Every case

Page 8 of 14

• The New Yorker hands an entire issue to cartoons and puzzles — and makes it playable2022–2023
• McDonald's Famous Orders turns celebrities' real meals into cultural events2020–2023
• McCain grows Regen Fries in virtual gaming worlds to make regenerative farming real2022–2023
• HSBC Argentina's Dear Customer plays a bank robbery with an online scam's script2022–2023
• Henry Moore Institute advertises sculpture with 'Sculpture Doesn't Do. Sculpture Is.'2022–2023
• Gucci and British GQ let Jalen Ramsey interview himself in A Hero's Journey2023
• Channel 4 revives Smash Hits magazine to launch Derry Girls' final series2022–2023
• Budweiser gives women and non-binary artists a billboard stage the BRITs denied2023
• BMO's NXT LVL becomes the first bank channel on Twitch and wins over young gamers2022–2023
• Apple Music teases Rihanna's Super Bowl show through A$AP Eva's Rihanna-inspired diamonds2023
• Women Helping Women Asia's Undercover records abuse once its AI hears the opening insults2023
• Uncouth brands skincare for women who have better things to do than a ten-step routine2022–2023
• Squarespace's 'The Singularity' turns its website logic into an army of Adam Drivers2023
• Natura's Amazon Alive counts felled trees per second until candidates pledge action2022–2023
• Muskrat Magazine and BBDO Canada rewrite Pocahontas' audio to tell Matoaka's true story2022–2023
• Molson Coors' Super Bowl return was an ad you could bet on — 250,000 took part2023
• Mayor of London tells bystander men to have a word with yourself, then your mates2022–2023
• Heinz Spoon-Friez reshapes fries as spoons so each chip can carry a dollop of ketchup2022–2023
• Girls Who Code Girls lets girls code diverse characters, then hands game makers the data2022–2023
• Free Fire's Real Airdrop makes real planes drop in-game loot into players' phones2022–2023
• CALM and ITV show the happy last photos behind UK suicides on the year's happiest day2022–2023
• Burger King glitches its own app, ads and menu to court gamers2022–2023
• Sabina sells a bra pad that teaches Thai women the feel of a cancer lump2023
• NFL makes Super Bowl viewers chase Diana Flores with a fake-live flag-football stunt2023
• Hanwha builds a solar-powered beehive to prove solar panels save bees2021–2023
• Guardian Art Book Fair 2023 gives books a face made of opened pages and eyes2023
• Bito hand-draws the 60th Golden Horse Awards so 'life' becomes its visual idea2023
• Royal Mail marks Windrush 75 with eight stamps by many Black British artists2023
• Romantic Route 3 Art Festival identity turns Hakka journey objects into 3D characters2023
• motoguo's Para-Pará Phantasia tells each SS23 product's story in 2D animation2023
• Mercado Pago invests Big Brother's prize so inflation cannot shrink it2022–2023
• IKEA wraps its new Oxford Street store in a giant FRAKTA bag, then recycles it into totes2023
• Guanzhong Mangba Arts Festival 2023 grows its identity as one big tree of rural detail2023
• Gatorade makes 'Drink Water' Rivera the No Sugar star — water everywhere, except workouts2023
• Alibaba's Puhui Font diagrams rare Chinese characters people cannot read2023
• Burger King turns game scoreboards into Whopper ads via players' nicknames2023
• The Chase's 2023 First Class Christmas Card folds a postcard into a card2023
• LUX's Change The Angle puts QR codes where sports cameras leer — scanning flips the frame2023
• LEGO turns six fan building nightmares into horror-movie film posters2023
• John Lewis's 2023 Christmas ad turns a Venus flytrap, bought as a tree, into a loved pet2023
• Depeche Mode's Wagging Tongue promo makes words speakable only underwater2023
• Samsung Micro-Miracles: sub-0.3mm dioramas shot with a scanning electron microscope2023
• National Portrait Gallery rebrands as 'a living portrait of Britain' before June 20232023
• Amnesty's Writing Lights the Way draws letters as pencil-shaped beacons of hope2023
• Águila's TransfHERmarkt puts women's soccer stats into Transfermarkt-style banner ads2023
• Plaza Vea redesigns its online store so rural Peru can shop on weak signals2023
• Dutch ministry's The Dropstore sells water-crisis goods to make scarcity tangible2023
• Rally Japan 2023 turns the rising sun into a driving sun for its WRC key art2023
• Distance Paris lets shoppers keep sneakers they steal past sprinter Mickael Zeze2023
• Buscopan's Fashion Cramps uses London Fashion Week to make IBS speakable2023
