2D Boy drops World of Goo's $20 price for a week and gets 57,000 sales
For World of Goo's first birthday, two-man studio 2D Boy let buyers name the price — 57,000 copies sold in a week at a $2.03 average.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新KitKat turns a 12-tonne chocolate theft into a global detective hunt — PR Grand Prix
After thieves steal 413,793 KitKat bars, KitKat launches a public Stolen KitKat Tracker, turning millions into chocolate detectives and owning Easter.
事例を読むo2 HomeBox 4 turns home routers into sustainable objects — Red Dot Best of the Best 2026
o2's router is built as a lasting object: single-material recycled shell, visible cooling, braille labels, rental model — Red Dot Best of the Best 2026.
事例を読むING rebuilds its bank around Spotify-style squads — 3,500 HQ staff, everyone reapplies
A profitable bank tore out its hierarchy anyway: departments became squads and tribes, all 3,500 HQ staff reapplied for their jobs, releases sped up tenfold.
事例を読むCook Do turns a newspaper page into lettuce-wrapping paper — Spikes Media Grand Prix
Ajinomoto prints a full-page face in a Nagano newspaper and tells readers to wrap lettuce in it: the preservation trick and the ad become the same act.
事例を読むSizzler revives its steakhouse past as a modern heritage identity
Sizzler's rebrand rebuilt the chain from archived logos, mascots and service details instead of hiding its retro baggage.
事例を読むCrisis Text Line rebuilt the crisis hotline as an anonymous text conversation
When teenagers texted their own crises to her nonprofit, Nancy Lublin built a free 24/7 text line staffed by volunteers — now a model in three countries.
事例を読むSuper Girl lets all of China vote by SMS — a reported 400M watch the 2005 final
Hunan TV's open-audition, viewer-voted singing contest becomes China's biggest TV event — 8M SMS votes, Mengniu's brand baked into the show's name
事例を読むBotito's recycled-plastic toy robot ships in a bin-shaped pulp pack — Pentawards Gold
Tridimage packed Botito, a toy robot built from recovered plastic, in a waste-bin-shaped 100% recycled paper-pulp box that teaches circularity.
事例を読むHi-Fi Rush syncs the whole world to the beat — rhythm action that isn't a rhythm game
A horror studio made a cel-shaded action game where world, combat and cutscenes all land on the beat — and shadow-dropped it at its own reveal.
事例を読むJollibee: a Quezon City ice cream parlor that beat McDonald's at home
After McDonald's entered the Philippines in 1981, ice-cream-parlor-turned-burger-chain Jollibee beat it with sweet Jolly Spaghetti and garlicky Chickenjoy.
事例を読むTiffany mapped the endangered seas that match its trademarked '1837 Blue'
L&C and Pantone map endangered seas whose blues match Tiffany's exclusive '1837 Blue', turning the brand's most guarded asset into an ocean-protection platform.
事例を読むFortnite's $10 Battle Pass makes paying feel like playing — the format the industry copied
Epic's December 2017 Battle Pass: pay $10 once per season, earn tiers of cosmetics by playing — Fortnite took in $296M in April 2018 alone
事例を読むWhiskas turns its missing pack cat into a national lost-pet locator — 124 cats saved
A supply change briefly removed the cat from Kazakhstan's Whiskas packs; the brand said it had 'run away' and gave its media to a real lost-pet locator.
事例を読むSamsung's Touchable Ink turns home printers into braille printers — 3 Spikes Grand Prix
Heat-reactive ink turns any home printer into a braille printer — 3 Grand Prix at Spikes Asia.
事例を読むIntuit's Follow-Me-Home: engineers watch real customers use the product at home
Scott Cook followed Quicken buyers home to watch setup; Follow-Me-Home visits became Intuit's company-wide habit and the core of Design for Delight.
事例を読むApple's '1984' Super Bowl ad airs once — $3.5M in Mac sales, an Ad Age all-time great
A 60-second Orwellian film introduced the Macintosh, aired nationally exactly once — and claimed $3.5M in Mac sales, later Ad Age's greatest commercial.
事例を読むTM lets Malaysians sing 'Gemuruh' in languages they do not speak
My Anthem used AI voice and lip-sync tools so Malaysians could perform one unity song across 17 languages and dialects.
事例を読むSt John Ambulance's The Chokeables teaches parents to save a choking baby — 6.4M views
Cute animated choking hazards voiced by UK stars teach back blows in 40 seconds — 32 lives credited to the film within two months.
事例を読むTokyo Metro's 'Find my Tokyo': ten years of selling doorways, not trains
A transit campaign that sells discovery instead of speed — 180 stations, celebrity 'challenge' videos, running since FY2015
事例を読む