Every case

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• Chicken Licken's choosing-rhyme ad 'Piki Piki Mabelane' wins Loeries 2025 Grand Prix2024–2025
• Samyang's Buldak turns extreme spice into a global challenge — 8bn packs by 20252012–2025
• McDonald's Malaysia makes fries the main course — 'Fans Fries Meal' wins Golden Kancil2025
• KitKat's Phone Break swaps phones for chocolate in outdoor ads — Cannes Outdoor Grand Prix2025
• Kinryu turns its dragon's forced tail removal into Osaka's joke — ACC 2025 Grand Prix2024–2025
• FCB Chicago redesigns film captions to carry emotion — two Cannes Grands Prix, an Oscar2025
• Specsavers turns misheard Rick Astley lyrics into a mass hearing test — Cannes Grand Prix2023–2025
• Buckaroo's DIY flip-flop kit turns cobblers into custom-fit fitters — two Grands Prix2024–2025
• Boox Palma puts an E Ink screen in a phone-sized body — friction becomes the feature2023–2025
• Gatorade's Turf Finder turns emptied streets into pop-up courts — Spikes Creative Data GP2024–2025
• Framework Laptop 12 brings modular repair to budget laptops — from $5492025
• AXA writes 'and domestic violence' into home insurance — three words that get victims out2025
• Mynavi's 'It's OK to Sit' gives Japan's cashiers a chair — ACC 2024 Grand Prix2024–2025
• A game that is only about digging a hole — solo side project, 1M copies in six months2025
• Puck gives Lebanese women its jars and shelf space — 'Selfless Shelves'2024–2025
• Pedigree casts real shelter dogs in its ads — every ad becomes an adoption listing2024–2025
• 'What the Fast!' solves awkward life moments in seconds — Krungsri, ADFEST 2025 Grande2024–2025
• Jasa Marga turns lullaby 'Nina Bobo' into a wake-up ad — Citra Pariwara 2024 Gold2024–2025
• The Ring turns 103 years of fight data into an AI boxing judge — Dubai Lynx Grand Prix2024–2025
• Spotify codes a music video inside an Excel media plan — D&AD Black Pencil, 4 Clio Grands2025
• Natura maps 400 km² of Amazon rainforest with drones and AI — Cannes SDG Grand Prix2025
• Lenovo's rollable ThinkBook Plus Gen 6 grows its 14-inch OLED to 16.7 inches on demand2025
• Warby Parker (2010): the glasses fitting room, shipped to your home2010–2025
• Mercado Livre turns Call of Duty's Prop Hunt into a live sale — Neymar hunted, $1.3M sold2025
• Hyundai's IONIQ 5 films its own 13-minute thriller — 'Night Fishing' wins Cannes, Spikes2024–2025
• Tusker streams Kenyan fans' cheers live on Team Kenya's kit — Loeries 2025 Grand Prix2024–2025
• Tilt Beauty wins Pentawards 2025 Diamond with makeup packaging built for arthritic hands2020–2025
• Panasonic ALPHA Set wins Red Dot Best of the Best 2025 — washer-dryer as minimalist art2024–2025
• Johnnie Walker Blue Label Ultra cuts luxury bottles to 180g — Pentawards 2025 Platinum2019–2025
• Cemento Sol's coded pavement tiles guide blind Peruvians — Cannes Lions 2024 Grand Prix2023–2025
• OFFECCT's Circulus seating wins Red Dot Best of the Best 2025 via design-for-disassembly2025
• nwm ONE's open-ear headphones keep you in the room — iF Gold 2025 and Red Dot Best of Best2024–2025
• NBA reimagines iconic dunks through Indian kids' leaps in 'The Great Indian Dunk'2024–2025
• Lay's recycles potato-frying steam into water that makes the next batch of chips2024–2025
• Kia's PV5 WKNDR wins Red Dot Best of the Best 2025 by turning a van into a platform2025
• Fujifilm's stabilized 16x/20x binoculars win IDEA 2025 Gold by killing the tripod rule2025
• Cathay re-flies the legendary Kai Tak low-altitude landing over the new stadium2025
• adidas turns Dubai restaurant Ravi into a sneaker — Superstar Ravi sells out in 15 minutes2022–2025
