad spend2018–2022
• Sheep a Sheep's unwinnable Level 2 makes a 26M-player viral hit in China2022
• Closeup's Decentraland City Hall of Love mints NFT marriage certificates - ADFEST Grande2022
• Volkswagen turns its TV ad break into a live mobile Golf GTI race2021–2022
• Samsung iTest turns an iPhone into a Galaxy — D&AD Black Pencil 20222021–2022
• Vodacom's Waze ads reroute drivers around hijack hotspots — Loeries 2022 winner2022
• A weekend side project becomes 2022's indie hit — then a studio2020–2022
• East Buy's bilingual livestream turns teachers into hosts — 10M+ followers in a week2022
• Coke cans printed with beats let SA youth make music — BeatCan wins Loeries Grand Prix2021–2022
• Wordle: one shared word a day; the emoji score grid goes viral and NYT buys it2021–2022
• r/place: one tile per user every five minutes — 1M people paint a 16M-tile canvas in 72h2017–2022
• Xbox Game Pass turns a game library into a $10/month subscription — 25M members by 20222017–2022
• WWF caps each NFT at the animals left alive to fund ten endangered species2021
• Who Gives a Crap hides a loo in every wrapper to fund toilets worldwide2021
• White Ribbon's Day After Day tells lockdown abuse from the man's view, then the woman's2021
• WeTransfer puts Marina Abramović's Method online for lockdown; 130M+ views follow2021
• Rolling Stone's Rockin' Mamas turns real mothers into rock stars worldwide2021
• Six Turkish NGOs hack Turkey's rainbow ban with billboards that form a Pride flag2021
• Penguin's 'Green Ideas': 20 climate classics as beautiful, collectible little books2021
• NYT gives the byline's 'By' new meaning in a film about the journalists behind its truth2021
• Refik Anadol's AI 'Nature Dreams' was Germany's most-visited art exhibition of 20212021
• Heineken's 'Night is Young' film makes vaccinated seniors the envy of Gen Z clubbers2021
• Frauen aufs Podium makes Germany's gender gaps audible as two lives drift apart on air2021
• 2breakthesilence put 720 assaulted women on RedeTV — one per daily report in Brazil2021
• Eli Lilly introduces itself as 'A Medicine Company' with an honest look at US healthcare2021
• Distance Paris outruns the 30 km/h law and turns speed-camera flashes into ads2021
• Toyota's 'Never Stop' tilts the world to tell Alexa Moreno's uphill story2021
• stc's Sarha, the world's first content-creating camel, films Saudi's unseen half2021
• Royal Canadian Legion's Immortal Poppy encodes 118,000 names into NFT poppies2021
• RIMOWA's Never Still: Patti Smith's first brand poem urges the world to travel again2021
• Nike's New Fairies casts Rayssa Leal as proof skateboarding is a girl's sport2021
• MK's Chemical stars a realistic animatronic dog in a fast-food love story — D&AD2021
• Intel hires Apple's 'I'm a Mac' pitchman Justin Long to sell PCs — D&AD2021
• Hyundai built its own surf competition, Electric Air, instead of sponsoring one — D&AD2021
• Fire and Emergency NZ sends Hollywood's fire scenes back to the script department2021
• Danish Road Safety Council's Viking helmet film lifts national cycle-helmet use 1.6 points2021
• Winamax's The Lift turns a sports bet win into a runaway elevator ride for mum2021
• Pepsi proves burgers taste better with Pepsi by folding wrappers into origami2021
• Moncler's #Mondogenius 2021 makes its fashion show an interactive livestream2021
• MND NZ sold David's unusables on TradeMe, making every auction a lesson on the disease2021
• Jif unites lyrical and mumble rap: Ludacris and Gunna team up in The Lil Jif Project2021
• Facebook's Skate Nation Ghana tells skateboarding's Olympic debut through Ghana's scene2021
• Emirates puts cabin crew atop the Burj Khalifa to announce the UK red-list news2021