• Breast Cancer Now's The Chat becomes the UK's first WhatsApp drama series2023
• ASCO turns the sound of dying cancer cells into an open-sourced sound therapy2023
• Plant Drop rates houseplants like appliances to sell them as air purifiers2023
• Nike's What The Football makes 11 female stars household names in seven anthems2023
• Nativa turns its beer bottle into a rain gauge for Colombian cassava farmers2023
• Biobrush turns wood and water into the brand story of its biodegradable toothbrush2023
• Bang & Olufsen turns listening history into dancing 3D avatars to court Gen Z2023
• Visionworks hides an eye test in shrinking subtitles only 20/20 vision can finish2023
• Pepsi turns Shaq's size into the pitch for its Mini can with a Skee-Lo remake2023
• Oatly offered dairy rivals free billboards to reveal climate numbers — none accepted2023
• Loro Piana puts Gift of Kings garments on the blockchain, QR-scannable from field to store2022–2023
• Chipotle's 'You're not special' email reveals every custom order has a doppelgänger2023
• Amazon Prime's 'Tache' turns a girl's first mustache into a Freddie Mercury moment2023
• Amazon's 2023 Amasongs: nine deliberately campy polka sing-alongs that made old feel new2023
• Zikaron BaSalon and McCann bring Holocaust survivor stories into Call of Duty WWII2023
• The Disabilities Trust rebrands as Brainkind to lead UK brain-injury care2023
• McDonald's Finland's McDrip turns used uniforms into fashion only employees can wear2022–2023
• Free Press Unlimited's 'The Erased' font erases words so readers see censorship happen2023
• Chicago Film Festival's 'Critics Welcome' posters criticize themselves to spark debate2023
• Bite Back 2030's rebrand blames junk-food giants, not children, and wins D&AD2019–2023
• Nissan runs a four-hour lofi ad on Lofi Girl to prove ARIYA range2023
• McDonald's UK revives Teletext to show skeptics their food views are stuck in the 90s2023
• Knock Knock gives South Korea's 112 a silent signal for people who cannot speak2022–2023
• GirlvsCancer's 'Sex & Cancer' turns survivors' own words into defiant monologues2023
• Dove turns its Real Beauty models into free 3D game avatars and trains developers2022–2023
• Bundaberg Rum's Bundy Mixer gets male NRL fans picking women's rugby stars2022–2023
• Meta Quest 3 turns London Halloween posters into walk-in mixed-reality worlds2023
• Cheez-It ages real cheese to hip-hop, then sells the snack as a music drop2022–2023
• Babyshop's nightly Arabic lullaby on Syrian radio replaces war noise with calm2023
• RuPaul's Werq the World Tour answers anti-drag bills with a Founding Fathers billboard2023
• Cloudflare R2 kills the egress fee — storage priced on storage and operations only2022–2023
• British Airways' 'A British Original' runs as a campaign where no two ads are the same2022–2023
• Leica launches the M11 in Brazil by cropping one photo into 32 exhibition prints2022–2023
• White Ribbon reprints 500 real violence stories — 1% of a year's news — as a newspaper2023
• Gustave Roussy's 'A True Story' film reveals Santa had cancer and recovered2023
• 'Durian Durian' triennale catalogue is designed as the fruit - thorny to the touch2020-2023
• TechSmith cancels every meeting for a month to force an async-first culture2022–2023
• Beneunder coins 'lightweight outdoor' — parasols to ~300 stores in one year2023
• MTTR ships its printed CTLG catalogue in every jean instead of buying paid social2023
• Monster Strike turns players' true stories into web films — ACC 2023 Online Film GP2022–2023
• Good Baton puts sick-child daycare booking in parents' hands — ACC 2023 Innovation GP2020–2023
• Zara Pre-Owned brings resale, repair and donation in-house — a first for Inditex2022–2023
• Budweiser saves Brazil's street courts by turning them into protected public art2022–2023
• Jury Duty staged a fake trial around one real juror who never knew2023
• Panera sells refills as a subscription — Unlimited Sip Club makes drinkers members2020–2023
• Xianyu sends users' idle chairs to add seats at Guizhou's Village BA2023
• Aqara FP2 uses radar presence so smart lights stay on when you sit still2023
• Skinny 'Phone It In': strangers record the telco's radio ads on billboards2022–2023
• FIFA 23 adds a fictional club: Ted Lasso's AFC Richmond joins the sim2022–2023
• ChompSaw: a power tool for young kids that cuts cardboard with a guarded hole punch2023
• Apple's 'R.I.P. Leon': a dead lizard sells iMessage's unsend button2023
