OMNI proves its wheelchair scooter by making riders Uber Eats couriers in Paris

OMNI's electric scooter clips onto any manual wheelchair, but with no ad budget and no awareness the startup could not afford to explain it; in Paris only 3% of metro stations are wheelchair-accessible, so doubt was the default.

Don't explain the scooter — prove it: real wheelchair users work the hardest mobility job in Paris as Uber Eats couriers, on time, on camera.

Saatchi & Saatchi France turned real wheelchair users into Uber Eats couriers for a day: they registered without disclosing their disability and rode OMNI scooters through Paris at up to 25 km/h, while a crew shot the deliveries raw — no script — and shared the film organically.

Case credits report 100% of deliveries on time with 100% five-star reviews, OMNI scooter sales up 450%, website traffic up 700%, 8.2 million organic impressions on €0 media spend, national coverage on TF1, BFM and Le Parisien, and later reimbursement of the scooter by French Public Health Insurance.

OMNI is a French startup whose small electric scooter clips onto any manual wheelchair and turns it into a powered vehicle at a fraction of the cost of rival solutions. In France over 1.5 million people live with reduced mobility, yet in Paris only 3% of metro stations are accessible to wheelchairs — and, as founder Charlotte Alaux found, most people simply assumed a wheelchair user could not be autonomous.

The scooter had no advertising budget and no awareness, and healthcare marketing usually explains products. So Saatchi & Saatchi France designed an extreme product demo instead: OMNILIVERY. Real wheelchair users registered as Uber Eats couriers in Paris without disclosing their disability, then spent a day riding OMNI scooters at up to 25 km/h — sometimes faster than cyclists — delivering restaurant orders across the city.

Every order arrived on time and earned five-star reviews, captured raw on film with no script and shared organically. The stunt put the product under real urban pressure — narrow pavements, cobblestones, traffic — and turned riders into the proof: with the right tool, the most mobility-demanding job in the city was doable.

The campaign became a national conversation about who is allowed to move and work in public space. OMNI's case credits report scooter sales up 450%, website traffic up 700% and 8.2 million organic impressions on €0 media spend, with coverage on TF1, BFM and Le Parisien; the scooter was later reimbursed by French Public Health Insurance. Omnilivery won two Grand Clios at Clio Health 2026 and a Silver at Gerety 2025.

It replaced explanation with evidence: a delivery shift is a visible, verifiable proof that no claim could match.

The demonstration was the story, so the film and the riders' performance earned organic reach instead of paid placement.

It changed who the audience saw in the product: wheelchair users as capable protagonists, not beneficiaries or props.

Because the test was real work with real consequences, the result — every order on time — carried a credibility no staged shoot could buy.

When people will not believe words about a product, let the product prove itself: a public, measurable demonstration becomes the campaign and earns the coverage a budget would have bought.

The stunt travelled far beyond the day itself: national French media covered it, OMNI's scooter was later reimbursed by French Public Health Insurance, and the work collected industry recognition — two Grand Clios for OMNI and Saatchi & Saatchi France at Clio Health 2026, a Silver at Gerety 2025 and a Finalist credit at LIA 2025. The campaign also became a reference for accessibility brands showing products through lived demonstration rather than medical explanation.