• Pocari's 'Scuffing Song' turns returnable bottles into paper-cut heroes — D&AD Yellow2023–2024
• Ek Type's Nithya Ranjana carries Nepal's calligraphic script into Unicode — D&AD Yellow2023–2024
• Asahi TV's 'Sacred Dirt' draws Koshien cheers in stadium soil — One Show Gold2023–2024
• Landfall gives Content Warning away for 24h — 6.6M free claims become 1M paid copies2024
• BMW iJack photobombs Dubai's charging stations on Google Maps2024
• Miller Lite's 'Running of the Beer Ads' turned 1,000 fans into Super Bowl spots2024
• Makro's ADSCAN turns any rival's ad into an instant discount at its stores2024
• Poetry me, please: a $3K poetry showcase side hustle brings in $148K a year2021–2024
• Wacom Movink 13: its first OLED pen display is 66% thinner and still pen-accurate2024
• MNT Pocket Reform squeezes a full open-source laptop into 7 inches2023–2024
• Fortnite's Creator Economy 2.0 pays island makers 40% of net revenue2023–2024
• HEYTEA's 2024 Kusama collab turns boba into dots — 230M+ social exposure2024
• Ele.me's 2024 CNY campaign tells people not to order — 620M exposures2024
• Taj Mahal Tea lets monsoon rain play a giant santoor — 'Megh Santoor' wins Spikes GP2023–2024
• Apple's CNY film 'Little Garlic': Gen Z insecurity shot entirely on iPhone 15 Pro Max2024
• The Street Store turns a fence into a clothing shop where homeless people choose2014–2024
• Kenya's Maasai Olympics replace lion hunts with races, javelins and pride2012–2024
• Dansekampen's D+K logo becomes a remixable dancer for Norway's inclusive dance battle2024
• Amazon rents out Prime delivery and checkout to other brands' websites2022–2024
• Ventura Foreman gets a deliberately 'not quite right' identity for its workwear studio2024
• Transhelvetica's December 2023 issue is a 24-door Advent calendar of travel stories2023–2024
• Tata.ev turns Ellyse Perry's shattered car window into a 'Perry Powerful Punch' award2024
• Prosperous Chang'an sells Shaanxi tea on gold-and-silver Tang tea sets made modern2024
• Kongerigets Stamsteder: Carlsberg Foundation's Bodega Bible of 120 brown pubs2024
• Jean Paul Gaultier's Divine film puts a goddess toying with a ship inside a glass bottle2023–2024
• IMA Norscan's 'Every Thing Sorted' logotype is literally found in a standard kitchen grid2023–2024
• HDFC Bank fakes a Lulumelon sale to teach scam-spotting — 1.4M fell for it2024
• GBGT Box's nested five-box set re-enacts Earth's atmosphere, ending in a seed to plant2023–2024
• Dan Huang gives quail eggs a cute bird face shoppers can read across the shelf2023–2024
• CP Egg builds every pack from its logo's squares and circles — packaging as architecture2023–2024
• WWF builds the world's first automated WhatsApp adventure to teach climate care2023–2024
• A museum pattern by William Morris' protégé dresses Walthamstow FC's Admiral kit2023–2024
• Corteiz relaunches the BOLO jacket with a film in which its return implodes a café2023–2024
• Vanish's 'Me, My Autism and I' sells stain care as sensory care — share +2%2023–2024
• Travis Scott's 'Sirens' builds a nine-floor Catalan human tower into its video2023–2024
• Rain Dogs types its credits in lettering found on London's streets2023–2024
• Queer Club's Evolution Pride Flag makes the symbol a modular grid that can grow2023–2024
• None Utensil catalog turns its cover into a blank molded tile for Ma Huiyuan's Gifu show2022–2024
• Guardian's Long Read special binds longform journalism into a 100-page print magazine2023–2024
• Fujiya distills its century-old identity into a logomark from Peko-chan's mouth2024