• BBC's Let's Go There: an animated Tokyo where the Olympics take over everyday Japan2021
• Skrillex's Butterflies video turns lockdown frustration into visual art2021
• Salvatore Ganacci's Step-Grandma: a stalker who just wants a grandma to dote on him2021
• Radiohead's If You Say The Word video hunts office workers back to their natural habitat2021
• Nurofen releases 'Tune Out Pain', pharmacologically engineered music that eases minor pain2021
• National Gallery Singapore turns 25+ HDB void decks into QR art galleries2021
• Meta's 'Written By' casts Black people as the daily authors of their own history2021
• AARP The Magazine's Latino American Icons lets Latino artists draw their own heroes2021
• Give Life Back's film Technically Illegal turns everyday acts into parole violations2021
• Elena's turns a one-litre ice-cream tub into the five stages of football grief2021
• Belong's Book of Limbo turns SIM packaging into a 120-topic offline internet2021
• Xbox's Beyond Generations sends old consoles to lonely elders via printable ReBoxing kits2020–2021
• Verizon relives 9/12 as a one-day MMS story of reconnecting New York2021
• Tobacco Free Portfolios redraws 100 US brands as cigarette packs — 401ks fund Big Tobacco2021
• Suncorp's One House survives fire, flood and cyclone — and now shapes Australia's codes2021
• Santé Publique France has people with HIV write to younger selves to end stigma2021
• On films a blind sprinter's secret reunion disguised as a marathon trial run2021
• Naturalia hijacks a dictator's speech with subtitles to mock organic-food lecturing2021
• HomeEquity Bank delivers WWII field rations via DoorDash for Remembrance Day2021
• Girls Who Code turns Doja Cat's 'Woman' into the first codeable music video2021
• Champion and Jalaiah Harmon reverse the Renegade to reroute its credit2021
• Cadbury gives Malaysia's white-flag hunger cry a purple donor signal2021
• A Drop of Hope turned a vaccination centre into evolving poetry its visitors wrote2021
• WhatsApp sponsors the hand-over-mouth gesture footballers use to speak privately2021
• TikTok's Songkran Stranger turns a cancelled Thai festival into its first interactive film2021
• Sidaction splices condoms into iconic film sex scenes so protection is unforgettable2021
• Justdiggit's Mars Can Wait fakes a Mars photo from Earth to hijack the landing hype2021
• ITV casts drama and reality stars against each other to sell ITV Hub's full range2021
• Bombay Sapphire auctions an artwork to whoever feels it most, not whoever pays most2021
• Whiskas makes Shelter Sounds music so anxious shelter cats get adopted, not put down2021
• Skittles recolours Pride's black-and-white history with the rainbow off its packs2021
• Michelob Ultra turns Instagram's save button into a visibility hack for women's sports2021
• Mercado Livre restages cinema's most famous straight kisses with real LGBTQ+ couples2021
• Lyft turns licence plates into pronoun art so riders and drivers display who they are2021
• ITV stages TV’s first text interview to show why Britain should get talking2021
• Hey Girls' Seeing Red makes Britain so angry about period poverty it has to act2021
• Google Earth turns 37 years of satellite imagery into an explorable 3D timelapse2021
• Burger King and Rappi sell a Whopper with McDonald's fries as one Impossible Combo2021
• Billie Eilish fans play Happier Than Ever on Beat Saber in an abandoned theatre2021
• Android's Camera Switches let eye and face movements operate the phone2021
• New York Magazine's Issue Within the Issue gives 40% of its ads to homeless LGBTQ+ youth2021
• The Academic animates 'Not Your Summer' live inside Google Slides for fans2021