• SQFMI and Beeper launch Beepberry, a $79 pocket e-paper computer built for chat2022–2023
• Maroofy searches 120M+ iTunes songs by sound, not metadata, to find similar music2023
• Jared Duker Lichtman's side project settles Erdős's primitive set conjecture2018–2023
• WinGPT puts a ChatGPT client on Windows 3.1 by writing TLS 1.3 in 16-bit C2023
• TinyPilot runs each team at 50% capacity — reactive half, proactive half, spikes absorbed2022–2023
• SineRider: Hack Club teens resurrect a graphing game built for joy, not curriculum2013–2023
• QueryStorm puts a C# IDE, runtime and app store inside Excel as a modern VBA2014–2023
• Saferules distills visual design into specific rules you can safely follow every time2023
• Pixian.AI takes on subscription background removal by publishing its benchmark losses2023
• GPT-JSON makes Python type hints the schema for structured GPT output2023
• AccessOwl open-sources OpenOwl to pull your own SaaS user data without the SSO tax2023
• TinyPilot swaps 3D-printed cases for metal, then raises price 10% while sales climb2023
• Aviator turns an iPhone into a toddler-friendly radar for spotting planes in the sky2023
• Virgin Australia turns the hated middle seat into a lottery ticket — D&AD Yellow Pencil2022–2023
• Partners Life resurrects TV murder victims to sell life insurance — Cannes Grand Prix2022–2023
• RT-Mart lets Shanghai's lockdown staples speak — 'cold-palace vegetables' copy tops Weibo2022–2023
• Testimonial.to: customer praise becomes a self-spreading growth loop2020–2023
• A library exhibits JAY-Z's archive as 'The Book of Hov' — and gains 40,000 new members2023
• Super Mario Bros. Wonder: one Wonder Flower turns every level into a surprise (2023)2023
• KFC China's Re:Store virtual restaurant draws 19M visitors, wins Cannes Bronze2022–2023
• Genki Forest borrowed a Japanese look to sell 0-sugar soda — ¥7B by 20212016–2023
• Olay revives India's first women in STEM as AI-Shu, a virtual mentor girls can ask2023
• Magazine Luiza's virtual clerk Lu becomes the world's most-followed virtual influencer2003–2023
• Amul's 'utterly butterly' girl: one mascot, sixty years of topical ads1966–2023
• SkipTheDishes 'Inflation Cookbook': a recipe book that re-reads grocery prices weekly2023
• NCT: SM's K-pop group with unlimited members, localizing itself city by city (2016)2016–2023
• Forest & Bird's Bird of the Century: pūteketeke wins global 350,000-vote campaign2023
• Telfar's reverse sale prices clothes by demand — sell-out price becomes the forever price2023
• Beyond Hearing: an AR 'sound radar' that shows Deaf users where sounds are2022–2023
• Battle Cats fakes a Black Friday heist: rejected cats 'steal' 100M cans of cat food2023
• Tmall 618's 'Last Item' is an end-credits film about people, not products — 6.2B exposures2023
• JD turns Beijing bus stops into AC-shaped cooling shelters — #自带空调的公交站 hits 75M+ reads2023
• Epic Games Store gives away free games weekly to take on Steam — 68M users by 20222018–2023
• Tamagotchi Uni: Bandai's virtual pet goes online in the Tamaverse — first Wi-Fi model2023
• Apple Personal Voice: iOS 17 lets people bank their own voice before speech loss2023
• CityU and Beihang's soft scent wearables give VR smell — nine scents in 1.5 seconds2023
• IDTV's The Traitors games betrayal into TV — BBC's biggest launch since 20212021–2023
• Pop Mart's POP LAND turns designer toys into a Beijing park — 100K visitors in month one2023
• Pokémon Sleep makes real bedtime the gameplay — 10M downloads in five weeks2019–2023
• Keep turns paid virtual races into mailed collectible medals — 1.1M+ users in 8 months2021–2023
• Bilibili and Shanghai Animation Film Studio's 'Yao-Chinese Folktales' hits 230M plays2022–2023
• Loop Switch unifies three earplugs into one twistable pair — Engage, Experience, Quiet2023
• DoorDash's Self-Love Bouquet adds a Rose toy to Valentine's roses — sold out in 4 days2023
• Arc's Boosts 2.0 lets anyone redesign any website — colors, fonts, and 'Zap' out elements2023
• Apple NameDrop (2023): bump iPhones together and swap contact cards in one gesture2023
• Stella Artois' 'The Artois Probability' computes odds on beer in old paintings — Cannes GP2023
• Shizuoka City turns itself into a 1:1 scale plastic model city — ACC Japan Grand Prix2020–2023
• Dyson Zone: headphones that purify the air in front of your face2022–2023
• Hyundai's Re:Style turns car-seat waste into designer fashion at New York Fashion Week2019–2023