• FANCL's recycle ad uses a Minato Mirai mosaic built from its own bottle fragments2023–2024
• Control Space brands self-storage as a keyboard shortcut for instant action2024
• Bettr answers greenwashed coffee with 'Screw Perfect, Make Impact'2023–2024
• Samsung syncs two iPhones into one Galaxy Z Fold screen for first-hand demos2023–2024
• Guardian's Cotton Capital identity weaves its 1821 front page in cotton, then unravels it2023–2024
• Glød Light Festival gives Stavanger's darkest season a bokeh-lit typographic identity2024
• Recipe sells Alan Partridge's Audible series 3 via a scripted meeting with Adam Buxton2023–2024
• Apple's AirPods film 'Quiet the Noise' lifts the city's noise out of the frame2023–2024
• 'Apophenia' book design makes readers experience pattern-finding in randomness2024
• Anfíbio brands its Lisbon food ecosystem as an amphibian that lives two lives2023–2024
• Water Can's maximalist cans mock 'does-everything' beverages to sell plain water2024
• MYOM sells oat milk as an 88%-smaller concentrate: more taste, less waste2023–2024
• Holos gives Ukraine's silenced avant-garde lettering a modern voice2024
• Heineken 0.0 pays Brazilian tolls when drivers scan the bottle's barcode2023–2024
• Great War Museum's stitched prints bring forgotten WWI nurses back to memory2023–2024
• EE's 'Unfinished' memoir blacks out Ellen White's story at the age girls quit sport2024
• Caverion turns its hiring problem into Finland's Energy-Wisest School Minecraft contest2023–2024
• Baton Transport rebrands as change's foundation: a solid yet flexible wordmark2023–2024
• Athens Epidaurus Festival's Daylight Calendar keeps time by sunlight, not weekdays2023–2024
• ALA's Lead Louder turns three exclamation marks into a wordless rallying symbol2023–2024
• RNIB's Design for Every Gamer hacks Twitch streams with sight-loss filters mid-play2023–2024
• Hotaka's Object Index repackages Japanese work-life tools as museum specimens2023–2024
• Neutral Colors fuses publisher, magazine and bindery to make mid-scale print viable2024
• MSK's 'Late' turns chronic lateness into a warning about late-stage cancer2024
• Leffe builds its sonic identity from the real acoustics of its 1240 abbey2024
• Jazz Pharmaceuticals pitches oncologists on ‘HER2.0’ — a next era for stomach cancer2024
• 2degrees' Good Tings teaches phone safety before a child unboxes a first phone2023–2024
• Bisquick turns Fargo’s ‘Bisquik’ finale into a Dot tribute box sold only in Scandia2024
• Ambessa Play's DIY flashlight teaches STEM — each kit sold gives a refugee child one free2023–2024
• Vaseline trades prized gaming skins for real skin-donor registrations in Thailand2024
• UN Global Compact revives Carl Sagan's 1980s warning via tape-driven animal automatons2023–2024
• Stok'd dodges cannabis ad bans by advertising the shops next door — a D&AD winner2023–2024
• Orbis prints the first annual report that has to be touched to be seen2024
• Norwich Castle rebuilds its brand around a cube logo that sets every layout2023–2024
• NHS places 233 handcrafted dolls in UK waiting rooms, one per child awaiting an organ2023–2024
• M&M's crowns Super Bowl losers with a real ring set with diamonds made from M&M's2024
• Macpac proves gear toughness as relaxed hikers dangle over a cliff — a D&AD winner2023–2024
• Legalitees prints legal rights upside-down on tees so the wearer can read them2023–2024
• Just Eat's 'Did Somebody Say' jingle becomes its ad platform, sung by Aguilera and Latto2023–2024
• Jarrolds redraws its 50-year-old lion with the store's J built into the mark2023–2024
• Harry Styles' 'Satellite' music video sends a lonely robot across the world2023–2024
