OMNI proves its wheelchair scooter by making riders Uber Eats couriers in Paris

OMNI is a French startup whose small electric scooter clips onto any manual wheelchair and turns it into a powered vehicle at a fraction of the cost of rival solutions. In France over 1.5 million people live with reduced mobility, yet in Paris only 3% of metro stations are accessible to wheelchairs — and, as founder Charlotte Alaux found, most people simply assumed a wheelchair user could not be autonomous.

The scooter had no advertising budget and no awareness, and healthcare marketing usually explains products. So Saatchi & Saatchi France designed an extreme product demo instead: OMNILIVERY. Real wheelchair users registered as Uber Eats couriers in Paris without disclosing their disability, then spent a day riding OMNI scooters at up to 25 km/h — sometimes faster than cyclists — delivering restaurant orders across the city.

Every order arrived on time and earned five-star reviews, captured raw on film with no script and shared organically. The stunt put the product under real urban pressure — narrow pavements, cobblestones, traffic — and turned riders into the proof: with the right tool, the most mobility-demanding job in the city was doable.

The campaign became a national conversation about who is allowed to move and work in public space. OMNI's case credits report scooter sales up 450%, website traffic up 700% and 8.2 million organic impressions on €0 media spend, with coverage on TF1, BFM and Le Parisien; the scooter was later reimbursed by French Public Health Insurance. Omnilivery won two Grand Clios at Clio Health 2026 and a Silver at Gerety 2025.