• WeThe15 gives the world's 1.2 billion disabled people a name and a movement2021
• H&M lends job seekers a suit for 24 hours — One/Second/Suit2021
• Habito’s mortgage erotic novella by Rocky Flintstone hits #2 on Kindle2021
• Call of Duty's 'Vanguards of Photographers' sends real war journalists into the game2021
• Milk-Bone's 'Chewpons' turn whatever dogs destroy into coupons for treats2021
• LeEco Video's 'owes 12.2B yuan' icon wins the CNY red-packet war2021
• Boranka turns burnt-pine crayons into a forest planted by a whole country2018–2021
• Sick Beats turns cystic-fibrosis airway therapy into a bass-filled music session2021
• Degree rebuilds the deodorant pack for one-hand, low-grip and no-sight use2021
• Townscaper sells a building toy with no goals — clicks become pretty towns, 380K copies2020–2021
• Dropbox's Virtual First makes remote the default — offices become collaboration Studios2020–2021
• Disney turns free FastPass into Genie+: paid line-skipping plus per-ride surge fees2021
• Shortcut Menu Bar adds a zero-fee Ko-Fi tip link and receives its first $5 donation2020–2021
• Unit221B and Krebs turn ransomware's own Russia ban into a free PC 'vaccine'2021
• Thinkst made honeypots deploy in minutes and bootstrapped Canary to $11M ARR2015–2021
• Spain agrees to Más País's state-funded trial of the four-day week2021
• Missive shipped one HTML/JS codebase on five platforms and bootstrapped to $1M ARR2016–2021
• Mailoji bought 300 emoji domains from Kazakhstan to sell emoji email addresses2021
• Litestream streams SQLite to S3 so one server can run a whole app2021
• Hacker News second-chance pool re-surfaces overlooked posts via a curated random slot2014–2021
• ggwave's r2t2 turns the PC speaker into a data link for air-gapped machines2021
• Max Fischer publishes a full build guide for a 40-part 3D-printed CNC router2021
• Texas property-tax agents built four 8-foot robots that handwrite their mail2020–2021
• Bubble raises $100M to let non-programmers build web apps without code2021
• TextFrame turns the Bitcoin white paper into a scroll-driven animation2021
• Surfsonar builds a depth sonar and e-ink readout into a surfboard2021
• Firezone rebuilds the corporate VPN server on WireGuard and opens the code2021
• Max Fischer builds a home AI art installation that makes new pieces on the fly2021
• Boiling Steam builds a gaming PC on GNU Guix, where the whole OS is one config file2021
• Ginza Sony Park: Sony leaves a demolition site a free public park for 3 years2018–2021
• Prada turns Shanghai's Wuzhong Market into a two-week 'Feels Like Prada' pop-up2021
• Yokohama Hakkeijima’s AI art show repaints famous sea paintings as 2050’s plastic oceans2019–2021
• Automattic: no office since 2005 — text-first distributed work scales to 1,700 staff2005–2021
• Ory Laboratory's Avatar Robot Cafe turns homebound people into paid robot waiters2018–2021
• Nike splices 72 archive clips into one athlete — 'You Can't Stop Us' wins Film Grand Prix2020–2021
• Central's 'Shop Unfriend' makes besties rivals over a sale item — ADFEST Film Lotus Grande2020–2021
• Mumbai's Punishing Signal makes honkers wait longer — and honking drops 32%2020–2021
• Yakushima Treasure rebuilds a concert as 3D-scanned space you can fly through like a soul2019–2021
• Tokyo forges Olympic medals from 78,985 tons of donated phones — Japan's 'urban mine'2017–2021
• Rexona hides its logo under umpires' arms, revealed at pressure's peak2020–2021
• Volkswagen turns the TV ad break into a live racing game to launch the Golf GTI2021
• Wusu beer rides its 'Deadly Wusu' nickname from Xinjiang to national fame2019–2021
• Cross Shinjuku Vision turns its billboard into a 3D cat that goes viral worldwide2021