• German Rail's Greener mocks green shopping that ends in a flight or a petrol car2024
• Free Fire's Anitta Squad puts a woman stronger than any male character in the game2023–2024
• Castle Lager turns spent brewing grain into Bread of the Nation, a new food brand2023–2024
• BENEE and neuroscientists release "Bagels", a pop song built to lower anxiety in listeners2023–2024
• Barnabus rebrands its Manchester homeless charity around 'the journey off the streets'2024
• WWF's mobile banner saves a screen-sized patch of Amazon rainforest with every click2023–2024
• TfL names its six Overground lines after London's proudest stories2024
• Real Betis launches a green-and-white pregnancy test for fans 'born, not made'2023–2024
• Pantene's 'Braids of Pride' puts Oaxaca's Muxes and their hair stories at the centre2023–2024
• NerdWallet's 2074 musical has future selves sing about today's money mistakes2023–2024
• Las Vegas's ECE tells Super Bowl fans that in Vegas, excessive celebration is encouraged2023–2024
• Laut gegen Nazis trademarks Nazi codes so shops selling them break the law2023–2024
• K.Lynn turns its lingerie product photos into a breast self-check guide2023–2024
• Jiazhi Studio's brand system turns AutoCAD legends into client portraits2023–2024
• Intel's One Mono coding font, codesigned with low-vision developers, aims to save eyes2023–2024
• Hamburg restages the UEFA EURO 2024 draw in shipping containers for a global audience2023–2024
• Budweiser turns bar coasters into playable vinyls to launch nine Brazilian battle rappers2023–2024
• Beck's 70+ sells a more bitter beer only to over-70s, making age the perk2023–2024
• BBC makes everyone a 'Voice for Nature' by lending Attenborough's words to new readers2023–2024
• Volkswagen's 'An American Love Story' sells the electric ID. Buzz as the Beetle's heir2024
• Trixeo's Judgy films real people to catch judgment that scripted pharma ads cannot fake2023–2024
• Maeving's RM1 dresses electric commuting in timeless British motorcycle styling2022–2024
• Islam Alijaj ran for Swiss parliament with AI-smoothed speech, not a disability story2023–2024
• Hertog Jan outgrew Heineken with scarce specialty beers, not mass ads2015–2024
• Facebook finds the Calvin Klein ad couch, lists it on Marketplace — 2.7B impressions2024
• EQL BAND swaps green light for sound so smartwatches hear every heartbeat equally2023–2024
• Brawl Stars turns its 5th anniversary into a 1995 CCTV mystery that drew 89M visits2023–2024
• Banco del Pacífico's Gamer Loan accepts gaming accounts as collateral for loans2024
• Whiskas rebrands shelter cats as 'Meowzers' to answer dog-shaped searches2024
• WhatsApp's We Are Ayenda tells the Afghan girls team's escape through their own chat logs2023–2024
• Tottenham Hotspur modernises its iconic 2006 shirt typeface instead of replacing it2024
• Spotify gives Premium a 15-hour audiobook allowance — the ceiling becomes the upsell2023–2024
• Precise Mortgages makes plainness the point with a 'Boldly Vanilla' brand identity2024
• NASA brands Artemis as 'New Dawn', an identity where light reveals the Moon's purpose2020–2024
• Heineken bottles 0.0's leftover alcohol as a Royal Delft porcelain 'Spirit of Heineken'2023–2024
• Eurostar tells a will-they-won't-they romance across five European art styles2023–2024
• Celio turns Google Street View screenshots of ordinary men into its campaign2023–2024
• CarBravo resells inflated Barbie Dream Cars fairly — 12x views, best month ever2024
• Burger King gets Google Maps users to rename a volcanic McDonald's Island 'Whopper Island'2024
