1001 Optometry's Hidden Eye Test turns billboards into eye exams — 3 Cannes Golds
AI-crafted billboards hide messages only impaired eyes can see, so commuters diagnose themselves — appointments up 126% on a $30K media spend.
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2,000 VERÖFFENTLICHTE FÄLLE · REGELMÄSSIG AKTUALISIERTBandai built Gundam at 1:1 scale and kept a giant robot over Tokyo for 17 years
For the anime's 30th birthday, Bandai erected an 18-metre Gundam in Tokyo Bay — and some statue of the robot has guarded the skyline ever since.
Fall lesenBarefoot College turns illiterate grandmothers into solar engineers
An Indian school trains illiterate grandmothers as solar engineers in six months of hands-on classes; women from 93 countries have carried the skill home.
Fall lesenBBVA Mexico turns fraud warnings into a game show — '¿Es Fraude?' cuts losses $9M
TERAN TBWA made BBVA's anti-fraud education a 5-episode TV game show — same-quarter losses fell US$9M, Grand Ojo Eficacia 2024.
Fall lesenLEGO and Nike turn a Shanghai schoolyard into giant bricks kids rebuild every recess
Instead of telling children to exercise, LEGO and Nike let them rebuild their own playground — 550 sq m of modular sport bricks for 1,400 students.
Fall lesenClair Obscur: Expedition 33 — a 30-person team's debut RPG sells 3.3M in 33 days
A Ubisoft developer quit to rebuild the turn-based JRPG the AAA industry abandoned — his ~30-person studio's first game swept Game of the Year 2025.
Fall lesenPinboard (2009): a one-man bookmarking site stays small, paid and profitable
Maciej Ceglowski ran Pinboard in reverse: charge from day one, refuse ads and investors, publish revenue yearly, and buy your dying rival to retire it.
Fall lesenAlways' #LikeAGirl turns an insult into empowerment — 76M views, teen intent 40%→60%
A filmed social experiment asks girls and adults what it means to do things 'like a girl' — then redefines the phrase into an empowerment movement.
Fall lesenAmerican Airlines' AAdvantage: a 1981 loyalty scheme that became a $30B currency
Launched May 1981 to survive deregulation fare wars, AAdvantage paid its best customers in free flights — and grew into a currency banks pay billions for.
Fall lesenAjinomoto fakes a #CancelPizza conspiracy on TikTok to save MSG's reputation
The MSG maker fought a Gen Z backlash with a fake conspiracy to cancel pizza, changing 5M minds and winning a 2026 Sustained Success Effie Gold.
Fall lesenAsahi brews Mirai Lemon Sour: a real lemon slice floats up in a can — grand prix
Asahi used its Draft Beer can tech to seal a real lemon slice inside a chuhai — open it and the slice rises — turning a spec-war category into five-senses play.
Fall lesenRakuten's Englishnization makes English the language of a Japanese company
CEO Hiroshi Mikitani gave Japan's biggest e-commerce company two years to switch its entire internal operation — meetings, emails, documents — into English.
Fall lesenAICP imagines Van Gogh and Frida Kahlo surviving client feedback — Epica Film Grand Prix
For AICP's awards call-for-entries, BBDO shows account people critiquing Van Gogh's 'Starry Night' and Frida Kahlo's monkey — 1M+ views free, Epica Grand Prix.
Fall lesenTakara Tomy redefines Beyblade X as a sport — 40M units, a world championship
To break the "kids" toy label, Takara Tomy rebranded top battles as GEAR SPORTS — "Not play anymore." — and built leagues and a world title to make it true.
Fall lesenCoorDown asks the world to 'Assume That I Can' — Eurobest 2024 Grand Prix for Good
Down-syndrome group CoorDown films Madison Tevlin overturning each 'she can't' — 150M+ views in a week and a Eurobest Grand Prix for Good.
Fall lesenGames Done Quick turns the charity telethon into a weeklong speedrun marathon
A forum-run donation marathon let viewers pay to name heroes, spare digital animals and unlock absurd runs — $41 million raised and still counting.
Fall lesenEk Type's Nithya Ranjana carries Nepal's calligraphic script into Unicode
An open-source typeface that puts the centuries-old Ranjana script on screens, preserving 750+ stacked conjuncts, matra forms and monogram letters in Unicode.
Fall lesenGenshin Impact's 'Divine Damsel of Devastation' turns Peking opera into a global earworm
An original Peking-opera aria written for a game character — sung by a real Shanghai Jingju performer and kept in Chinese in every language version
Fall lesenDaiso turns a street stall into the ¥100 shop — everything priced the same
In 1972 a Japanese street vendor blurts out 'everything for ¥100'; the fixed-price format becomes a 5,000-store chain with ¥589 billion in sales.
Fall lesenApplebee's rides viral 'Fancy Like' TikTok song — Grand Effie, sales +9.3%
When Walker Hayes' song about an Applebee's date night went viral on TikTok, the chain joined in — ads, a meal deal, the Oreo shake — and beat rivals by 9.3%.
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