• Chants of Sennaar (2023): Rundisc makes deciphering unknown languages the entire game2023
• Bird Buddy: a camera feeder that gamifies birding — Kickstarter's most-funded gadget2021–2023
• Sonos Era 300 (2023): an hourglass speaker that bounces Dolby Atmos off the ceiling2023
• Samsung Unfear: an AI 'sound airbag' for autistic people — One Show 2024 Gold2023
• OpenAI DALL·E 3 (2023): ChatGPT writes the prompts, you just describe the picture2023
• Mike's Hot Honey: a pizza-drizzle side hustle becomes a $40M condiment brand2010–2023
• Heinz x Absolut (2023): collab pasta sauce sells out, lifts range sales 52%2023
• Action Audio sonifies live tennis for blind fans — D&AD 2022 Yellow Pencil2021–2023
• Pastéis de Belém: a secret 1837 tart recipe still sells 20,000 pastries a day1837–2023
• Raycast puts AI inside the command palette — Quick AI, AI Chat, AI Commands (2023)2023
• Haidilao makes the viral 'Kemu San' dance a requestable service — 1B+ Douyin views2023
• AeroPress: a garage-built coffee press becomes a global brew championship2003–2023
• Volvo opens 40 years of crash data to all carmakers — E.V.A. wins Cannes Grand Prix2019–2023
• Tubi fakes a TV hijack during the Super Bowl — top-trending brand, Grand Effie 20242023
• The Tokyo Toilet: 16 architects redesign Shibuya's loos — transparent walls go viral2020–2023
• The BREAKFAST HOTEL bets on breakfast — ACC 2023 Marketing Effectiveness Grand Prix2022–2023
• Heartchild's CHD-4 drum machine plays children's real heartbeats — D&AD Black Pencil 20232022–2023
• Suntory scans the Northern Alps into ENDLESS DAWN — Spikes Asia Design Grand Prix2022–2023
• Levi's 'The Greatest Story Ever Worn' turns 150 years of 501 lore into true-story films2023
• Flipper Zero turns pentesting into a Tamagotchi pet — $4.9M crowdfunded, 1M+ users2020–2023
• Dell and Intel's voice-banking book 'I Will Always Be Me' — ADC Best of Show 20232022–2023
• Canva's Magic Studio bundles 10+ AI design tools into one suite — 3B uses in 6 months2023
• Apple's 'The Greatest' makes accessibility features the hero — Cannes Music GP2022–2023
• VW Brazil's AI duet reunites Elis Regina and Maria Rita — El Ojo 2024 Grand Prix2023
• Vow grows world's first mammoth meatball from extinct DNA — Epica 2023 GP2023
• Sprite China turns the '1982 Sprite' meme into a real soda — 7M yuan sold in a day2023
• Ichiran: solo 'flavor concentration' booths turn a Fukuoka stall into a global chain1993–2023
• Blizzard turns a dead Seoul subway platform into Diablo's Hell Station2023
• Chick-fil-A opens The Brake Room for delivery couriers — Epica 2023 PR Grand Prix2023
• Zelda: TotK's Fuse lets players stick anything together — 10M sold in 3 days2023
• Depression Stick fake vape brand shows vaping's mental-health toll — Grand Effie US 20232021–2023
• Flipvertising hides a free Flip4 in an unservable ad - Spikes Asia 2023 Grand Prix x22022-2023
• Julie's 'Kisah Raya P.E.R.I.T': single mother's secret-shame Raya film wins Golden Kancil2023
• JTBC's K-drama poster doubles as a drug-test kit — Gangnam crime drops 57.4%2023
• Dot Pad: the first tactile graphics display lets blind users feel images, charts and apps2015–2023
• Allianz's 'World's Strongest Women' casts abuse survival as strength — Grand Effie 20232021–2023
• Procreate Dreams lets you animate by performing — touch records your motion as keyframes2023
• Withings U-Scan (2023): a lab in your toilet bowl that reads urine daily2023
• Sotetsu's one-shot film ages a father and daughter 12 years — ADFEST Grande2023
• Kweichow Moutai turns baijiu into 2%-alcohol ice cream — 40,000 cups sold in 51 minutes2022–2023
• Leica M11-P: the first camera that signs every photo's authenticity at capture2023
• Hot Ones turns hot wings into the interview — 300 episodes and A-list guests2015–2023
• Duolingo Max: GPT-4 explains why you got an answer wrong (2023)2023
• Adobe Firefly: generative AI trained only on licensed images, safe for commercial work2023
• Viewfinder lets players turn Polaroid photos into real 3D geometry (2023)2018–2023
• Microsoft digitizes a teen-made West African alphabet — ADLaM wins Cannes Design GP2019–2023
• Heinz engineers a stain-proof white thobe — Dubai Lynx 2023 Grand Prix2022–2023
• Vercel's v0 turns text prompts into working UI code; 100K join in three weeks2023
• Cocoon: worlds-within-worlds puzzles win TGA 2023 Best Debut Indie Game2023
• Oatly wins China one café at a time — 'Three Ones' turns baristas into its channel2018–2023