• B&Q revives its iconic 'You Can Do It' slogan as out-of-home ads against DIY self-doubt2024
• Arsenal launches 23/24 third kit with one film shot in LA and London — record sales2023–2024
• The Literary Mind and the Carving of Dragons is reissued as a bamboo-slip classic2024
• SiriusXM's A Life in Sound shows one woman dancing through life to its audio2024
• Serviceplan's TWELVE issue is 100 handwritten answers to 'Why are you creative?'2023–2024
• Nike's Euro 2024 film Awaken Your Madness celebrates the strange rituals behind greatness2024
• Montefiore Einstein's 'Solo' turns eye-tracking into a boy's superpower2023–2024
• DPLA's Banned Book Club frees banned books inside the libraries that banned them2023–2024
• Anti-Choice Ads targets anti-abortion viewers and funds medication on every skip2023–2024
• Pride Code turns same-sex marriage petition signatures into Spotify codes2024
• McDonald's France launches Hot Ones sauces — announced inside a Hot Ones episode2024
• Mānuka Health makes bee-vision UV photos of flowers its entire brand language2024
• Iwan Baan photographs Rome and Las Vegas as mirror cities, not opposites2024
• Idles' Gift Horse video turns a discount megastore into consumer chaos2024
• Footnote journal's first issue turns one A.K. Blakemore story into a full issue2024
• Fabulatorio's Numbers lets children 0-6 count paper holes by touch2024
• Disney's This Is Magic streams one real park day live across 11 franchise accounts2024
• Disney's The Last Verse premieres an unheard final verse for Small World's 60th2024
• Danish Cancer Society's 'Party Crashers' shows a drinker his worst drunk selves2024
• Contraband packs each cocktail as a different Prohibition smuggling artifact2024
• Wäsche of The Wild turns a Hamburg car wash into an immersive ad for BC wilderness2024
• 'The Taste of Chinese Plants' is designed as a tea brick that brews through time2024
• StopGap's Inaccessible Font makes Toronto shops feel the barrier of one step2024
• Standard Equipment's rebrand makes furniture into 'Tools for Non-Standard Living'2024
• RM's LOST! video renders his psyche as a haunted game world where emotions are characters2024
• Riyadh Season's Kings Slam trailer gives each legend a VFX world of his own2024
• Natura Ryos' fragrance identity makes the Tupi letter for water flow like a river2024
• Modibodi's Shark Week stunt: a freediver swims with sharks while on her period2024
• Matheson Food Company's 1930s-style plain packaging makes basic staples the brand2024
• European Parliament's Pass It On turns grandparent advice into a voter campaign2024
• Coca-Cola x Marvel: The Heroes lets every hero keep its own medium's look2024
• Co-op prints its 60-second ownership film on 899 real till receipts2024
• Citra Pariwara 37's 'Guts Must Be Crazy' gives Indonesia's ad awards 37 shocked masks2024
• CANAL+ 'Super' turns an air emergency into a calm, digressive phone call2024
• Brooklyn Brewery's Brewing for Impact gets Guinness and Carlsberg to brew fonio2024
• Ewan's Cut: 240 film-script-labelled whisky bottles raise £135,000 for CHAS2024
• Amazon Prime Belgium sells local belonging with money-can't-buy creator experiences2024
• Uber Eats Mexico hijacks Checo Perez's billboards by posing as his next ad2024
• Sinfonia Smith Square relaunches with a rebrand carried by writing2024
• Semir hires comedian Xu Zhisheng to 'endorse the down, not the coat' — 1.6B exposures2024
• Politico's election poster is a speech stitched from 45 years of real UK party slogans2024
• Nordea's Parental Leave Mortgage pauses mortgage payments so fathers can take leave2024