• Wanglaoji lets buyers swap 'Wang' for their own surname — X老吉 cans sell out2021
• Bandcamp gives up its cut one Friday a month — fans pay artists $40M in 20202020–2021
• Ritz-Carlton lets any employee spend $2,000 on the spot to fix a guest problem1999–2021
• Xiaomi's Kenya Hara logo redesign: 3 years of work, one n=3 curve, 170M Weibo reads2017–2021
• Henan Museum's archaeology blind box buries replicas in real soil — ¥5.2M in 7 weeks2019–2021
• Aranya's lonely beach library turns an unsellable resort into a ¥3B culture brand2014–2021
• TikTok's crowdsourced Ratatouille musical becomes a Broadway-scale stream — $1M+ in a day2020–2021
• PUBG drops 100 players on one island and invents battle royale — 50M copies by 20182017–2021
• Cameo turns celebrity shoutouts into a marketplace — $5-$3,000 a video, $1B by 20212017–2021
• PX Mart's 'Economic Aesthetics' makes saving cool — 4A Grand Prix, a yearly franchise2015–2021
• itch.io lets developers choose the store's cut — 0-100%, default 10%2013–2021
• Epidemic Sound owns 100% of its library — flat-fee licensing with no takedowns2009–2021
• ANTA's 'Yao Feng' hands Klay Thompson's China tour to streetball — a 12-city grassroots IP2017–2021
• Bodyform's 'Womb Stories' gives the uterus its own animated worlds — Cannes Grands Prix2020–2021
• Florasis turns Miao silverwork into 'Miao Impression' makeup — No.2 in beauty GMV2020–2021
• Taiwan's Mask Map (2020): g0v hackers map pharmacy stock in 72 hours2020–2021
• Pocari Sweat's 'Find Your Own Way' sends a girl running against the tide — ADFEST Grande2021
• JR Kyushu's 'Shooting Star Shinkansen' carries 777 wishes across Kyushu — ADFEST Gold2021
• Tokyo 2020's kinetic pictograms make Olympic symbols move — a Games first2019–2021
• Robinhood makes stock trades free in 2013; zero commissions become the industry standard2013–2021
• Proya's 2021 Women's Day ad: 'Gender is not the boundary line, prejudice is'2021
• McDonald's burger boxes as cat beds: 100k sold out in 10 min2021
• Mango TV's Sisters Who Make Waves casts 30+ women — 5.1B plays in 20202020–2021
• It Takes Two bans single-player — a game where two different abilities force cooperation2018–2021
• Bannerbear: a solo dev's image-generation API hits $10K MRR by publishing the journey2019–2021
• VUB Bank treats overspending as an addiction — 'Savings Therapy' wins Grand Effie Europe2020–2021
• Popeyes answers Chick-fil-A with 'y'all good?' — #ChickenWars wins the 2021 US Grand Effie2019–2021
• Heinz asks strangers to draw ketchup — everyone draws the same bottle2021
• Super Wenheyou builds a 1980s street inside a mall — 50,000 queue for Shenzhen2019–2021
• Ritz-Carlton's daily line-up turns every shift into a 15-minute service lesson2002–2021
• Dove's 'Reverse Selfie' rewinds a retouched photo — 6B earned impressions2021
• Tide's 'It's a Tide Ad' hijacks Super Bowl 2018 — sales +35%, US Grand Effie 20192018–2021
• Thai Airways pays frequent flyers miles to stay home — Spikes Asia Grand Prix2020–2021
• NetEase Cloud Music 2021 'Dominant Personality Color': 8 Tracks Reveal Your Color2021
• Pinduoduo turns group buying into social commerce — friends unlock lower prices2015–2021
• NIO sells cars without batteries — BaaS rents the pack from ¥980 a month2020–2021
• Intuit's Follow-Me-Home: engineers watch real customers use the product at home1989-2021
• BTS's Love Yourself Album Becomes UNICEF Anti-Violence Campaign, Raising 4.5 Billion KRW2017–2021
• Amazon's PR/FAQ: write the press release before building the product2004–2021
• ChilledCow's 24/7 lofi stream invents the study radio — 218M views, then renamed Lofi Girl2017–2021
• Kia's 2021 rebrand turns its logo into a handwritten signature — 'Movement that inspires'2020–2021